Tags |
|
|
Links |
|
|
AtricleZine - Create Your Own Referral Sales Force
Free business cards make an excellent statement as an advertising medium for your small business. Almost all business owners, whether the business is large or small, makes use of business cards constantly. If your business has a client base, or would like to have a client base, you can use business cards to distribute to anyone you meet who might be a potential client. You can use business cards to remind your existing clients of your name, business and contact information. You can also use business cards to post in places where people gather or typically look for information. For example, if you are a farrier, posting your business card at the local vete
Interview each member for a teleseminar series
Host a monthly interview with an expert and feature one of your network members. You can conduct these interviews over the phone and have all the members invite attendees to the teleseminar series. Record each session and you've also created some killer content for other marketing efforts. Keep these calls non-sales, high impact, and information rich
Sure, these motivational CDs will give you a quick adrenaline rush to get out there and get those prospects! After all, how can it get more motivational than listening another testimonial rags to riches story?The stories are motivational alright and the upline will tell you that you need to keep on buying these tapes because it is food for your mind that will keep you going on with the business. What they forgot to tell you is that they are profiting BIG from you buying those useless tapes or CDs!Think about it, if one of the biggest distributors in your company has about 5,000 downline in his team and each and every week you buy another stupi
Almost any business can benefit from having a group of trusted providers effectively marketing your business like a referral sales force. When you build your own private referral network your business benefits in two very powerful ways: you experience an increase in leads and you have additional resource to bring to your client relationships. In some cases, this second benefit may produce the greatest long-term impact of this approach.
How to build it
The key to building your own referral network is to focus on developing relationships with businesses you can believe in thoroughly. I would suggest that the first consideration should always be - what can this business bring to my client and not what can they bring to me. You might start by identifying the top products and services you know your current clientele need and use.
There are many ways to build a "formal" referral network. Let me explain the idea of formal. To me that means there is an agreement between the parties that explains what each party will do. There is a process where each party educates the other on the best way to refer each other. There are marketing materials of some form that help each business cross promote. Once this basis framework is in place, creativity can come into play in many ways.
The one place I see these efforts trip up is when the focus is on compensation. In other words, if everyone in the group is concerned about keeping score, the group is bound to fail. You must focus on the benefit to your clients. If you do that, the universe will take care of the rest. There will always be members that only want to take; you've got to be ready to move them out of your network.
Let me give you an example
This financial planner created his very own referral and lead network by sending a letter to 10 other professionals that he had worked with and felt comfortable referring business to. This letter informed them that he was creating a unique referral network of 100 of the area's top professional service providers. He invited them to become members and explained that he needed them to recommend 10 others who belonged in this exclusive group. He then created a resource directory and website that featured all 100 professionals. The entire group promoted the directory and web site and referred business to each other. As a result, other professionals begged to be allowed into the group. The strategy was so powerful that many of network members did no other form of marketing.
Once you put your group together there are many ways to take advantage of power of this new sales force.
Create a blog network
If ten or fifteen related businesses were to get together and create a blog focused on a specific target market, in a specific geographic location, they could easily create a very valuable local resource. With very little effort this blog would rank very highly for local search engines terms related to the blog topics. Even with the mainstream recognition of blogs, this is still a wide-open opportunity.
Interview each member for a teleseminar series
Host a monthly interview with an expert and feature one of your network members. You can conduct these interviews over the phone and have all the members invite attendees to the teleseminar series. Record each session and you've also created some killer content for other marketing efforts. Keep these calls non-sales, high impact, and information rich
Is it possible to perform a free background check on an individual, using the Web?The information sought might include any previous employment, any criminal history, and an individual’s credit rating.As is becoming well-known, some online businesses have recently come into being in the US which purchase public record data, and then resell it. The service offered is often intended to help people locate lost friends or relatives, but often background checks, using the same public data, are offered as well. This might cover things like property owned, marriage status, phone numbers and previous addresses. The criminal history or credit rating par
There are many ways to build a "formal" referral network. Let me explain the idea of formal. To me that means there is an agreement between the parties that explains what each party will do. There is a process where each party educates the other on the best way to refer each other. There are marketing materials of some form that help each business cross promote. Once this basis framework is in place, creativity can come into play in many ways.
The one place I see these efforts trip up is when the focus is on compensation. In other words, if everyone in the group is concerned about keeping score, the group is bound to fail. You must focus on the benefit to your clients. If you do that, the universe will take care of the rest. There will always be members that only want to take; you've got to be ready to move them out of your network.
Let me give you an example
This financial planner created his very own referral and lead network by sending a letter to 10 other professionals that he had worked with and felt comfortable referring business to. This letter informed them that he was creating a unique referral network of 100 of the area's top professional service providers. He invited them to become members and explained that he needed them to recommend 10 others who belonged in this exclusive group. He then created a resource directory and website that featured all 100 professionals. The entire group promoted the directory and web site and referred business to each other. As a result, other professionals begged to be allowed into the group. The strategy was so powerful that many of network members did no other form of marketing.
Once you put your group together there are many ways to take advantage of power of this new sales force.
Create a blog network
If ten or fifteen related businesses were to get together and create a blog focused on a specific target market, in a specific geographic location, they could easily create a very valuable local resource. With very little effort this blog would rank very highly for local search engines terms related to the blog topics. Even with the mainstream recognition of blogs, this is still a wide-open opportunity.
