Give a Bullet List of Benefits

No matter how good your copy is, the fact remains that surfers scan. By outlining your benefits in a bulleted list, you'll grab wandering eyes - and summarize your case nicely. Here's a sample bulleted list for a local Italian restaurant.

• Free "Taste of Italy" cookbook, with 25 easy to make recipes
• Membership to our birthday club. On your special day, you're dinner's on us.
• VIP coupons (free desserts, entrees, and wine)
• Exclusive tasting nights. We close our doors
  Affiliate Marketing- The 2 Ways To Improve Website Conversion
  This article will reveal the 2 ways which I have learn from Brett Mcfall that will dramatically improve your website conversion. The 2 method are very simple and all you will need to do is to apply it after you have learned it.The 1st way will be to have a pop up on your website to collect list. There are 2 ways which you can do it. The 1st way is to have a pop up when the visitor visited your website and the 2nd way is to have a pop up when the visitor want to leave your website. This will make sure that you will be able to capture your visitor’s attention on what are the benefit that they will gain if they join your opt in list. This will make sure
  Whether you've got 100 or 100,000 people on your email list, chances are you can optimize your web page to better feature and promote your ezine. Here's a few ways to capture more customers and leads - without having to increase your traffic.

  Give Something (Or a Few Things Away)

  Studies show that most people will only subscribe to about a dozen email lists at a time, and given the number of lists out there, you've got to seriously compete for your customer's email address. Giving away free bonuses is a great way to push you over the edge.

  A few things you can give away are:

  Free ebooks. This is a strategy many marketers use - and it's a little worn out. Not just any free ebook will do anymore. Still use it, but make sure your ebook is something your customers crave. Ebooks like "10 Easy Ways to Make Your Skin Look Younger" and "7 Ways Moms Can Make Money On Ebay Today" will get you a ton of email sign-ups.

  Free courses. This is a lot like the free ebook strategy, except you break up your course into a sequence using an autoresponder. This works well if you want to be in constant contact with your prospect for a few days or weeks.

  Exclusive coupons. If you're in the retail or service business, offer up a few exclusive coupons for list members. Make them little bonuses (like a free handbag with a clothing purchase of over $100 - or free facial with any cut and color). 10% off isn't likely to make your customer jump - but a free goodie will.

  A birthday offer. This works especially well for restaurants, women's retail, and travel. Invite visitor's to join your birthday club - and in return give them a free meal, little gift, or night at your B&B on their birthday.

  Write a Killer Headline

  Having no headline for your ezine ad is a mistake many new marketers make - but bad headlines can be almost as damaging. "Join Our Email List" or "Get Site Updates" just doesn't cut it anymore. Your headline needs to have a strong call to action or benefit. Here's a few excellent examples:

  Free 7 Day Course - How to Lose Weight Without Carb Restriction

  Win $10,000 and Your Dream Vacation

  Free Google Adwords Tip of the Day, Plus Free Top Google Strategies Ebook

  Have a Compelling Name for Your Email List or Ezine

  Selling discount designer handbags? Call your list the "Chic Yet Cheap Club." Advertising your day spa? Call your ezine "Ultra-Relax VIP Circle"

  Most people are members of "enough" email lists, discussion groups, and ezines. However, they always seem to want to join more "clubs" and "VIP" groups.

  Give a Bullet List of Benefits

  No matter how good your copy is, the fact remains that surfers scan. By outlining your benefits in a bulleted list, you'll grab wandering eyes - and summarize your case nicely. Here's a sample bulleted list for a local Italian restaurant.

  • Free "Taste of Italy" cookbook, with 25 easy to make recipes
  • Membership to our birthday club. On your special day, you're dinner's on us.
  • VIP coupons (free desserts, entrees, and wine)
  • Exclusive tasting nights. We close our doors t
    Powerful Routines; Identifying Sales Scenarios and Developing Best Practices for Improvement
    Your sales day, week and month are full of scenarios.Each one is unique as to how, when and why they occur. But what's not unique is how often they occur in similar situations, similar prospect titles of contact and similar companies by industry.For example...Why do sales cycles get so drawn out, causing closing ratios to plummet? It's because salespeople fail to identify all significant decision-makers in line with their selling proposition.Now, wouldn't you say that's a significant scenario?Simply because they have not identified the significant decision-makers, the right people will not be around the table to fairly eva
    egy many marketers use - and it's a little worn out. Not just any free ebook will do anymore. Still use it, but make sure your ebook is something your customers crave. Ebooks like "10 Easy Ways to Make Your Skin Look Younger" and "7 Ways Moms Can Make Money On Ebay Today" will get you a ton of email sign-ups.

