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AtricleZine - 21 Ways To Promote Your Website-Part One
Here's a provocation for the coming year, decade, century or millennium.By now, you've set a working direction for the year, established clear-cut objectives. Your first-iteration plan to reach them should be in place. This now seems like an ideal time to rethink the whole thing, doesn't it? After all, one of the effects of internet time is that plans are subject to change just as soon as - or perhaps even before - they are written.Along these lines of thinking, perhaps there are some items you missed. Maybe there are issues you didn't have time to consider, or even things your mind touched on, but quickly passed over t
Don't dismiss publishing your article offline as well.
I now have articles published in two offline magazines each month. One is a business related magazine and the other is a hobby related magazine.
How did I manage this?
Simple I contacted the magazine editor told them I was the owner of X niche website and had several articles that may be of interest to their readers. I then said they would be free to publish them as long as they let me mention the website at the end of the article.
Two editors said yes, with one giving me a FULL PAGE advert each month as a thank you for sending them my article!
With the hobby magazine I don't really know much about the niche so I have the articles Ghos
The quickest and easiest way to boost the sales in your business is to ask existing customers for referrals.Yes, just simply ask!But why do most business owners and sales people hesitate, and often don't bother to ask customers for referrals? Is it because they are embarrassed to be seen as asking for more, just forget, or maybe they inwardly know their service is not as great as it should be?A customer that refers once will refer again and again and can be worth a great deal of money to you. This simple and easily implemented strategy has the ability to double the size of your business profits very quickly, just by asking a question.
We'll take a look at some of the conventional methods which can be a refresher or reminder if you're experienced marketer right through to some unconventional methods to make you stand out from the crown.
If you committed to introducing just 2 of these methods each month I guarantee that you'll not only see an increase in traffic but sales and profits as well.
1) Pay Per Click
Are you running pay per click campaigns and if so are you utilizing Google, Overture and MSN's Adcentre?
I'm a big fan of using PPC to drive vast amounts of traffic to a website and then refining my keywords as I see results come in.
If you are new to PPC I recommend you sign up for Perry Marshall's free 5 Day Adwords course (www.adwordsongoogle.com) and invest in his Adwords ebook as well…well worth the small $47 price.
2) Your own Ezine/Newsletter
This should go without saying. However, I subscribe to many ezines that give good content but never seems to promote their own website!
Each newsletter that goes out should contain a call to action that directs people back to your website. An even better result would be to drive people back to a specific offer on your website.
3) Business cards
Do you have business cards?
Yes you may run an online business and don't want to talk to customers however, sorry to say this, get real!
In everyday life you'll meet people and talk with people and this presents an ideal marketing opportunity.
How many times have you been asked (or have asked yourself)
"What do you do?"
This is an ideal opportunity to mention your website and give out a business card with your websites address on. Plus, use the reverse side to add a benefit driven statement or make an offer.
4) Networking
This links in perfectly with point three.
Attend related events in your niche.
Are their any trade shows you can go to?
What about Public shows or events?
We attend several different events in our various niche markets and always go to each one with a plan of what we want to achieve.
Who do we want to speak to, meet or make contact with?
In two of our niche markets we have shirts, Polo Shirts and even jackets with our brand sewn on (logos and web addresses!)
This is often enough to start a discussion when people ask what is it we do!
If you run a business related website then you MUST attend the events related to your market.
5) Press Release
Are you harnessing the power of the press?
A well timed and well crafted press release can give you immense marketing exposure even radio and TV!
Internet Marketing Review Gold Member Tom Cone used a well crafted press release to land him a spot on a regional TV show!
His product I won't tell you exactly what it is but it was about folding napkins!
6) Articles
Sorry to bang on about using articles, again! BUT, they are the single most powerful free way of promoting your website.
There are now literally thousands of article website directories out there all wanting to list your article for you take advantage of this fact.
Don't dismiss publishing your article offline as well.
I now have articles published in two offline magazines each month. One is a business related magazine and the other is a hobby related magazine.
How did I manage this?
Simple I contacted the magazine editor told them I was the owner of X niche website and had several articles that may be of interest to their readers. I then said they would be free to publish them as long as they let me mention the website at the end of the article.
