| AtricleZine |
Hubs | Hubbers | Topics | Request |
| #1 in Business | Subscribe Email Print |
|
You are here: Home > Internet and Businesses Online > SEO > Search Engine Optimization: Who Do You Trust? |
|
AtricleZine - Search Engine Optimization: Who Do You Trust?
How To Start Up And Operate Your Own Home Typing Service xt and font sizes.A home typing service is an ideal venture to get into on a part-time basis. While it won’t make you a millionaire, you can expect a few hundred dollars per month. I’m sure you could use that. However, if you are fast and good at it, you will find plenty of business coming your way from referrals and recommendations and your monthly income could very well skyrocket, making it a great home business idea.There are thousands of typing possibilities and even more people looking for the services of a typing agency. Typing requests will come from business people, doctors, lawyers, authors, students and even job seekers. Some possible typing jobs may include resumes, sales letters, flyers, lawyers letters, student assignments, announcements, manuscripts, newsletters, etc.What’s RequiredIn order to be successful in this home business concept, you need to obviously be able to type quite well. You don’t have to be a fast typist but rather a meticulous and professi • Keep it simple: Make your site simple and viewer friendly. Make you site easy to surf, eye-catching, informative and interesting. Keep in mind that surfers have a short attention span. • Stay away from large images and Flash images. Spiders have a preference for html text sites. • Keyword density: Keywords should exist in your title tag, headline tag, description tag and throughout the content of your home page as well as other internal pages. Be careful not to over do it though. • Informative and authoritative: Include authorative articles pertaining to the topic of your business, FAQ, tips, how-to’s, etc.. • Participate in SEO and webmaster forums to keep up to date on SEO techniques and search engine criteria revisions. Read websites and articles on various SEO suggestions. • For other safe optimization techniques see Google’s guidelines for webmasters (http://www.google.com/webmasters/guidelines.html). SEO companies are by the dozen, attempting to lure you in, convincing you to believe that they, and they alone, can help you attain top position results on search engines. While you consider whether to go with an SEO company or not, you may want to do some research on the SEO industry. You can find some helpful information at http://www.google.com/webmasters/seo.html. Instead of spending big bucks on achieving big results, take initiative, do it yourself. Don’t spend endless hours worrying Online Purchase Parameters Fortified and Simplified Internet search engines exist to organize the seemingly immeasurable amount of information available on the web. They direct people to pages that are relevant to their searches, pages that discuss the exact keywords they are looking for. For a business that receives the majority of its clientele from search engines, search engine rankings can make or break an e-commerce company.An interesting ruling was made in the British Court of Appeals recently ...The justices determined that British customers who use a credit card abroad or on the internet will be given the same protection as those who shop in Britain.This decision allows purchasers to reclaim funds from their card company if the product they buy is faulty or does not arrive. As is the case in many countries, such a law already exists if goods are bought in Britain.The plaintiff in the case was the government itself, on behalf of its consumers. The Office of Fair Trading targeted three representative credit card companies --- Lloyds TSB, Tesco Personal Finance and American Express --- in the court action for the purpose of expanding those rights to include purchased goods outside the United Kingdom or in cyberspace.This decision can make issuers liable for credit card purchases over the internet from fraudulent foreign suppliers who failed to deliver. From their per Search Engines Search engine optimization (SEO) is the marketing technique of enhancing a website and its content in order to increase the chances of achieving a high rank on search engine result pages (SERP) under relevant keyword searches. Search engines are very secretive about their criteria and ranking systems, they continuously update and revise their algorithms (a mathematical formula used to determine which web pages are displayed in search results), and therefore, there is less likelihood of webmasters and search engine optimizers being able to achieve higher rankings by manipulation and spamming. Each search engine has its own formula and criteria for indexing and ranking pages. One can analyze SERPs and backward links (all the links pointing at a particular web page) and attempt to determine a search engine’s indexing criteria, however, there is a lot of risk involved in relying on a limited number of optimization techniques. Because of the unpredictable nature of search engines, a website can easily move from a top ranking position on a SERP down to the third or fourth SERP or even banned from the search engine altogether. To Trust or Not to Trust There are so many unethical SEO companies that claim to be able to achieve your website #1 rankings, they use overwhelmingly aggressive marketing techniques, and attempt to manipulate search engine results, that they give the industry a bad name. The main problem with SEO companies is that they base their methods and techniques on research, trial and error, and speculation. As a result of the secretive indexing criteria of search engines, webmasters and SEO companies can only make an educated guess about the ranking systems and possible algorithm revisions. SEO companies may be able to achieve high rankings in search engines for your website, they are good at what they do, however it is the way they do it that is precarious and dangerous. Some SEO