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  • AtricleZine - The Search Engines Lost My Website...What Can I Do?

    What's a New Manager to Do?
    "I have great news for you! You’ve been promoted! Go forth and lead!"Although perhaps not in so many words, that is the essence of what new managers hear when they learn of their promotion. Organizations typically don't provide new managers with a lot of support. While promotions to highly skilled technical positions usually include additional training, mentoring, or some clear way to learn new skills, management and leadership skills are somehow seen as something someone either has, or doesn’t have - or is responsible for acquiring on his or her own initiative.Learning management skills on the job damages the fledgling manager as well as his or he
    your site vanished? If your SEO has been using safe and ethical optimization techniques, there aren't too many scenarios where your website should crash and burn. Should such a situation occur, demand accountability from your contractor. Don't just take any explanation at face value…ask him/her to provide you with a thorough accounting of the techniques used on your site supported by detailed web analytics. Excuses and platitudes aren't acceptable for such a catastrophic occurrence…if you aren't comfortable with the explanations given to you, bring aboard a new
    Differentiating Yourself from the Competition
    It’s getting harder and harder to differentiate yourself from the competition these days. Especially when your competition is global, offer additional value through their stellar service, and look and sound similarly wonderful to your offering. Not to mention that the new buzz words - ‘adding value’ and ‘trusted advisor’ – are universal, making it even harder to distinguish what you bring to the party as being superior.I recently read a quote by Daniel Pink in the Harvard Business Review 2/04 issue:”Businesses are realizing that the only way to differentiate their goods and services in today’s over-stocked, materially abundant marketplace is to make their offe
    There is a strong experimental element to search engine optimization research and failure is a frequent byproduct of testing out new ideas and techniques. An SEO will try something new on a "research site" and might realize that the experiment hasn't succeeded when the site disappears from the search engines. Losing a test website in a laboratory environment isn't a big deal to an SEO…it is part of an ongoing educational process that insures clients receive the best possible results for their investment (since ethical SEO's NEVER use client sites for such experiments).

    On the other hand, having your corporate website vanish from the search engines is an extremely serious event that could have major ramifications on your revenues. If this happens to you, don't grieve … take immediate action. As bad at it seems initially, it need not be the end of the world--- over the long term, many businesses have gained strength and versatility after dealing with such a catastrophe.

    What should you do reestablish your Internet presence if your company's website swan dives out of cyberspace?

    1) Make sure you know what caused the calamity.

    Sometimes, your site will disappear from the search engines due a technical issue such as an improper robots.txt file or a problem with your web host. If you determine that the cause of your problems is one of the above, consider yourself lucky…your website isn't penalized and you should be able to regain your search engine momentum shortly.

    If your problems aren't IT related, it is possible that improper site optimization has triggered a search engine penalty. When such a problem strikes, it is very important that you work with an SEO expert to diagnose what occurred and formulate a strategy to bring back your online presence.

    Were your playing “SEO Cowboy” with your own site? Did you push the envelope too far? Many search engine experts are able to perform “Lazarus SEO” whereby they take a site seemingly ruined by faulty optimization and bring it back to prominence through application of “SEO Best Practices”. You will need to decide if the business case exists for engaging such an expert or whether you should cut your losses and start over.

    Were you working with a SEO when your site vanished? If your SEO has been using safe and ethical optimization techniques, there aren't too many scenarios where your website should crash and burn. Should such a situation occur, demand accountability from your contractor. Don't just take any explanation at face value…ask him/her to provide you with a thorough accounting of the techniques used on your site supported by detailed web analytics. Excuses and platitudes aren't acceptable for such a catastrophic occurrence…if you aren't comfortable with the explanations given to you, bring aboard a new s

    Five Golden Principles For Any Employee
    Getting a job after several years of schooling gives some anxious moments to everyone!It is a time when you are on your own and want to lead your life your own way without any strings attached...There are three major aspects in life:1. Childhood2. Adult life3. Old ageThere are however some transition periods like there is teenage between childhood and adult life in which period you develop your strengths - physical and mental. You play games and study for a job or a career. Depending on the profession you choose or plan you choose the area of education. Nehru said, " Education is what one forgets what one has learnt at school". It d
    ments).

