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AtricleZine - e-Marketing - Why Talking To Your Customers Makes Perfect Sense
"Waiter, there is a fly in my soup!""I am so sorry sir; let me replace that for you""I am so sorry sir; let me replace that for you and your entr?e will be free of charge""I am so sorry sir, let me replace that for you and have a free bottle of champagne on the house.""I am so sorry sir, let me replace that for you and as a mark of how much we value your custom, your meal will be free tonight"Are any of these responses superio
And because it is one of the cheapest forms of marketing online it does pack a pretty powerful argument for serious consideration
So, what are the most important ingredients to run a successful e-marketing campaign?
Firstly, and the most obvious one of course is to have sections on your web sites where visitors can opt-in to receive your special offer new
This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business. Wrong! I missed quite a few opportunities to toot my horn because of that misconception. Not only did I miss the opportunity, but when it did arise, I looked like an amateur. Here’s what happen on one of those occasions.One day while standing in a bank line waiting to
As most traditional marketing efforts focus on acquiring new customers one of the most overlooked elements for strong online success is communication with new, existing and future customers
And here’s why? - With response rates up to 5 times that of direct marketing, e-Marketing has fast become an integral part of most successful companies marketing strategies
Companies such as IBM, Dell, Apple & Sony all use e-Marketing largely attracted by the fact that they can tap into a global marketplace with a few simple clicks of their respective mice
But where do you start and how do you know what works and what doesn't and what will suit your particular business?
Perhaps it helps at the outset to get a clear understanding of what e-Marketing does mean?
e-Marketing or email marketing is simply an easy vehicle to communicate interactively with your customers and opt-in subscriber database via email
Most successful companies that I help and advise use emails to inform and reward their readership through regular news bulletins and special offers newsletters
You’ve probably heard this a thousand times before that ‘the money is in the list’
The simple truth is that by nurturing your relationships with your existing customer base and opt-in subscriber lists, you will most definitely see both your profits and customer loyalty increase tenfold
Recent studies featured below have highlighted some of the clear disparities between the response rates of the following marketing disciplines:
0.5% - 1% Banner ads
1% - 2% Direct Mail
10% - 15% Opt-in Email
Given the above figures, it does make perfect business sense to adopt e-Marketing into the conventional mix to drive traffic, further increase revenue and profits and encourage brand loyalty
And because it is one of the cheapest forms of marketing online it does pack a pretty powerful argument for serious consideration
So, what are the most important ingredients to run a successful e-marketing campaign?
Firstly, and the most obvious one of course is to have sections on your web sites where visitors can opt-in to receive your special offer news
Product Positioning is very important in the marketing world. Think about a product, let’s say a car. Now try thinking about a clothing brand or a certain food. What came to your mind? The reason those products came to your mind is because of those product’s positioning. For some reason those products stuck with you, and that is because of the marketing strategies behind the products. Why is Product Positioning Important? It is important for long-term suc
Companies such as IBM, Dell, Apple & Sony all use e-Marketing largely attracted by the fact that they can tap into a global marketplace with a few simple clicks of their respective mice
But where do you start and how do you know what works and what doesn't and what will suit your particular business?
Perhaps it helps at the outset to get a clear understanding of what e-Marketing does mean?
e-Marketing or email marketing is simply an easy vehicle to communicate interactively with your customers and opt-in subscriber database via email
Most successful companies that I help and advise use emails to inform and reward their readership through regular news bulletins and special offers newsletters
You’ve probably heard this a thousand times before that ‘the money is in the list’
The simple truth is that by nurturing your relationships with your existing customer base and opt-in subscriber lists, you will most definitely see both your profits and customer loyalty increase tenfold
Recent studies featured below have highlighted some of the clear disparities between the response rates of the following marketing disciplines:
0.5% - 1% Banner ads
1% - 2% Direct Mail
10% - 15% Opt-in Email
Given the above figures, it does make perfect business sense to adopt e-Marketing into the conventional mix to drive traffic, further increase revenue and profits and encourage brand loyalty
And because it is one of the cheapest forms of marketing online it does pack a pretty powerful argument for serious consideration
So, what are the most important ingredients to run a successful e-marketing campaign?