companies may use ‘black hat’, techniques to manipulate search engine results to their advantage. These techniques are high risk or illegal and can get a site banned from search engines. Black hat techniques can cuase seevere damage to the business of an e-commerce company. A few examples of ‘black hat’ techniques: • Hidden text/hidden links: stuffing your pages with keywords or links too small to read or the same color as the background, so viewers are unable to see any difference in the aesthetics of the page. • Cloaking: using browser/bot sniffers to serve the search engine spiders a different page than the page visitors see. It is used to show an optimized page to the search engines and a different page to viewers. • Mutiple submissions: submitting your domain and pages to search engines, for example submitting http://www.logobee.com and http://www.logobee.com/samples as two seperate urls. • Link farms: sites created soley for the purpose of search engine ranking. These sites are nothing more than random links which have no relevance to one another. • Selling PR: sites that sell their high PR links for a fee through direct advertisement and for the sole purpose of increasing link popularity. • Doorways: having one page stuffed with keywords that re-direct to another more user friendly page. • Meta tag abuse: having too many keywords in the meta tag description, title and keywords. I am not implying that all SEO companies use ‘black hat’ techniques, there are some that use safe techniques, however I am only pointing out that relying on an SEO company to achieve top rankings for your website is a gamble. As Easy As ABC You don't have to be a computer genius to achieve higher search engine rankings for your website. Effective search engine optimization can be done by anyone who has the time and determination. There exists hordes of information, suggestions, ideas, methods and tehnicques about successfully optimizing your website for search engines. SEO companies do not use any ‘special’ tactics that we don’t already know or that we can’t easily research on the internet. Safe SEO techniques: • Content: Add valuable and relevant content to your site. The more content the better. Keep your paragraphs brief and to the point. • Continuously update your website: Add new information and new pages to your site. Create a section on your home page containing up-to-date news items relevent to your business. • Link popularity: Participate in link exchanges that are relevant to your business or that compliment your business. The more inbound links, the more important your website is perceived to be by the search engine spiders. Progressively build your links. Do not add 500 links to your site at one time. • Site maps: Include a site map on your site. Site maps can help your visitors easily surf your site. • Meta tags and Alt tags: Meta tags contain information about the website, placed in the HTML header of a web page, that is not visible to browsers. The most common meta tags relevant to search engines are title, keyword and description tags. Title tags are the most important tags because they contain the information that a viewer sees concerning your website on a search engine results page. Choose a title that clearly represents your business. Make sure that your all your tags contain relevant keywords. Alt tags describe the graphical elements in a web page. • Header tags: Header tags (H1, H2, H3….) are tags used to represent headers and important titles. Use H1 tags for the most important headers, H2 for the next, etc…As well, use bold, italics, underlines, and different font sizes. Spiders and bots give high value to sites that contain a variety of text and font sizes. • Keep it simple: Make your site simple and viewer friendly. Make you site easy to surf, eye-catching, informative and interesting. Keep in mind that surfers have a short attention span. • Stay away from large images and Flash images. Spiders have a preference for html text sites. • Keyword density: Keywords should exist in your title tag, headline tag, description tag and throughout the content of your home page as well as other internal pages. Be careful not to over do it though. • Informative and authoritative: Include authorative articles pertaining to the topic of your business, FAQ, tips, how-to’s, etc.. • Participate in SEO and webmaster forums to keep up to date on SEO techniques and search engine criteria revisions. Read websites and articles on various SEO suggestions. • For other safe optimization techniques see Google’s guidelines for webmasters (http://www.google.com/webmasters/guidelines.html). SEO companies are by the dozen, attempting to lure you in, convincing you to believe that they, and they alone, can help you attain top position results on search engines. While you consider whether to go with an SEO company or not, you may want to do some research on the SEO industry. You can find some helpful information at http://www.google.com/webmasters/seo.html. Instead of spending big bucks on achieving big results, take initiative, do it yourself. Don’t spend endless hours worrying a Grow Your Business... Because You Can! ine altogether.You have worked enough on making your customers feel satisfied. You provide them with best services. But, still there is no change in the profit margin. You find that you are still there where you were last time. There is not a single percent growth. You need to look at this seriously.In the fast changing markets, a business cannot depend upon the loyal customer base for its growth. Overtime, it has to explore new markets and new opportunities. You have to go for a complete SWOT analysis to understand what are the strengths and weaknesses of your business and what kind of opportunities and threats are there in the market. You need to look at your current market share; sales and profits level to measure the growth.How Can You Grow The Business?There are several options for growth. Here are few:● Raise Market Share: First, assess your present market