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AtricleZine - Fishing for Customers using On-line Ads
Do you have a Phone Phobia? Here are a few tips to help get you on the phone so you can call to offer a show, schedule a private appointment, and gather referrals.· Put yourself in a positive frame of mind before you make the call and transfer your enthusiasm to the person you are calling.· The first fifteen seconds sets the tone for your entire call. Approach the person with genuine warmth and professionalism.· Be polite and show respect by asking
Companies, today, have thrown their hats into the ring with Flash overlay ads. These ads (usually of very large file size) overlay the text of Web pages and entice customers to view more than can typically fit into a banner ad. Even though many users find them annoying, these overlay ads are reported to achieve click
Hard pulling the trigger isn't it? Due diligence is done. Research from A to Z: complete. It's time to fire. Wait. Let's just check a few more things. There's only one chance to get it right.Drop the hammer and FIRE!Talk with a small business owner and he has a hard time, sometimes, putting a plan in action. He fears failure. He loathes loss. We all do. But business is about being bold and forthright. It's about knowing you have the right product at the ri
Here is a look at a few of them:
1) Organic Shapes
If you examine the top selling ads from Weight Watchers, OfficeMax and ReliaQuote, you will see they feature some form of curves or other organic shapes. Shapes are used to contrast the hard-edged, square styles favored previously. Marketing groups show that this looks more comforting, approachable and appealing to their target audience.
When comparing, look for popular ads that have moved from the extensive-copy-and-image format to heavy usage of stock photography that shows their "customers." Your competitors are using any combination of upbeat images that highlights the intended customer reaction to their product.
NOTE: Take a look at SitePoint's own extensive list of imagery sites.
If price point is an issue, look at Stock.xchng. They offer a great selection of free stock photography. Much of their product rivals and even surpasses the royalty-free image sites. In addition, the Free Stock Photography thread in the SitePoint Forums is also worth a look.
2) Copy and Deals
Online ad copy is often focused on a tradition that marketers have followed for a while now.
The copy focuses on these principals:
1. Get it for free
2. Save some money
3. Make life easier
The more effective online ads use simple, direct copy to entice visitors to visit the vendor's website and then they hit the visitor with the complete sales pitch once they arrive.
3) Interaction
Interactive banner ads are very popular. These range from the Hit-the-Bull's Eye ads to more complex formats that feature simulated form fields. The primary drive of animated ads is to gain click-through.
With the widespread acceptance of Macromedia Flash, a new class of ads popped up. Hewlett-Packard continues the tradition, today, with audio-driven ads that explain and teach potential customers about HP's fotoimaging technology, and function as mini-presentations.
Companies, today, have thrown their hats into the ring with Flash overlay ads. These ads (usually of very large file size) overlay the text of Web pages and entice customers to view more than can typically fit into a banner ad. Even though many users find them annoying, these overlay ads are reported to achieve click-
A good business card means a well structured marketing plan, not only it has to pass the trash test but it also has to say a lot of things about the person and the company it represents.When you choose a business card you must have in mind the fact that it must say something about the company or contain something that defines it. So in order to impress your clients you must carefully chose your business card; of course not everything suits for example you can’t h
When comparing, look for popular ads that have moved from the extensive-copy-and-image format to heavy usage of stock photography that shows their "customers." Your competitors are using any combination of upbeat images that highlights the intended customer reaction to their product.
NOTE: Take a look at SitePoint's own extensive list of imagery sites.
If price point is an issue, look at Stock.xchng. They offer a great selection of free stock photography. Much of their product rivals and even surpasses the royalty-free image sites. In addition, the Free Stock Photography thread in the SitePoint Forums is also worth a look.
2) Copy and Deals
Online ad copy is often focused on a tradition that marketers have followed for a while now.
The copy focuses on these principals:
1. Get it for free
2. Save some money
3. Make life easier
The more effective online ads use simple, direct copy to entice visitors to visit the vendor's website and then they hit the visitor with the complete sales pitch once they arrive.
3) Interaction
Interactive banner ads are very popular. These range from the Hit-the-Bull's Eye ads to more complex formats that feature simulated form fields. The primary drive of animated ads is to gain click-through.
With the widespread acceptance of Macromedia Flash, a new class of ads popped up. Hewlett-Packard continues the tradition, today, with audio-driven ads that explain and teach potential customers about HP's fotoimaging technology, and function as mini-presentations.
