AtricleZine - Business

10 Tips To Making Your Business Card A Great Marketing Tool
Are you having problems with your current business card that fails to impress potential clients? Or maybe you are not getting the increased business that your card is supposed to provide for you. Then you should improve your business card to make it into a great marketing tool.The business card is more than just a piece of paper to pass our names & numbers. It represents an opportunity to become an impressive marketing tool. Ou

Preparing Your Business for Sale
The process from deciding you want to sell your business, to the time the business is sold can last as long as 5 years. To prepare yourself and the company it is better to break things down in stages.Stage 1 Strengthen business operations You want any prospective buyer to view the company in a good light, to do this you need to start strengthening your business model as much a possible. You want to put as much value a

The research objective is to enable the marketers to understand better the parameters that effect the re-purchasing decision, and to evaluate whether the factor of level of involvement influence the results. The research population consisted of young men and women aged 18-25 who were considered as the target audience. The research examined the level of loyalty, product quality and involvement, in three product categories: Low level of involvement – Deodorant. Medium level of involvement - fashion clothes. High level of involvement - Cellular Phones. The research examined the relationship between the perceived quality and the willingness to repurchase.

The research findings yielded, according to the Pearson correlation conducted between the perceived quality of the product and the consumer loyalty, a non-significant relationship on a low level of involvement, a weak significant relationship on a moderate level of involvement, and a strong significant relationship regarding a product with a high level of involvement. In other words, it can be determined that on a higher level of perceived quality the consumers’ loyalty is higher, depending on the product with a high level of involvement. When the relationship between the dimensions of quality to loyalty as a whole is examined, it was found that there are weak significant positive relationships between the dimensions of perceived quality (product quality, quality of packaging, etc.) and the product loyalty. These findings exemplify that the relationship between the produ

Your Small Business Start-Up Kit
You've decided to start your own business. Now what marketing do you need to get your name out? In the beginning, I would recommend these marketing weapons.1. You need a strong logo that is uniquely your business. A logo design that others in your field can't use. It is simple, and not busy looking so people can read it easily at all sizes. The logo should not look "store bought". It should have an original feeling. And have p

audience. The research examined the level of loyalty, product quality and involvement, in three product categories: Low level of involvement – Deodorant. Medium level of involvement - fashion clothes. High level of involvement - Cellular Phones. The research examined the relationship between the perceived quality and the willingness to repurchase.

Business Recovery
If you stay in business long enough you will witness the good side and the bad side of business life. It is an unfortunate fact of life that things never run smoothly all of the time, in fact they have a way of turning bad when least expected.One of the most difficult decisions a business owner can face, is deciding if their businesses worth recovering? To find the true answer to this question it is sometimes worth employing th

ality and the willingness to repurchase.

How to Save Your Company with Preventative Service Maintenance
When computers or networks go down, a company is out of business. This is a simple fact of life in the current business environment. For most small businesses, being out of business for a day can work havoc on the bottom line. Most small businesses operate on tight budgets and need every sale. Being out of business for several days can mean the difference between business survival and complete disaster.Preventing down time i

of involvement, and a strong significant relationship regarding a product with a high level of involvement. In other words, it can be determined that on a higher level of perceived quality the consumers’ loyalty is higher, depending on the product with a high level of involvement. When the relationship between the dimensions of quality to loyalty as a whole is examined, it was found that there are weak significant positive relationships between the dimensions of perceived quality (product quality, quality of packaging, etc.) and the product loyalty. These findings exemplify that the relationship between the produ

How Do Metal Detectors Work?
Metal detectors are devices used for detecting metallic objects from the soil, people, or cargo. Metallic objects can be treasures buried underground, discarded pieces of aluminum, jewelry or valuable coins. Metal detectors satisfy all needs in humanitarian, industrial and security fields. Knowledge on how metal detectors work helps people to use metal detectors more effectively.A typical metal detector comprises four main part

n the dimensions of quality to loyalty as a whole is examined, it was found that there are weak significant positive relationships between the dimensions of perceived quality (product quality, quality of packaging, etc.) and the product loyalty. These findings exemplify that the relationship between the product quality and the customer loyalty is not strong and there are situations in which clients will prefer products that are not higher quality products and even products of lower quality in categories of products with low involvement.

These arguments were strengthened by the findings of the explained variance, which show that the value of the variable of the perceived quality has a low significant contribution in the prediction of client loyalty, which is strengthened with the rise in the level of involvement.

These findings are also expressed when multiple regression is performed, the findings show that the perceived quality partially predicts the customer loyalty. These findings strengthen the argument that the perceived product quality is not always a measure of loyalty and it is possible that customers will be loyal to different products on a different hierarchy of quality, according to their needs and financial ability.

The comparison of the means between the measures of the customer loyalty found that the customers tend more to repetitive purchase of the product than to recommendation to their friends. The findings show that when the consumer involvement apparently is not sufficiently high, he agree

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In a newspaper report by The Straits Times (attached below), it was reported that ComfortDelGro has submitted a position paper to the Ministry of Transport, giving their two-cent worth on how the public transport industry should be structured. Two specific suggestions are given: to merge with rival SMRT to create one big giant transport company, or to have two separate companies with different areas of expertise – one running buses while another operating trains. (Note: It should be quite obvious that SBS Transit will be the natural bus company and SMRT will be the train company).

As the holiday season approaches, do you have a plan to recognize all those individuals who contribute to the success of your business? Read on for somes DOs and DON'Ts around holiday gift giving in the business sector.

We have come a long way from the time when only professionals could replicate CDs and DVDs. With the advent of blank media and the technology to duplicate it or burn it, almost anyone can now make their own CD. The ability to place digital media on a disc has changed how we both use and view this type of media today. It has taken only a few years for CDs to take over the spot once exclusively held by cassettes. Video and music cassettes are becoming dinosaurs before our very eyes. In time, our children may even view them like we used to view vinyl records and 8-tracks!

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