share. Then find ways to increase it. For this, you need to understand the present and potentia To Trust or Not to Trust There are so many unethical SEO companies that claim to be able to achieve your website #1 rankings, they use overwhelmingly aggressive marketing techniques, and attempt to manipulate search engine results, that they give the industry a bad name. The main problem with SEO companies is that they base their methods and techniques on research, trial and error, and speculation. As a result of the secretive indexing criteria of search engines, webmasters and SEO companies can only make an educated guess about the ranking systems and possible algorithm revisions. SEO companies may be able to achieve high rankings in search engines for your website, they are good at what they do, however it is the way they do it that is precarious and dangerous. Some SEO companies may use ‘black hat’, techniques to manipulate search engine results to their advantage. These techniques are high risk or illegal and can get a site banned from search engines. Black hat techniques can cuase seevere damage to the business of an e-commerce company. A few examples of ‘black hat’ techniques: • Hidden text/hidden links: stuffing your pages with keywords or links too small to read or the same color as the background, so viewers are unable to see any difference in the aesthetics of the page. • Cloaking: using browser/bot sniffers to serve the search engine spiders a different page than the page visitors see. It is used to show an optimized page to the search engines and a different page to viewers. • Mutiple submissions: submitting your domain and pages to search engines, for example submitting http://www.logobee.com and http://www.logobee.com/samples as two seperate urls. • Link farms: sites created soley for the purpose of search engine ranking. These sites are nothing more than random links which have no relevance to one another. • Selling PR: sites that sell their high PR links for a fee through direct advertisement and for the sole purpose of increasing link popularity. • Doorways: having one page stuffed with keywords that re-direct to another more user friendly page. • Meta tag abuse: having too many keywords in the meta tag description, title and keywords. I am not implying that all SEO companies use ‘black hat’ techniques, there are some that use safe techniques, however I am only pointing out that relying on an SEO company to achieve top rankings for your website is a gamble. As Easy As ABC You don't have to be a computer genius to achieve higher search engine rankings for your website. Effective search engine optimization can be done by anyone who has the time and determination. There exists hordes of information, suggestions, ideas, methods and tehnicques about successfully optimizing your website for search engines. SEO companies do not use any ‘special’ tactics that we don’t already know or that we can’t easily research on the internet. Safe SEO techniques: • Content: Add valuable and relevant content to your site. The more content the better. Keep your paragraphs brief and to the point. • Continuously update your website: Add new information and new pages to your site. Create a section on your home page containing up-to-date news items relevent to your business. • Link popularity: Participate in link exchanges that are relevant to your business or that compliment your business. The more inbound links, the more important your website is perceived to be by the search engine spiders. Progressively build your links. Do not add 500 links to your site at one time. • Site maps: Include a site map on your site. Site maps can help your visitors easily surf your site. • Meta tags and Alt tags: Meta tags contain information about the website, placed in the HTML header of a web page, that is not visible to browsers. The most common meta tags relevant to search engines are title, keyword and description tags. Title tags are the most important tags because they contain the information that a viewer sees concerning your website on a search engine results page. Choose a title that clearly represents your business. Make sure that your all your tags contain relevant keywords. Alt tags describe the graphical elements in a web page. • Header tags: Header tags (H1, H2, H3….) are tags used to represent headers and important titles. Use H1 tags for the most important headers, H2 for the next, etc…As well, use bold, italics, underlines, and different font sizes. Spiders and bots give high value to sites that contain a variety of text and font sizes. • Keep it simple: Make your site simple and viewer friendly. Make you site easy to surf, eye-catching, informative and interesting. Keep in mind that surfers have a short attention span. • Stay away from large images and Flash images. Spiders have a preference for html text sites. • Keyword density: Keywords should exist in your title tag, headline tag, description tag and throughout the content of your home page as well as other internal pages. Be careful not to over do it though. • Informative and authoritative: Include authorative articles pertaining to the topic of your business, FAQ, tips, how-to’s, etc.. • Participate in SEO and webmaster forums to keep up to date on SEO techniques and search engine criteria revisions. Read websites and articles on various SEO suggestions. • For other safe optimization techniques see Google’s guidelines for webmasters (http://www.google.com/webmasters/guidelines.html). SEO companies are by the dozen, attempting to lure you in, convincing you to believe that they, and they alone, can help you attain top position results on search engines. While you consider whether to go with an SEO company or not, you may want to do some research on the SEO industry. You can find some helpful information at http://www.google.com/webmasters/seo.html. Instead of spending big bucks on achieving big results, take initiative, do it yourself. Don’t spend endless hours worrying 5 Sure Ways To Fail As An Affiliate