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AtricleZine - Effectively Tracking And Testing Your Ads
It seems to happen every week: someone is caught saying something that they immediately wish they could take back. Even seasoned professionals like Don Imus say things they wish they hadn’t.While Imus said that he used those infamous three words “as a joke,” most people certainly didn’t think it was a laughing matter. In our view, the situation was made worse because virtually every time the media reported on t
As always record your results on excel
Using the right ads: None of this will work with the wrong ads. Classifieds are best to use on websites and when doing split testing in publications. These are the cheapest most basic ads and are therefore the best to begin your advertising campaign with. When you are sure that the publication you are advertisi
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clarity for myself in what I'm selling, creating an elevator or introduction speech, and also material for my website, brochures and business card.Using this same method for each niche I have also keeps me focused
Tracking your ads: This is fairly simple to do and can be done in a couple of ways.
You can use software like adminder or make use of tiny URL Monitor your ads carefully and have a tracking URL for each ad and a different one for each place you advertise with.
Record all your findings on excel or a similar program
Record both the ones that failed and those that were successful
Build a swipe file of successful ads and responsive places to advertise.
Build on your successes and learn from failures.
Testing your ads: The best way to do this is by split testing. This works well in publications like newsletters and ezines. Here is how to do it:
Write or have written a set (4-6) classified ads all for the same product and pointing to the same market
Take 2 of them and place in the ezine or newsletter you have chosen to advertise them. It is important to place in the same ezine at the same time.
Monitor the response and sales conversion by using your tracking system as seen above Choose the one that is performing the best
You can expand the ad and make it into a Top Sponsor by adding more benefits Expand further into a Solo Ad. You may require a little professional help with this
As always record your results on excel
Using the right ads: None of this will work with the wrong ads. Classifieds are best to use on websites and when doing split testing in publications. These are the cheapest most basic ads and are therefore the best to begin your advertising campaign with. When you are sure that the publication you are advertisi
Envelopes are in great demand for commercial and personal use. To meet these demands suppliers procure different types of envelopes from various manufacturers and sell them to commercial establishments or to households. Some suppliers make envelopes entirely out of synthetic materials, while a few suppliers sell envelopes made exclusively from recycled paper.Various shapes, sizes, colors, styles and materials a
You can use software like adminder or make use of tiny URL Monitor your ads carefully and have a tracking URL for each ad and a different one for each place you advertise with.
Record all your findings on excel or a similar program
Record both the ones that failed and those that were successful
Build a swipe file of successful ads and responsive places to advertise.
Build on your successes and learn from failures.
Testing your ads: The best way to do this is by split testing. This works well in publications like newsletters and ezines. Here is how to do it:
Write or have written a set (4-6) classified ads all for the same product and pointing to the same market
Take 2 of them and place in the ezine or newsletter you have chosen to advertise them. It is important to place in the same ezine at the same time.
Monitor the response and sales conversion by using your tracking system as seen above Choose the one that is performing the best
You can expand the ad and make it into a Top Sponsor by adding more benefits Expand further into a Solo Ad. You may require a little professional help with this
As always record your results on excel
Using the right ads: None of this will work with the wrong ads. Classifieds are best to use on websites and when doing split testing in publications. These are the cheapest most basic ads and are therefore the best to begin your advertising campaign with. When you are sure that the publication you are advertisi
Money makes the world go ‘round. And when it comes to meeting planning, money can probably get you whatever you want. However, few event planners have the luxury of an unlimited budget. Your boss may like to drink champagne on a beer budget. In other words, caution you to spend less, but expect miracles at the same time.Preparing and managing a realistic budget is serious business, but to score “big boss” p
Build on your successes and learn from failures.
Testing your ads: The best way to do this is by split testing. This works well in publications like newsletters and ezines. Here is how to do it:
Write or have written a set (4-6) classified ads all for the same product and pointing to the same market
Take 2 of them and place in the ezine or newsletter you have chosen to advertise them. It is important to place in the same ezine at the same time.
Monitor the response and sales conversion by using your tracking system as seen above Choose the one that is performing the best
You can expand the ad and make it into a Top Sponsor by adding more benefits Expand further into a Solo Ad. You may require a little professional help with this
As always record your results on excel
Using the right ads: None of this will work with the wrong ads. Classifieds are best to use on websites and when doing split testing in publications. These are the cheapest most basic ads and are therefore the best to begin your advertising campaign with. When you are sure that the publication you are advertisi
From Japan comes the tradition of oshibori. Oshibori is the Japanese word for the rolled up hot towel you receive after eating at an authentic Japanese restaurant or at the conclusion of an international flight. If you have never experienced a hot towel after a long flight, it is as close as you can get to a refreshing shower in the comfort of your seat with all your clothes on. What does it have to do with gr
Monitor the response and sales conversion by using your tracking system as seen above Choose the one that is performing the best
You can expand the ad and make it into a Top Sponsor by adding more benefits Expand further into a Solo Ad. You may require a little professional help with this
As always record your results on excel
Using the right ads: None of this will work with the wrong ads. Classifieds are best to use on websites and when doing split testing in publications. These are the cheapest most basic ads and are therefore the best to begin your advertising campaign with. When you are sure that the publication you are advertisi
In today’s fast paced world, being able to present our messages powerfully is not just an asset, but has become a necessity. Whether we are presenting one-on-one or to a large group, we will be successful if we make use of what I term as the Six Necessary Ps.The first “P” stands for Passion. If we are not passionate about our topic, our ideas, and/or our products, our presentation will lack enthusiasm an
As always record your results on excel
Using the right ads: None of this will work with the wrong ads. Classifieds are best to use on websites and when doing split testing in publications. These are the cheapest most basic ads and are therefore the best to begin your advertising campaign with. When you are sure that the publication you are advertising in is a responsive one and you have the right ad then repeat with a Top sponsor or Solo.
Types of ads:
Classified: A basic ad of about 5 lines (60 characters) These ads are generally used as pre selling ads. They will make the reader curious and encourage click through. They are the cheapest ads and will be found at the bottom of the publication. Basically they are made up of:
An eye-catching headline
Benefits
A call to action
URL
Top sponsor ads: These ads will be at the top of the ezine before the featured article. They will be an expanded version of the classified ad and will include more benefits. They will either pre sell or actually sell your product or service.
Solo Ads: are more expanded than the solos ads. In fact they can be an HTML page and will go out alone to all members of the subscriber database.
Always remember to advertise continuously. You must not let your potential customers forget you. Results may not be very large to begin with but as you continue your advertising you will find better responses and build a good sized swipe file of places to advertise.
So now you know how to make your ads, test and track them. Now go ahead and put these techniques to work for you and see your ad campaign take off and sales increase.
Copyright 2006 Christopher T Robinson
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