    Free courses. This is a lot like the free ebook strategy, except you break up your course into a sequence using an autoresponder. This works well if you want to be in constant contact with your prospect for a few days or weeks.

    Exclusive coupons. If you're in the retail or service business, offer up a few exclusive coupons for list members. Make them little bonuses (like a free handbag with a clothing purchase of over $100 - or free facial with any cut and color). 10% off isn't likely to make your customer jump - but a free goodie will.

    A birthday offer. This works especially well for restaurants, women's retail, and travel. Invite visitor's to join your birthday club - and in return give them a free meal, little gift, or night at your B&B on their birthday.

    Write a Killer Headline

    Having no headline for your ezine ad is a mistake many new marketers make - but bad headlines can be almost as damaging. "Join Our Email List" or "Get Site Updates" just doesn't cut it anymore. Your headline needs to have a strong call to action or benefit. Here's a few excellent examples:

    Free 7 Day Course - How to Lose Weight Without Carb Restriction

    Win $10,000 and Your Dream Vacation

    Free Google Adwords Tip of the Day, Plus Free Top Google Strategies Ebook

    Have a Compelling Name for Your Email List or Ezine

    Selling discount designer handbags? Call your list the "Chic Yet Cheap Club." Advertising your day spa? Call your ezine "Ultra-Relax VIP Circle"

    Most people are members of "enough" email lists, discussion groups, and ezines. However, they always seem to want to join more "clubs" and "VIP" groups.

    Give a Bullet List of Benefits

    No matter how good your copy is, the fact remains that surfers scan. By outlining your benefits in a bulleted list, you'll grab wandering eyes - and summarize your case nicely. Here's a sample bulleted list for a local Italian restaurant.

    • Free "Taste of Italy" cookbook, with 25 easy to make recipes
    • Membership to our birthday club. On your special day, you're dinner's on us.
    • VIP coupons (free desserts, entrees, and wine)
    • Exclusive tasting nights. We close our doors
      Gravitational Marketing for Small Businesses - Third Law: How to Naturally Attract Customers
      Have you ever spent an entire day twiddling your thumbs at your desk, with a luke-warm cup of coffee? Or worse, cold calling a whole bunch of poor souls that didn't want to talk to you and end up with nothing to show for it – all because there weren't any hot leads waiting for you?Have you ever thought to yourself that your pipe-line looks like a “Ghost Town”?The reason this happens is simple…It's because traditional marketing strategies don't deliver consistent results.You can't count on the same methods you're used to using to keep yourself busy anymore. The only thing that makes traditional marketing work is LUCK – and that's not a s
      sive coupons for list members. Make them little bonuses (like a free handbag with a clothing purchase of over $100 - or free facial with any cut and color). 10% off isn't likely to make your customer jump - but a free goodie will.

      A birthday offer. This works especially well for restaurants, women's retail, and travel. Invite visitor's to join your birthday club - and in return give them a free meal, little gift, or night at your B&B on their birthday.

      Write a Killer Headline

      Having no headline for your ezine ad is a mistake many new marketers make - but bad headlines can be almost as damaging. "Join Our Email List" or "Get Site Updates" just doesn't cut it anymore. Your headline needs to have a strong call to action or benefit. Here's a few excellent examples:

      Free 7 Day Course - How to Lose Weight Without Carb Restriction

      Win $10,000 and Your Dream Vacation

      Free Google Adwords Tip of the Day, Plus Free Top Google Strategies Ebook

      Have a Compelling Name for Your Email List or Ezine

      Selling discount designer handbags? Call your list the "Chic Yet Cheap Club." Advertising your day spa? Call your ezine "Ultra-Relax VIP Circle"

      Most people are members of "enough" email lists, discussion groups, and ezines. However, they always seem to want to join more "clubs" and "VIP" groups.

      Give a Bullet List of Benefits

      No matter how good your copy is, the fact remains that surfers scan. By outlining your benefits in a bulleted list, you'll grab wandering eyes - and summarize your case nicely. Here's a sample bulleted list for a local Italian restaurant.

