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AtricleZine - E-book Sales - Will Your Cover Close the Sale?
Label printers are priced according to the type of technology used for printing on different label surfaces. The main technologies used in label printers include inkjet, direct thermal, thermal transfer, and laser. Inkjet and laser label printers are usually priced higher
Are you looking for a top-paying job in the corporate environment? If so perhaps you cannot cut it in a business for your own or you have no entrepreneurial savvy. Many people who lack the skills, talent or wisdom to run their own company will try to get a job in corpora
Believe it or not, people DO judge a book by its cover. If you’ve got no cover, only words describing the book, you’re losing many potential buyers. If you’ve got an e-book cover with the title and a background cover only, you’re losing money.
As with any sales or marketing effort there are three things you need to keep in mind when designing your e-book cover. #1) You identify a desire or fear your prospect has and have come up with a solution (your e-book) People buy based upon emotions, not logic. #2) Next you make your prospect a promise to have him reach his desire or eliminate his fear. You want to have him picture his desires being met. (This is where the e-book cover goes to work.) and, #3) you make him an offer to purchase the solution to his desire or fear.
The e-book cover should make your prospect visualize reaping the benefits contained in the book. The word, the picture, the colors all should be set to intensify the emotion of reaching his desire or calming his fear. They should work together to bring a unique offer that can’t be achieved unless they have your e-book. The E-book cover will then
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Believe it or not, people DO judge a book by its cover. If you’ve got no cover, only words describing the book, you’re losing many potential buyers. If you’ve got an e-book cover with the title and a background cover only, you’re losing money.
As with any sales or marketing effort there are three things you need to keep in mind when designing your e-book cover. #1) You identify a desire or fear your prospect has and have come up with a solution (your e-book) People buy based upon emotions, not logic. #2) Next you make your prospect a promise to have him reach his desire or eliminate his fear. You want to have him picture his desires being met. (This is where the e-book cover goes to work.) and, #3) you make him an offer to purchase the solution to his desire or fear.
The e-book cover should make your prospect visualize reaping the benefits contained in the book. The word, the picture, the colors all should be set to intensify the emotion of reaching his desire or calming his fear. They should work together to bring a unique offer that can’t be achieved unless they have your e-book. The E-book cover will then
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The e-book cover should make your prospect visualize reaping the benefits contained in the book. The word, the picture, the colors all should be set to intensify the emotion of reaching his desire or calming his fear. They should work together to bring a unique offer that can’t be achieved unless they have your e-book. The E-book cover will then
While reading Ben’s Merchant Circle blog entry for July 3rd, I left a comment that I would like to expand on somewhat today. Ben’s blog discussed the importance of small businesses to the community, particularly a pharmacy from his youth. In my comment, I noted that flexib
The e-book cover should make your prospect visualize reaping the benefits contained in the book. The word, the picture, the colors all should be set to intensify the emotion of reaching his desire or calming his fear. They should work together to bring a unique offer that can’t be achieved unless they have your e-book. The E-book cover will then
I have spent many years in purchasing or a production arena which required outsourcing at times. I have outsourced printing, duplicating, and microfilming, as well as outsourcing a Copy Center of a large pharmaceutical firm. I will share my thoughts on how to create a suc
Creating an e-book cover that acts as described above will:
Lend credibility to your product
Help establish trust with your prospects
Increase perceived value
Make your e-book look like a “real” tangible book that people can see and feel
Whenever you look at your e-book cover, ask yourself these questions:
Does it adequately paint the picture of the desire of your prospect?
Does it calm his fear?
Does it fill his need?
Does it intensely attract your attention?
Don’t just settle for minimal returns on your e-book. Applying the concepts discussed here will increase your profits.
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