Interview each member for a teleseminar series
Host a monthly interview with an expert and feature one of your network members. You can conduct these interviews over the phone and have all the members invite attendees to the teleseminar series. Record each session and you've also created some killer content for other marketing efforts. Keep these calls non-sales, high impact, and information rich
Shopping is an experience for the senses: the colors, the textures, the lighting, but ultimately it is the act of shopping that people enjoy. The enjoyment a person gets from shopping comes from the emotions and release in endorphins that race thought a person’s bloodstream as they purchase that new sweater or flat screen television. It is not the purchase of a box of cereal or dish washing detergent that excites us; it is the purchase of those extra things, things that are by most standards luxuries, that causes us to experience a rush.On top of that desire for that shopping rush, marketers have been successful in creating need. They have succeeded
The one place I see these efforts trip up is when the focus is on compensation. In other words, if everyone in the group is concerned about keeping score, the group is bound to fail. You must focus on the benefit to your clients. If you do that, the universe will take care of the rest. There will always be members that only want to take; you've got to be ready to move them out of your network.
Let me give you an example
This financial planner created his very own referral and lead network by sending a letter to 10 other professionals that he had worked with and felt comfortable referring business to. This letter informed them that he was creating a unique referral network of 100 of the area's top professional service providers. He invited them to become members and explained that he needed them to recommend 10 others who belonged in this exclusive group. He then created a resource directory and website that featured all 100 professionals. The entire group promoted the directory and web site and referred business to each other. As a result, other professionals begged to be allowed into the group. The strategy was so powerful that many of network members did no other form of marketing.
Once you put your group together there are many ways to take advantage of power of this new sales force.
Create a blog network
If ten or fifteen related businesses were to get together and create a blog focused on a specific target market, in a specific geographic location, they could easily create a very valuable local resource. With very little effort this blog would rank very highly for local search engines terms related to the blog topics. Even with the mainstream recognition of blogs, this is still a wide-open opportunity.
Interview each member for a teleseminar series
Host a monthly interview with an expert and feature one of your network members. You can conduct these interviews over the phone and have all the members invite attendees to the teleseminar series. Record each session and you've also created some killer content for other marketing efforts. Keep these calls non-sales, high impact, and information rich
Do you know of someone who has recently lost a loved one? If so, you may be interested in sending a sympathy gift. When it comes to sympathy gifts, especially concerning the loss of a loved one, there are many individuals who choose to send flowers. While flowers are nice, you may actually want to think about sending a sympathy gift basket.When it comes to sending a sympathy gift basket instead of traditional flowers, you may be wondering why it is advised. If you have ever lost a loved one, you may know that flowers are how many people send their condolences. While there is nothing wrong with sending flowers, as it is often just the thought that co
Once you put your group together there are many ways to take advantage of power of this new sales force.
Create a blog network
If ten or fifteen related businesses were to get together and create a blog focused on a specific target market, in a specific geographic location, they could easily create a very valuable local resource. With very little effort this blog would rank very highly for local search engines terms related to the blog topics. Even with the mainstream recognition of blogs, this is still a wide-open opportunity.
Interview each member for a teleseminar series
Host a monthly interview with an expert and feature one of your network members. You can conduct these interviews over the phone and have all the members invite attendees to the teleseminar series. Record each session and you've also created some killer content for other marketing efforts. Keep these calls non-sales, high impact, and information rich
With the number of telecommuters increasing every year and the amount of workers who bring work home with them at night or on weekends, it's no surprise that more and more folks are setting up an office at home.For some, putting together a home office is as simple as purchasing a laptop and having a free outlet. They can work anywhere. For others, it isn't quite that easy.What you'll need for a home office depends on a number of things: how your office will be used, how often you'll be using the space, specific job requirements, family circumstances, space limitations, and budget. For some, inevitably, other considerations will arise during t
Interview each member for a teleseminar series
Host a monthly interview with an expert and feature one of your network members. You can conduct these interviews over the phone and have all the members invite attendees to the teleseminar series. Record each session and you've also created some killer content for other marketing efforts. Keep these calls non-sales, high impact, and information rich.
Create co-branded white papers
You should be creating and using white papers in your lead generation efforts anyway, so take those educational pieces to other members of your network and let them start offering them to their clients and prospects. Put their logo on the cover with your logo and you've got an instant hit.
Do endorsed mailings
One of the simplest ways to promote members of your referral network is to mail a letter to your clients endorsing another member's work. If every member of the group were to do this same thing, you could experience an instant flood of new business.
Put on a group workshop
Once you have built a strong group, you should consider hosting an all day workshop covering the hottest topics of concern to your target market. Each member of the group can present a topic, and all parties invite participants. For some groups, this could turn into a profit center above and beyond referrals.
Distribute marketing materials and offers
It's pretty simple to create little leave behind marketing pieces so that when the plumber makes a house call he can leave a special offer from the heating and cooling and electrical members of the group.
Bundle each others products and services
In some cases partnering with your referral network can help you make a much more competitive offer. Putting your products and services together with two or three other providers might give your firm the ability to compete with much larger organizations.
With some careful consideration and a little effort you could build a referral network that would rival any sales force.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclezine.com/article/642/atriclezine-Create-Your-Own-Referral-Sales-Force.html">Create Your Own Referral Sales Force</a>
BB link (for phorums):
[url=http://www.atriclezine.com/article/642/atriclezine-Create-Your-Own-Referral-Sales-Force.html]Create Your Own Referral Sales Force[/url]
Related Articles:
Health and Safety Advice For Contract Cleaners Part 1
Bookmark it:
|