Companies, today, have thrown their hats into the ring with Flash overlay ads. These ads (usually of very large file size) overlay the text of Web pages and entice customers to view more than can typically fit into a banner ad. Even though many users find them annoying, these overlay ads are reported to achieve click
“Remember – if people talk behind your back, it only means you are two steps ahead.” – Fannie FlaggThis Sales Diva absolutely loves the above quote from Fannie Flagg! It happens every day doesn’t it?In fact – it may even have happened to you at one point or another. You are working hard on your business, attracting customers, making sales…and then IT HAPPENS.You see something in the paper that your competitor is doing….you hear an ad on the
2) Copy and Deals
Online ad copy is often focused on a tradition that marketers have followed for a while now.
The copy focuses on these principals:
1. Get it for free
2. Save some money
3. Make life easier
The more effective online ads use simple, direct copy to entice visitors to visit the vendor's website and then they hit the visitor with the complete sales pitch once they arrive.
3) Interaction
Interactive banner ads are very popular. These range from the Hit-the-Bull's Eye ads to more complex formats that feature simulated form fields. The primary drive of animated ads is to gain click-through.
With the widespread acceptance of Macromedia Flash, a new class of ads popped up. Hewlett-Packard continues the tradition, today, with audio-driven ads that explain and teach potential customers about HP's fotoimaging technology, and function as mini-presentations.
Companies, today, have thrown their hats into the ring with Flash overlay ads. These ads (usually of very large file size) overlay the text of Web pages and entice customers to view more than can typically fit into a banner ad. Even though many users find them annoying, these overlay ads are reported to achieve click
If you own a mobile car wash business you should be leaning more towards public relations campaigns rather than straight advertising or conventional marketing. Sure the yellow pages, direct mail, newspaper and radio ads will work, but are they really targeting you market and do they set the right tone?How can you promote public relations in a Mobile Car Wash Business? Well lots of ways and we never ran out of ways to do this. We often gave out a month worth of fr
The more effective online ads use simple, direct copy to entice visitors to visit the vendor's website and then they hit the visitor with the complete sales pitch once they arrive.
3) Interaction
Interactive banner ads are very popular. These range from the Hit-the-Bull's Eye ads to more complex formats that feature simulated form fields. The primary drive of animated ads is to gain click-through.
With the widespread acceptance of Macromedia Flash, a new class of ads popped up. Hewlett-Packard continues the tradition, today, with audio-driven ads that explain and teach potential customers about HP's fotoimaging technology, and function as mini-presentations.
Companies, today, have thrown their hats into the ring with Flash overlay ads. These ads (usually of very large file size) overlay the text of Web pages and entice customers to view more than can typically fit into a banner ad. Even though many users find them annoying, these overlay ads are reported to achieve click
In light of recent unemployment figures, and a continual downturn in the labor market, many unemployed professionals are finding themselves in a bind when their benefits or severance packages are depleted. It is not easy to compete with 300-600 resumes for one job. Those seeking jobs through postings on the web or through a professional recruitment service must consider a new place to live as well as a new employment situation -- if they are serious about the jobs they
Companies, today, have thrown their hats into the ring with Flash overlay ads. These ads (usually of very large file size) overlay the text of Web pages and entice customers to view more than can typically fit into a banner ad. Even though many users find them annoying, these overlay ads are reported to achieve click-though rates up to a 50 times better than traditional banner ads.
4) Layouts and Sizes
The most common ad size is measured at 468x60 pixels. This ad size is now so popular that it is a preset in recent versions of Adobe Photoshop. Also popular are "skyscraper" banners at 120x600 pixels. Some ads do not fit a pre-defined size, such as all the Flash popover ads.
Many banner and skyscrapers ads follow a popular "thirds" formula. Two-thirds of the ad contains a picture and the main advertising points; the remaining third contains minimal copy and clickable buttons.
7) The use of Fonts
Take note of the shift from serif fonts to sans-serif fonts in online advertising.
Go back to the SitePoint Forums and look for WhatTheFont. You can upload a simple JPEG, GIF, TIFF or BMP image and identify which font is used in a particular ad. This is a great resource for reviving older ads for which you have lost the original files.
If you know your fonts by name, visit 1001 Free Fonts. They offer a vast selection of fonts.
If you want to fish for new customers, you need to know and understand your competition. Make note of the new trends and tips being used in online advertising and you will be well ahead of the game.
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