      • Free "Taste of Italy" cookbook, with 25 easy to make recipes
      • Membership to our birthday club. On your special day, you're dinner's on us.
      • VIP coupons (free desserts, entrees, and wine)
      • Exclusive tasting nights. We close our doors
        Reengineering: 40 U$eful Hints
        Introduction Business Process Reengineering (BPR) principles have been around for a long time, piecemeal and under other labels. In recent years they started coming together as a discipline, incorporating world class business principles and focusing on quantum improvements- not merely continuous gradual improvement. BPR is the complete or partial "reinventing" of how business processes are done, to attain major performance improvement. It questions the underlying assumptions and principles, including what, why, by whom, and even, if—things should be done. This presentation will contribute by stating and helping to clarify
        l List" or "Get Site Updates" just doesn't cut it anymore. Your headline needs to have a strong call to action or benefit. Here's a few excellent examples:

        Free 7 Day Course - How to Lose Weight Without Carb Restriction

        Win $10,000 and Your Dream Vacation

        Free Google Adwords Tip of the Day, Plus Free Top Google Strategies Ebook

        Have a Compelling Name for Your Email List or Ezine

        Selling discount designer handbags? Call your list the "Chic Yet Cheap Club." Advertising your day spa? Call your ezine "Ultra-Relax VIP Circle"

        Most people are members of "enough" email lists, discussion groups, and ezines. However, they always seem to want to join more "clubs" and "VIP" groups.

        Give a Bullet List of Benefits

        No matter how good your copy is, the fact remains that surfers scan. By outlining your benefits in a bulleted list, you'll grab wandering eyes - and summarize your case nicely. Here's a sample bulleted list for a local Italian restaurant.

        • Free "Taste of Italy" cookbook, with 25 easy to make recipes
        • Membership to our birthday club. On your special day, you're dinner's on us.
        • VIP coupons (free desserts, entrees, and wine)
        • Exclusive tasting nights. We close our doors
          eBay: An E-book's Best Pal
          Fifteen thousand, four hundred and twenty eight, that is the number of listings that resulted from the search “ebook” on eBay this morning. Wow, talk about a vibrant marketplace, why would people list over 15,000 e-books if they weren’t selling? The answer is they wouldn’t, of course these puppies are selling, and you could be cashing in on this phenomenon. When publishing online it is best to keep a diverse group of outlets pitching your e-book. Just as it is important to keep a diverse portfolio in regards to investing, it’s similarly important to keep your eggs in several baskets. The more ways you offer your e-book the more opportunities one will have t
          ezines. However, they always seem to want to join more "clubs" and "VIP" groups.

          Give a Bullet List of Benefits

          No matter how good your copy is, the fact remains that surfers scan. By outlining your benefits in a bulleted list, you'll grab wandering eyes - and summarize your case nicely. Here's a sample bulleted list for a local Italian restaurant.

          • Free "Taste of Italy" cookbook, with 25 easy to make recipes
          • Membership to our birthday club. On your special day, you're dinner's on us.
          • VIP coupons (free desserts, entrees, and wine)
          • Exclusive tasting nights. We close our doors to the public - and invite you to sample our new menu first.
          Give a Bulleted List of Objection Killers

          Why aren't people signing up to your list? That little nagging voice in their head wondering if you'll spam them, if you'll email them to much, if the emails will be boring. A short list of objection killers can take care of this nicely. Here's an example.

          • You'll hear from us (and only us) once a week. If you get sick of us, you can easily say "no thanks"
          • We keep your email completely private - you'll only hear from us. Our privacy policy can be found here (link).

          Make sure you do include a short version of your privacy policy in your list, with a link to your full privacy policy on a separate page. More and more surfers are looking for privacy policies every day.

          Provide a Sample Email or Two

          If the emails you send out are content filled and well written, by all means show a couple of them off. A lot of ezines are boring, poorly written, or worse, just blatant ads. If you show surfers that your emails are worthwhile, they'll be much more likely to sign up.

          Make Your Ezine Ad Standout

          Many marketers take the time to set up an email list, write the issues, and then bury or hide the sign up box.

          Feature your sign up box as prominently as possible, using bright colors (I'm partial to a yellow background).

          Include a photo in your ad when relevant. Diet ezine? Show a woman satisfied with her fit body. Parenting advice? Happy moms with their kids.

          Experiment with the size and location of your sign up box. Does it work best on the side, above the fold? Or in the middle of an article? Usually bigger is better when it comes to ads - but test unusual shapes (like a square or long rectangle) as well,

          Don't Ask Them to "Join" or "Subscribe"

          You can make your submit button say whatever you want, so why not re-enforce your marketing message with a strong call to action? "Get Your VIP Coupons" or "Download 7 Easy Ways To Look Younger"

          (c) 2003 shelikesmoney.com