Marketer different page to viewers.Count on luck. Nothing beats good prep. Do your homework. Research affiliate products carefully...the trends, the competition. Patterns will begin to develop. Count on those. Don't waste time or money on products with no intrinsic value. Don't waste time on products with an army of affiliates already attached. The idea is to stay ahead of the curve, not behind it. The more competition you have, the harder it is to lure traffic. Promote products you don't believe in. Phoniness is easy to detect. Don't select a product just because it's the one with the highest commission payout. Promote products with value. Buy the product you're promoting, use it. You'll be able to offer your personal insights to customers. Insight sells. If you believe a particular product is a scam — or at least a sham — say so in any reviews you write. And stop promoting it. Damaged credibility is tough to repair. • Mutiple submissions: submitting your domain and pages to search engines, for example submitting http://www.logobee.com and http://www.logobee.com/samples as two seperate urls. • Link farms: sites created soley for the purpose of search engine ranking. These sites are nothing more than random links which have no relevance to one another. • Selling PR: sites that sell their high PR links for a fee through direct advertisement and for the sole purpose of increasing link popularity. • Doorways: having one page stuffed with keywords that re-direct to another more user friendly page. • Meta tag abuse: having too many keywords in the meta tag description, title and keywords. I am not implying that all SEO companies use ‘black hat’ techniques, there are some that use safe techniques, however I am only pointing out that relying on an SEO company to achieve top rankings for your website is a gamble. As Easy As ABC You don't have to be a computer genius to achieve higher search engine rankings for your website. Effective search engine optimization can be done by anyone who has the time and determination. There exists hordes of information, suggestions, ideas, methods and tehnicques about successfully optimizing your website for search engines. SEO companies do not use any ‘special’ tactics that we don’t already know or that we can’t easily research on the internet. Safe SEO techniques: • Content: Add valuable and relevant content to your site. The more content the better. Keep your paragraphs brief and to the point. • Continuously update your website: Add new information and new pages to your site. Create a section on your home page containing up-to-date news items relevent to your business. • Link popularity: Participate in link exchanges that are relevant to your business or that compliment your business. The more inbound links, the more important your website is perceived to be by the search engine spiders. Progressively build your links. Do not add 500 links to your site at one time. • Site maps: Include a site map on your site. Site maps can help your visitors easily surf your site. • Meta tags and Alt tags: Meta tags contain information about the website, placed in the HTML header of a web page, that is not visible to browsers. The most common meta tags relevant to search engines are title, keyword and description tags. Title tags are the most important tags because they contain the information that a viewer sees concerning your website on a search engine results page. Choose a title that clearly represents your business. Make sure that your all your tags contain relevant keywords. Alt tags describe the graphical elements in a web page. • Header tags: Header tags (H1, H2, H3….) are tags used to represent headers and important titles. Use H1 tags for the most important headers, H2 for the next, etc…As well, use bold, italics, underlines, and different font sizes. Spiders and bots give high value to sites that contain a variety of text and font sizes. • Keep it simple: Make your site simple and viewer friendly. Make you site easy to surf, eye-catching, informative and interesting. Keep in mind that surfers have a short attention span. • Stay away from large images and Flash images. Spiders have a preference for html text sites. • Keyword density: Keywords should exist in your title tag, headline tag, description tag and throughout the content of your home page as well as other internal pages. Be careful not to over do it though. • Informative and authoritative: Include authorative articles pertaining to the topic of your business, FAQ, tips, how-to’s, etc.. • Participate in SEO and webmaster forums to keep up to date on SEO techniques and search engine criteria revisions. Read websites and articles on various SEO suggestions. • For other safe optimization techniques see Google’s guidelines for webmasters (http://www.google.com/webmasters/guidelines.html). SEO companies are by the dozen, attempting to lure you in, convincing you to believe that they, and they alone, can help you attain top position results on search engines. While you consider whether to go with an SEO company or not, you may want to do some research on the SEO industry. You can find some helpful information at http://www.google.com/webmasters/seo.html. Instead of spending big bucks on achieving big results, take initiative, do it yourself. Don’t spend endless hours worrying Give A More Memorable Presentation By Telling Real-Life Some Stories more content the better. Keep your paragraphs brief and to the point.Using stories, illustrations, vignettes and anecdotes is a fantastic way of establishing a relationship with your audience. Good speakers are good storytellers and audiences can relate to them in a way they won't relate to anything else.These are some of the benefits of using stories in your presentations: Telling a story about something that affects you is a good way for you to relax at the start of a presentationPeople are naturally drawn in by real stories. Whenever a speaker starts to tell a story, everyone in the audience immediately wakes up to hear it.It makes