    On the other hand, having your corporate website vanish from the search engines is an extremely serious event that could have major ramifications on your revenues. If this happens to you, don't grieve … take immediate action. As bad at it seems initially, it need not be the end of the world--- over the long term, many businesses have gained strength and versatility after dealing with such a catastrophe.

    What should you do reestablish your Internet presence if your company's website swan dives out of cyberspace?

    1) Make sure you know what caused the calamity.

    Sometimes, your site will disappear from the search engines due a technical issue such as an improper robots.txt file or a problem with your web host. If you determine that the cause of your problems is one of the above, consider yourself lucky…your website isn't penalized and you should be able to regain your search engine momentum shortly.

    If your problems aren't IT related, it is possible that improper site optimization has triggered a search engine penalty. When such a problem strikes, it is very important that you work with an SEO expert to diagnose what occurred and formulate a strategy to bring back your online presence.

    Were your playing “SEO Cowboy” with your own site? Did you push the envelope too far? Many search engine experts are able to perform “Lazarus SEO” whereby they take a site seemingly ruined by faulty optimization and bring it back to prominence through application of “SEO Best Practices”. You will need to decide if the business case exists for engaging such an expert or whether you should cut your losses and start over.

    Were you working with a SEO when your site vanished? If your SEO has been using safe and ethical optimization techniques, there aren't too many scenarios where your website should crash and burn. Should such a situation occur, demand accountability from your contractor. Don't just take any explanation at face value…ask him/her to provide you with a thorough accounting of the techniques used on your site supported by detailed web analytics. Excuses and platitudes aren't acceptable for such a catastrophic occurrence…if you aren't comfortable with the explanations given to you, bring aboard a new

    How To BOOST Your Online Sales By 50-120% In The Next 7 Days
    "Sales" are the life blood and driving force of your business and are what keep your business and employees(if you have any) going, whether your business is online or offline, moving you closer to your desired goals set for that year because without "Sales" your business would siese to exist.This is a 'Fact' and anyone reading this right now knows it.Now, for the purpose of this article, I'm going to be strictly focusing on "Online Sales" and how you can BOOST them by 50-120% in the next 7 days by simply implementing this one strategy.YES... I'm not joking. This really can be done if you know how and are willing the learn the necessary 'Steps' in order
    caused the calamity.

    Sometimes, your site will disappear from the search engines due a technical issue such as an improper robots.txt file or a problem with your web host. If you determine that the cause of your problems is one of the above, consider yourself lucky…your website isn't penalized and you should be able to regain your search engine momentum shortly.

    If your problems aren't IT related, it is possible that improper site optimization has triggered a search engine penalty. When such a problem strikes, it is very important that you work with an SEO expert to diagnose what occurred and formulate a strategy to bring back your online presence.

    Were your playing “SEO Cowboy” with your own site? Did you push the envelope too far? Many search engine experts are able to perform “Lazarus SEO” whereby they take a site seemingly ruined by faulty optimization and bring it back to prominence through application of “SEO Best Practices”. You will need to decide if the business case exists for engaging such an expert or whether you should cut your losses and start over.

    Were you working with a SEO when your site vanished? If your SEO has been using safe and ethical optimization techniques, there aren't too many scenarios where your website should crash and burn. Should such a situation occur, demand accountability from your contractor. Don't just take any explanation at face value…ask him/her to provide you with a thorough accounting of the techniques used on your site supported by detailed web analytics. Excuses and platitudes aren't acceptable for such a catastrophic occurrence…if you aren't comfortable with the explanations given to you, bring aboard a new

    A Look at Mannequin Heads
    A mannequin head is a life-size head that includes all of the features of a human face. Mannequin heads can be used in several different situations. They can be used to model hats, wigs, makeup, or be used as practice dummies by people learning to cut hair in beauty school. Mannequin heads can be made to look like all types of people and are built to scale, giving them a lifelike look that is almost eerie. Mannequin heads are usually made of foam, plastic, or vinyl.Mannequin heads are often used in stores to model hats. It is much easier and more efficient to use a mannequin head rather than an entire life-size mannequin to display a hat. Stores can set up displays t
    an SEO expert to diagnose what occurred and formulate a strategy to bring back your online presence.

