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  • AtricleZine - Make Your Site Easy for Your Visitors to Navigate

    What Ever Happened to Customer Service?
    In my humble opinion, the number one issue a company should be paying attention to is customer service. But it seems more and more that getting the sale is taking priority over making the customer happy. Below are several examples of poor service – how would your company handled each of these circumstances?I ordered file cabinets from Staples through their on-line store and was given a specific delivery
    r site navigation. Navigation bars are usually some form of java script. They are text, buttons, or boxes usually placed on the top or left side of every page. This allows the reader to quickly link to the main pages of the site. A feature that is usually incorporated in the nav bar is the nav bar entry for th
    People Who Run Good Meetings: They Really Do Exist!
    Most people hate going to meetings. They get tired of wasting time, off-the-topic discussions, and generally not accomplishing much. Each meeting participant bears a certain amount of responsibility in these situations, of course, but the majority of the blame falls squarely on the person charged with running, or facilitating, the meeting.A good chair knows how to make sure the meeting proceeds smoothly,
    I had a good laugh the other day while researching this topic when I read that websites should be designed so even your grandmother or grandfather can find their way through it. I laughed since I am a grandfather which indicates that the site must be REALLY easy to navigate. - LOL.

    What caused me to focus on this subject came from working on a particular website. Like most websites, it started with only a few pages and was easy to navigate. And like most websites, it grew and became more complex which complicated the site navigation.

    The original site navigation pattern was a circular pattern where the reader would follow the links from one page to the next until he/she arrived back at the starting page. This works fine as long as there is never a break. However, we all know that during surfing, you have to get up and tend to something or you go off on a tangent to another page. When you return, it is sometimes difficult to determine exactly where you were. If the reader has to follow several page links back to the continuation point, frustration sets in and "click" the reader is gone.

    To solve this site navigation problem, a navigation bar was added to the pages on the website.

    A navigation bar ("nav bar"), is the basic tool for site navigation. Navigation bars are usually some form of java script. They are text, buttons, or boxes usually placed on the top or left side of every page. This allows the reader to quickly link to the main pages of the site. A feature that is usually incorporated in the nav bar is the nav bar entry for th

    Managing Change
    All the talk today is about managing change in organizations. Leaders talk about it like it is really something one can ‘manage’. Everywhere I go I see consulting practices with change leaders and much of what comes out the other end, is only slightly better than the snake oil salesmen of time gone by. So what is up with managing change?The first thing to realize is that you cannot manage change you can on
    subject came from working on a particular website. Like most websites, it started with only a few pages and was easy to navigate. And like most websites, it grew and became more complex which complicated the site navigation.

    The original site navigation pattern was a circular pattern where the reader would follow the links from one page to the next until he/she arrived back at the starting page. This works fine as long as there is never a break. However, we all know that during surfing, you have to get up and tend to something or you go off on a tangent to another page. When you return, it is sometimes difficult to determine exactly where you were. If the reader has to follow several page links back to the continuation point, frustration sets in and "click" the reader is gone.

    To solve this site navigation problem, a navigation bar was added to the pages on the website.

    A navigation bar ("nav bar"), is the basic tool for site navigation. Navigation bars are usually some form of java script. They are text, buttons, or boxes usually placed on the top or left side of every page. This allows the reader to quickly link to the main pages of the site. A feature that is usually incorporated in the nav bar is the nav bar entry for th

    Internal and External Relations: The Ins and Outs
    INTERNAL PUBLIC RELATIONS: Never overlook an opportunity to do internal public relations about your department and its offerings. A training department must, first and foremost, be visible in the organization it serves. Larry Lottier, Manager, Education of Dana Corporation publishes a training department course catalog with faculty, course listings and course descriptions to publicize his department’s offerings.
    w the links from one page to the next until he/she arrived back at the starting page. This works fine as long as there is never a break. However, we all know that during surfing, you have to get up and tend to something or you go off on a tangent to another page. When you return, it is sometimes difficult to determine exactly where you were. If the reader has to follow several page links back to the continuation point, frustration sets in and "click" the reader is gone.

    To solve this site navigation problem, a navigation bar was added to the pages on the website.

    A navigation bar ("nav bar"), is the basic tool for site navigation. Navigation bars are usually some form of java script. They are text, buttons, or boxes usually placed on the top or left side of every page. This allows the reader to quickly link to the main pages of the site. A feature that is usually incorporated in the nav bar is the nav bar entry for th

    How to Market Your Business Using Social Networking
    Recently, I read several complaints by marketers who had tried using sites like My Space and other social networking sites to market their businesses.They complained that these sites didn't really bring them any real traffic, and they really weren't making sales by using these sites.In essence, these sites were a waste of time to market on because they didn't produce any immediate marketing results.
    exactly where you were. If the reader has to follow several page links back to the continuation point, frustration sets in and "click" the reader is gone.

    To solve this site navigation problem, a navigation bar was added to the pages on the website.

    A navigation bar ("nav bar"), is the basic tool for site navigation. Navigation bars are usually some form of java script. They are text, buttons, or boxes usually placed on the top or left side of every page. This allows the reader to quickly link to the main pages of the site. A feature that is usually incorporated in the nav bar is the nav bar entry for th

    IT Marketing: Using Speaking Engagements
    Speaking at business organizations is another great form of IT marketing. In this article, you'll learn how speaking can help you connect with your potential customers.Speak at Other Groups' MeetingsThe great part of speaking at other people's meeting is you have a captive audience there. They're already going to the chamber of commerce breakfast. They're already going to the Rotary meeting. Someone
    r site navigation. Navigation bars are usually some form of java script. They are text, buttons, or boxes usually placed on the top or left side of every page. This allows the reader to quickly link to the main pages of the site. A feature that is usually incorporated in the nav bar is the nav bar entry for the current page is indicated by a change of color or appearance to indicate where you are currently located in the site.

    Some HTML editors will build your navigation bar for you. When you build a page, you specify if you want the page included on the nav bar and if you want a nav bar on the page.

    The best web host builds your nav bar for you. When you create a web page, you are given options if you want the page listed in the nav bar and if so, what the text on the nav bar should say.

    As an aside ... if you have a landing page on your site where you want the reader to take only one action (click to buy or click to subscribe), do not put any external links or a nav bar on that page. You do not want to give the reader a means of escape except to close the window.

    If you include the nav bar on each content page, it gives the reader a uniform way to get from the current page to any other main page with one click which is desirable. A theory of site navigation says a reader should be no more than two clicks from any other page.

    In summary, always consider how your reader will navigate your site. If navigation is easy, your reader will dig deeper and deeper into your site. If navigation is confusing or d

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