your talk natural. When you tell a story, you're not “making a speech” anymore. You're simply having a conversation.Stories are real-life examples which illustrate your point. The easiest way to explain complicated ideas is through examples or by sharing a story that underscores the point. Great speakers tell stories that support their message.Pe • Continuously update your website: Add new information and new pages to your site. Create a section on your home page containing up-to-date news items relevent to your business. • Link popularity: Participate in link exchanges that are relevant to your business or that compliment your business. The more inbound links, the more important your website is perceived to be by the search engine spiders. Progressively build your links. Do not add 500 links to your site at one time. • Site maps: Include a site map on your site. Site maps can help your visitors easily surf your site. • Meta tags and Alt tags: Meta tags contain information about the website, placed in the HTML header of a web page, that is not visible to browsers. The most common meta tags relevant to search engines are title, keyword and description tags. Title tags are the most important tags because they contain the information that a viewer sees concerning your website on a search engine results page. Choose a title that clearly represents your business. Make sure that your all your tags contain relevant keywords. Alt tags describe the graphical elements in a web page. • Header tags: Header tags (H1, H2, H3….) are tags used to represent headers and important titles. Use H1 tags for the most important headers, H2 for the next, etc…As well, use bold, italics, underlines, and different font sizes. Spiders and bots give high value to sites that contain a variety of text and font sizes. • Keep it simple: Make your site simple and viewer friendly. Make you site easy to surf, eye-catching, informative and interesting. Keep in mind that surfers have a short attention span. • Stay away from large images and Flash images. Spiders have a preference for html text sites. • Keyword density: Keywords should exist in your title tag, headline tag, description tag and throughout the content of your home page as well as other internal pages. Be careful not to over do it though. • Informative and authoritative: Include authorative articles pertaining to the topic of your business, FAQ, tips, how-to’s, etc.. • Participate in SEO and webmaster forums to keep up to date on SEO techniques and search engine criteria revisions. Read websites and articles on various SEO suggestions. • For other safe optimization techniques see Google’s guidelines for webmasters (http://www.google.com/webmasters/guidelines.html). SEO companies are by the dozen, attempting to lure you in, convincing you to believe that they, and they alone, can help you attain top position results on search engines. While you consider whether to go with an SEO company or not, you may want to do some research on the SEO industry. You can find some helpful information at http://www.google.com/webmasters/seo.html. Instead of spending big bucks on achieving big results, take initiative, do it yourself. Don’t spend endless hours worrying How To Create An Affordable Web Site For Your Online Business In Less Than 24 Hours xt and font sizes.The purpose of this article is to recommend complete newbies to online business an affordable instant web site solution.This solution will enable them to create an affordable web site quickly and easily, while taking time to acquire the necessary technical skills.To have their own web site, they need three essential elements:- A domain name- A web host for that domain- A web design software to create your web site.Let me give you a brief comparison between starting a traditional and an online business.** Domain Name **Before anyone can start up a traditional business, they would brainstorm for a business name.There's absolutely no difference for an online business. On the Internet, a business name is represented by a domain name.That's the part that comes after the www in a web site address or after the "@" in an email address.For example, if an email address is: name@domain.com, then your domain n • Keep it simple: Make your site simple and viewer friendly. Make you site easy to surf, eye-catching, informative and interesting. Keep in mind that surfers have a short attention span. • Stay away from large images and Flash images. Spiders have a preference for html text sites. • Keyword density: Keywords should exist in your title tag, headline tag, description tag and throughout the content of your home page as well as other internal pages. Be careful not to over do it though. • Informative and authoritative: Include authorative articles pertaining to the topic of your business, FAQ, tips, how-to’s, etc.. • Participate in SEO and webmaster forums to keep up to date on SEO techniques and search engine criteria revisions. Read websites and articles on various SEO suggestions. • For other safe optimization techniques see Google’s guidelines for webmasters (http://www.google.com/webmasters/guidelines.html). SEO companies are by the dozen, attempting to lure you in, convincing you to believe that they, and they alone, can help you attain top position results on search engines. While you consider whether to go with an SEO company or not, you may want to do some research on the SEO industry. You can find some helpful information at http://www.google.com/webmasters/seo.html. Instead of spending big bucks on achieving big results, take initiative, do it yourself. Don’t spend endless hours worrying about search engine results and crawling spiders. While keeping in mind basic SEO techniques, customize your web site for your human users and not for spiders and bots.
HTTP = HTML link (for blogs, profiles,phorums):
Related Articles:How to Harness the Power of Intuition in Your Business Customers are Looking for You, or are They? How To Catch Those Unique Clicks - Using Your Links Effectively
|