    Were your playing “SEO Cowboy” with your own site? Did you push the envelope too far? Many search engine experts are able to perform “Lazarus SEO” whereby they take a site seemingly ruined by faulty optimization and bring it back to prominence through application of “SEO Best Practices”. You will need to decide if the business case exists for engaging such an expert or whether you should cut your losses and start over.

    Were you working with a SEO when your site vanished? If your SEO has been using safe and ethical optimization techniques, there aren't too many scenarios where your website should crash and burn. Should such a situation occur, demand accountability from your contractor. Don't just take any explanation at face value…ask him/her to provide you with a thorough accounting of the techniques used on your site supported by detailed web analytics. Excuses and platitudes aren't acceptable for such a catastrophic occurrence…if you aren't comfortable with the explanations given to you, bring aboard a new

    Using Marketing Gifts To Market Your Small Business
    Marketing your small business can be a challenge. Advertising is often prohibitively expensive, and doesn’t always deliver the results that you want. There are other ways – better ways – to market and publicize your small business. You can get wonderful results marketing your business using marketing gifts and promotional products, if you think ahead and plan out your marketing strategies. Here are some great suggestions that you can use to get the exposure your business needs to prosper.Trade Shows Every business holds them – trade shows and conferences where suppliers and buyers come together to network and drum up business. They’re a cost-effective way to get
    your site vanished? If your SEO has been using safe and ethical optimization techniques, there aren't too many scenarios where your website should crash and burn. Should such a situation occur, demand accountability from your contractor. Don't just take any explanation at face value…ask him/her to provide you with a thorough accounting of the techniques used on your site supported by detailed web analytics. Excuses and platitudes aren't acceptable for such a catastrophic occurrence…if you aren't comfortable with the explanations given to you, bring aboard a new specialist.

    Fortunately, search engines have been known to show sympathy for business owners who have been penalized due to reckless techniques done by rogue SEO's. Google's Director of Search Quality Matt Cutts has posted helpful advice in his blog about how to get your site reincluded in Google if you are victimized by bad SEO advice. Overall, the prevailing search engine attitude towards penalties is that websites get one "mulligan" for being caught breaking the rules so long as the site owner comes clean about what has occurred and fixes the problem. If you must appeal a search engine ban, it is strongly advised that you seek professional advice on how to successfully get your site reincluded in Google / Yahoo / MSN.

    2) Alternate online lead generation methods

    Pay-Per-Click (PPC). You don't need organic search to bring targeted traffic to your website…you can purchase your traffic instead. Many penalized websites rely upon PPC to keep them afloat while they are taking steps to get out from under the weight of their search engine penalty. Note that generating leads from PPC is an art form all its own…if you wish to create a new PPC Campaign, I recommend you read my article about creating specialized PPC landing pages.

    Start from scratch. It might not be worth the time and expense to try to eradicate the penalty. If branding isn't a huge concern for you, you can move your site to another domain. Make sure your new website is hosted on a different C class from your old website. You should know that it might take 6-12 months for a new domain to gain search engine traction (especially in Google). Using an older domain name might be more advantageous to resurrecting your organic search traffic more quickly…though be sure to research the history of any old domain name before you transfer your site to it.

    Focus on offline efforts. Direct mail, telesales, and channel development are excellent ways to drive revenue to your business. If you neglected these methods of lead generation when putting all your efforts online, you might want to revisit them. By generating offline sales momentum while rebuilding your Internet presence, your business will be much less vulnerable to the whims of the search engines.

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