Two editors said yes, with one giving me a FULL PAGE advert each month as a thank you for sending them my article!
With the hobby magazine I don't really know much about the niche so I have the articles Ghost
Free internet paid surveys are fun and simple ways to make money online. But not everyone knows the secrets to maximize the use of surveys for a consistent income stream. This is especially so if you are a newbie who has never tried doing an internet paid survey. This article will reveal some tips that hopefully would help you make the best out of free internet internet paid surveys.Tip 1 – Use Auto Form Filler Like Mozilla Plug-in or RoboFormThese auto form fillers are useful when you register at the market research companies that offer free internet paid surveys. Basically, they will store up your particulars such as address, email address, prefe
2) Your own Ezine/Newsletter
This should go without saying. However, I subscribe to many ezines that give good content but never seems to promote their own website!
Each newsletter that goes out should contain a call to action that directs people back to your website. An even better result would be to drive people back to a specific offer on your website.
3) Business cards
Do you have business cards?
Yes you may run an online business and don't want to talk to customers however, sorry to say this, get real!
In everyday life you'll meet people and talk with people and this presents an ideal marketing opportunity.
How many times have you been asked (or have asked yourself)
"What do you do?"
This is an ideal opportunity to mention your website and give out a business card with your websites address on. Plus, use the reverse side to add a benefit driven statement or make an offer.
4) Networking
This links in perfectly with point three.
Attend related events in your niche.
Are their any trade shows you can go to?
What about Public shows or events?
We attend several different events in our various niche markets and always go to each one with a plan of what we want to achieve.
Who do we want to speak to, meet or make contact with?
In two of our niche markets we have shirts, Polo Shirts and even jackets with our brand sewn on (logos and web addresses!)
This is often enough to start a discussion when people ask what is it we do!
If you run a business related website then you MUST attend the events related to your market.
5) Press Release
Are you harnessing the power of the press?
A well timed and well crafted press release can give you immense marketing exposure even radio and TV!
Internet Marketing Review Gold Member Tom Cone used a well crafted press release to land him a spot on a regional TV show!
His product I won't tell you exactly what it is but it was about folding napkins!
6) Articles
Sorry to bang on about using articles, again! BUT, they are the single most powerful free way of promoting your website.
There are now literally thousands of article website directories out there all wanting to list your article for you take advantage of this fact.
Don't dismiss publishing your article offline as well.
I now have articles published in two offline magazines each month. One is a business related magazine and the other is a hobby related magazine.
How did I manage this?
Simple I contacted the magazine editor told them I was the owner of X niche website and had several articles that may be of interest to their readers. I then said they would be free to publish them as long as they let me mention the website at the end of the article.
Two editors said yes, with one giving me a FULL PAGE advert each month as a thank you for sending them my article!
With the hobby magazine I don't really know much about the niche so I have the articles Ghos
Over the last 50 years I must have seen thousands of ads, mostly 2 line classified ads in opportunity magazines, trying to sell the latest in a long line of “How to Make a Fortune in Mail Order” books or systems. Most have these have been the same ol’, same ol’, regurgitated 4 page claptrap priced from $5 to $20. Occasionally there has been a full blown course or manual for $97 to $197. Since the advent of the internet, these kind of publications have been transitioned to “How to Make a Fortune on the Internet”, but still the same ol’ regurgitated claptrap.Are any worth buying? Perhaps a few, but the $19.95 type will only make money for the shysters selli
How many times have you been asked (or have asked yourself)
"What do you do?"
This is an ideal opportunity to mention your website and give out a business card with your websites address on. Plus, use the reverse side to add a benefit driven statement or make an offer.
4) Networking
This links in perfectly with point three.
Attend related events in your niche.
Are their any trade shows you can go to?
What about Public shows or events?
We attend several different events in our various niche markets and always go to each one with a plan of what we want to achieve.
Who do we want to speak to, meet or make contact with?
In two of our niche markets we have shirts, Polo Shirts and even jackets with our brand sewn on (logos and web addresses!)
This is often enough to start a discussion when people ask what is it we do!
If you run a business related website then you MUST attend the events related to your market.
5) Press Release
Are you harnessing the power of the press?
A well timed and well crafted press release can give you immense marketing exposure even radio and TV!
