to sustaining subscribers so pay particular attention to Link Activity. When evaluating links you need to consider more than just click thru rates. Look at the context in which the link was offered. Placement is important so you’ll want to test positioning within your email as well as design factors that may have advantaged or disadvantaged a particulaEmail marketing can be a powerful tactic to help even very small businesses connect with clients and potential clients. Many emarketing programs provide a range of reports that allow you to analyze distribution and evaluate content results. You can access a minute-by-minute detail of who is reading your emails, how often, which links they click thru on and nearly everything related to that campaign and each individual subscriber. But as with all detailed information, you should avoid analysis paralysis! Look for substance and actionable data. Two reports, Bounced Addresses and Link Activity, are the most important place to start. If you do nothing else with all the reports available to you, you need to spend time with the Royal Family of reports.

The List is Queen
The lifeline of every great permission based emarketing campaign is it's subscriber list. You need valid email addresses; quality always trumps quantity. Go to the Bounced Report and review every listing to correct spelling and data entry errors. Ask customers for updated contact information whenever you meet with them and develop an internal process to get that information to the person handling your emarketing. Update your subscriber list with corrections and new email addresses before delivering each campaign.

Content is King
Interesting articles and entertaining points of interest are critical to sustaining subscribers so pay particular attention to Link Activity. When evaluating links you need to consider more than just click thru rates. Look at the context in which the link was offered. Placement is important so you’ll want to test positioning within your email as well as design factors that may have advantaged or disadvantaged a particular

and nearly everything related to that campaign and each individual subscriber. But as with all detailed information, you should avoid analysis paralysis! Look for substance and actionable data. Two reports, Bounced Addresses and Link Activity, are the most important place to start. If you do nothing else with all the reports available to you, you need to spend time with the Royal Family of reports.

The List is Queen
The lifeline of every great permission based emarketing campaign is it's subscriber list. You need valid email addresses; quality always trumps quantity. Go to the Bounced Report and review every listing to correct spelling and data entry errors. Ask customers for updated contact information whenever you meet with them and develop an internal process to get that information to the person handling your emarketing. Update your subscriber list with corrections and new email addresses before delivering each campaign.

Content is King
Interesting articles and entertaining points of interest are critical to sustaining subscribers so pay particular attention to Link Activity. When evaluating links you need to consider more than just click thru rates. Look at the context in which the link was offered. Placement is important so you’ll want to test positioning within your email as well as design factors that may have advantaged or disadvantaged a particula

ed to spend time with the Royal Family of reports.

The List is Queen
The lifeline of every great permission based emarketing campaign is it's subscriber list. You need valid email addresses; quality always trumps quantity. Go to the Bounced Report and review every listing to correct spelling and data entry errors. Ask customers for updated contact information whenever you meet with them and develop an internal process to get that information to the person handling your emarketing. Update your subscriber list with corrections and new email addresses before delivering each campaign.

Content is King
Interesting articles and entertaining points of interest are critical to sustaining subscribers so pay particular attention to Link Activity. When evaluating links you need to consider more than just click thru rates. Look at the context in which the link was offered. Placement is important so you’ll want to test positioning within your email as well as design factors that may have advantaged or disadvantaged a particula

ated contact information whenever you meet with them and develop an internal process to get that information to the person handling your emarketing. Update your subscriber list with corrections and new email addresses before delivering each campaign.

Content is King
Interesting articles and entertaining points of interest are critical to sustaining subscribers so pay particular attention to Link Activity. When evaluating links you need to consider more than just click thru rates. Look at the context in which the link was offered. Placement is important so you’ll want to test positioning within your email as well as design factors that may have advantaged or disadvantaged a particula

to sustaining subscribers so pay particular attention to Link Activity. When evaluating links you need to consider more than just click thru rates. Look at the context in which the link was offered. Placement is important so you’ll want to test positioning within your email as well as design factors that may have advantaged or disadvantaged a particular link. As you develop campaigns, test the interest level in new content materials by adding links for additional information or supporting websites. If ecommerce is one of your objectives, you can test how the offer is made, graphics used, positioning on the screen along with price and product.

Traffic and metric reports are valuable in helping craft better emarketing messages but the most important feedback tool available are your subscribers. Ask how they like your emails and solicit their suggestions to improve them. Your list may be Queen and your content may be King but the real power lies with the reader!