Firstly, and the most obvious one of course is to have sections on your web sites where visitors can opt-in to receive your special offer new
When talking about imprinted promotional items, merchandizing is the main tool. Through merchandizing, companies help reinforce the awareness about the product among the customers. When a customer visits a retail shop, his attention can be caught by an attractive display of a new product/ brand, increasing his awareness of and his interest in the product. The merchandizing activities, which include displays, complement the selling efforts of the company and act
Most successful companies that I help and advise use emails to inform and reward their readership through regular news bulletins and special offers newsletters
You’ve probably heard this a thousand times before that ‘the money is in the list’
The simple truth is that by nurturing your relationships with your existing customer base and opt-in subscriber lists, you will most definitely see both your profits and customer loyalty increase tenfold
Recent studies featured below have highlighted some of the clear disparities between the response rates of the following marketing disciplines:
0.5% - 1% Banner ads
1% - 2% Direct Mail
10% - 15% Opt-in Email
Given the above figures, it does make perfect business sense to adopt e-Marketing into the conventional mix to drive traffic, further increase revenue and profits and encourage brand loyalty
And because it is one of the cheapest forms of marketing online it does pack a pretty powerful argument for serious consideration
So, what are the most important ingredients to run a successful e-marketing campaign?
Firstly, and the most obvious one of course is to have sections on your web sites where visitors can opt-in to receive your special offer new
The current minimum wage in the United States of America is $5.15 per hour and some believe it should be much higher. In fact the city of Chicago wanted to mandate that the employment wages could not go less than $10 per hour and some agreed. Recently the United States Congress and the United States Senate voted on a minimum-wage bill, which they did not pass.Now each side of the aisle is blaming the other side for not allowing the minimum-wage law to
Recent studies featured below have highlighted some of the clear disparities between the response rates of the following marketing disciplines:
0.5% - 1% Banner ads
1% - 2% Direct Mail
10% - 15% Opt-in Email
Given the above figures, it does make perfect business sense to adopt e-Marketing into the conventional mix to drive traffic, further increase revenue and profits and encourage brand loyalty
And because it is one of the cheapest forms of marketing online it does pack a pretty powerful argument for serious consideration
So, what are the most important ingredients to run a successful e-marketing campaign?
Firstly, and the most obvious one of course is to have sections on your web sites where visitors can opt-in to receive your special offer new
What gives when foreign citizens attempt to bad-mouth other countries on international news blogs? Why is it okay for a British Citizen to dictate US Policy? Recently a few foreign citizens have been condemning the United States Military who will not yield to International Terrorism or quit against the insurgents. One of the British Citizens and a pro-US Military man go at it. Listen to this exchange of verbal gun fire;“And tell me oh wise one...who WINS
And because it is one of the cheapest forms of marketing online it does pack a pretty powerful argument for serious consideration
So, what are the most important ingredients to run a successful e-marketing campaign?
Firstly, and the most obvious one of course is to have sections on your web sites where visitors can opt-in to receive your special offer newsletters, new product launch notifications etc;
Before embarking on any campaign the first thing to do however, is to draw up a quick checklist that will serve to focus on what you want to achieve from each campaign and why?
Below are some of the questions that you should be asking:
1. Is there something about you or your company that will benefit your customers to know about?
2. Do you have any special offer products to reward customer loyalty and boost sales?
3. What are you not offering your existing customer base that you could possibly be offering them?
4. What would happen if you doubled your contact/communication with them?
We’re all too aware that the over abundance of spam email has somewhat jaded the online community, so you must ensure that your email offers and newsletters are carefully targeted to suit your existing customer base
And above all keep it relatively short as most people receiving your email communication have limited time to deliberate over the content and consider the products they may want to purchase
The key is to make sure your messages are clear, concise, and serve as a convenience factor for your target audience
Get this right and the rewards for you can be quite simply staggering with unprecedented sales, repeat orders and happy loyal customers
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