Internet Marketing Review Gold Member Tom Cone used a well crafted press release to land him a spot on a regional TV show!
His product I won't tell you exactly what it is but it was about folding napkins!
6) Articles
Sorry to bang on about using articles, again! BUT, they are the single most powerful free way of promoting your website.
There are now literally thousands of article website directories out there all wanting to list your article for you take advantage of this fact.
Don't dismiss publishing your article offline as well.
I now have articles published in two offline magazines each month. One is a business related magazine and the other is a hobby related magazine.
How did I manage this?
Simple I contacted the magazine editor told them I was the owner of X niche website and had several articles that may be of interest to their readers. I then said they would be free to publish them as long as they let me mention the website at the end of the article.
Two editors said yes, with one giving me a FULL PAGE advert each month as a thank you for sending them my article!
With the hobby magazine I don't really know much about the niche so I have the articles Ghos
To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors.In other words, you need to make your business special in the eyes of your customers and/or prospects.You can do this by creating what's called an Unique Selling Propostion or USP and then effectively convey that USP to your target market via your marketing efforts and business performance.This is particularly crucial if you're operating in a highly competitive market.What Is An Unique Selling Propostion?Your USP is the on
This is often enough to start a discussion when people ask what is it we do!
If you run a business related website then you MUST attend the events related to your market.
5) Press Release
Are you harnessing the power of the press?
A well timed and well crafted press release can give you immense marketing exposure even radio and TV!
Internet Marketing Review Gold Member Tom Cone used a well crafted press release to land him a spot on a regional TV show!
His product I won't tell you exactly what it is but it was about folding napkins!
6) Articles
Sorry to bang on about using articles, again! BUT, they are the single most powerful free way of promoting your website.
There are now literally thousands of article website directories out there all wanting to list your article for you take advantage of this fact.
Don't dismiss publishing your article offline as well.
I now have articles published in two offline magazines each month. One is a business related magazine and the other is a hobby related magazine.
How did I manage this?
Simple I contacted the magazine editor told them I was the owner of X niche website and had several articles that may be of interest to their readers. I then said they would be free to publish them as long as they let me mention the website at the end of the article.
Two editors said yes, with one giving me a FULL PAGE advert each month as a thank you for sending them my article!
With the hobby magazine I don't really know much about the niche so I have the articles Ghos
Do you find yourself frustrated by long and unproductive conference calls? What reputation do you have for managing conference calls? Establish expectations and a reputation for short and effective conference calls. Get your time back for other activities.ESTABLISH EXPECTATIONS UP FRONTIf you are the moderator scheduling the conference call, send out a list in advance with pertinent information. This information should contain the Purpose of the call, dial number with PIN code if necessary, the moderator, the start time, the end time, list of participants and specific agenda items. Attached relevant documents to email invitations for the conference
Don't dismiss publishing your article offline as well.
I now have articles published in two offline magazines each month. One is a business related magazine and the other is a hobby related magazine.
How did I manage this?
Simple I contacted the magazine editor told them I was the owner of X niche website and had several articles that may be of interest to their readers. I then said they would be free to publish them as long as they let me mention the website at the end of the article.
Two editors said yes, with one giving me a FULL PAGE advert each month as a thank you for sending them my article!
With the hobby magazine I don't really know much about the niche so I have the articles Ghost written for me!
7) Post card mailings
If you have a database of customers and prospects within your niche then a simple postcard is an inexpensive way of promoting your website.
With a postcard I recommend you drive the reader to a special offer on your website or to email / call for further information.
What if you don't have the names and addresses of people to mail to?
Have a look at the magazines within your niche and contact them to see if they rent out their subscriber list.
Then send a postcard offering a free report / gift / offer if they visit your website and join your mailing list.
Then have a follow up process in place that ultimately leads to you selling a product or recommending an affiliate product.
Also, check out list brokers for lists within your niche.
The USA has thousands upon thousands of niche magazines and list brokers and if mailing from the UK prices are still very reasonable for a post card.
You can even contact the many firms who will print and mail your postcard for you direct from the USA.
In the next article in the series we'll take a look at a further seven ways to promote you website.
Have a look at the seven ideas above and pick two that you can start to implement into your business this month.
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