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AtricleZine - Why Blogs Matter for Your Nonprofit
I love cheesecake.My wife makes the fluffiest, creamiest, most delectable cheesecake I have ever tasted, slightly browned at the edges, delicious light yellow, dripping with cherries or blueberries. There is no store-bought cheesecake that can hold a candle to it.Yet companies like "The Cheesecake Factory" or "Junior's Cheesecakes" make literal fortunes selling cheesecakes at $50.00 apiece not including the shipping! Those store-bought or Internet bought cheesecakes are good, but my wife can makes them so much bett
Green Media Toolshed, which builds and strengthens the communications infrastructure for the environmental movement, publishes a blog on the latest and greatest resources.
http://greenmediatoolshed.blogs.com/gmt/network_advocacy/
These are just a few of the ways in which blogging can make a difference for your nonprofit. There are many more out there which I'll highlight in future issues of Getting Attention.
But don't wait for me. Get online and start reviewing the blogs mentioned above and others even closer to your organization's needs. This process will help jump start your blog s
When you open a dollar store you are responsible for making sure that every employee receives appropriate performance feedback. For many who open a dollar store this will become the first time that they have supervised. For many this will be the first time that they will be required to handle performance management as well. For most this will be the first time that performance management became critical to the success of their business.There are several keys to handling performance management. When done properly, these key
A quick reminder – a blog is a website that takes the form of an online journal, updated frequently with running commentary on one or many topics.
Why blogs matter
There are few who will discount blogs' role as a key component of online culture. If anything, blogs are quickly becoming popular with established users of the Internet, according to a late 2004 study on blogs by the Pew Internet & American Life Project.
Pew conducted two telephone surveys of nearly 2,000 Internet users, and found that 32 million Americans, or 27 percent of Internet users, say they read blogs -- a 58 percent jump from the prior year (with a huge growth in readers 30-49 years old). More than 8 million Internet users have created a blog or web-based diary. Twelve percent of Internet users have posted comments or other material on a blog.
Nonetheless, the blogging concept is still evolving among the majority of Americans. Sixty-two percent of online Americans do not know what a blog is, according to the Pew study.
Other results found by the Pew organization indicate the blogging community is still far from average, even among Internet users. Blog creators are more likely (82 percent) to have been online for six years or more and have broadband (70 percent) at home.
This study, paired with a prior Pew report indicating 59 percent of Americans access the Internet as of 2002, begs the question: What, if any, impact do blogs have on how the public gets their news and information?
The answer, not surprisingly, appears to be mixed. But what's clear is that blogging (writing and reading), like Internet usage, is growing at a phenomenal rate. Even if your nonprofit isn't blogging, organizations that are competing for the same donors, members, volunteers and participants are likely to be doing so. As a result, it's a venue you can't ignore any longer.
When to launch your nonprofit blog
Okay, so blogging is a growing phenomenon and definitely something you have to keep your eye on. But when does it make sense for your nonprofit to take the plunge? Here are just a few motivations and models:
- Your CEO or subject expert has a distinctive point of view and/or news to share on a very regular basis.
Teagle Foundation CEO Bob Connor, an expert in liberal (arts) education, blogs to share his thinking and responses to news in the field. Take a look at:
- Your organization wants to disseminate news to, and facilitate conversation among, key audiences (it helps if they have an interest or experience in common).
Coro, a leadership development program, launched a blog to enable its 11,000 alumni and friends to share observations, analysis, and opinions regarding public affairs.
- Pulling together news and perspectives on a particular subject area is your nonprofit's specialty, and you want to get the info out quickly and broadly.
Green Media Toolshed, which builds and strengthens the communications infrastructure for the environmental movement, publishes a blog on the latest and greatest resources.
These are just a few of the ways in which blogging can make a difference for your nonprofit. There are many more out there which I'll highlight in future issues of Getting Attention.
But don't wait for me. Get online and start reviewing the blogs mentioned above and others even closer to your organization's needs. This process will help jump start your blog s
The best online affiliate program in the world is useless if you do not have method for promoting it.Imagine then the power of a free promotion method for your best online affiliate program. It would literally mean that there would be no limit to the kind of money that you would be capable of earning from your best online affiliate program.The best, most powerful and effective way of promoting any online affiliate program is with the use of free articles carrying your affiliate link in the resource box or even the bo
Nonetheless, the blogging concept is still evolving among the majority of Americans. Sixty-two percent of online Americans do not know what a blog is, according to the Pew study.
Other results found by the Pew organization indicate the blogging community is still far from average, even among Internet users. Blog creators are more likely (82 percent) to have been online for six years or more and have broadband (70 percent) at home.
This study, paired with a prior Pew report indicating 59 percent of Americans access the Internet as of 2002, begs the question: What, if any, impact do blogs have on how the public gets their news and information?
The answer, not surprisingly, appears to be mixed. But what's clear is that blogging (writing and reading), like Internet usage, is growing at a phenomenal rate. Even if your nonprofit isn't blogging, organizations that are competing for the same donors, members, volunteers and participants are likely to be doing so. As a result, it's a venue you can't ignore any longer.
When to launch your nonprofit blog
Okay, so blogging is a growing phenomenon and definitely something you have to keep your eye on. But when does it make sense for your nonprofit to take the plunge? Here are just a few motivations and models:
- Your CEO or subject expert has a distinctive point of view and/or news to share on a very regular basis.
Teagle Foundation CEO Bob Connor, an expert in liberal (arts) education, blogs to share his thinking and responses to news in the field. Take a look at:
- Your organization wants to disseminate news to, and facilitate conversation among, key audiences (it helps if they have an interest or experience in common).
Coro, a leadership development program, launched a blog to enable its 11,000 alumni and friends to share observations, analysis, and opinions regarding public affairs.
- Pulling together news and perspectives on a particular subject area is your nonprofit's specialty, and you want to get the info out quickly and broadly.
Green Media Toolshed, which builds and strengthens the communications infrastructure for the environmental movement, publishes a blog on the latest and greatest resources.
These are just a few of the ways in which blogging can make a difference for your nonprofit. There are many more out there which I'll highlight in future issues of Getting Attention.
But don't wait for me. Get online and start reviewing the blogs mentioned above and others even closer to your organization's needs. This process will help jump start your blog s
I remember the first time I opened the fridge to get a drink of water and accidentally grabbed the wrong pitcher...Glug...glug...glug...Ahhh! Lemonade! My cheeks tingled from the surprising tart flavor as I gulped down an unexpected swig of Country Time.Woooo-weee! That woke me up at 6 in the morning!When it comes to conversation, giving flavored answers to fruitless questions works the same way. Think about your responses to ritual questions like “How are you?” “What’s up?” “How’s business?”
The answer, not surprisingly, appears to be mixed. But what's clear is that blogging (writing and reading), like Internet usage, is growing at a phenomenal rate. Even if your nonprofit isn't blogging, organizations that are competing for the same donors, members, volunteers and participants are likely to be doing so. As a result, it's a venue you can't ignore any longer.
When to launch your nonprofit blog
Okay, so blogging is a growing phenomenon and definitely something you have to keep your eye on. But when does it make sense for your nonprofit to take the plunge? Here are just a few motivations and models:
- Your CEO or subject expert has a distinctive point of view and/or news to share on a very regular basis.
Teagle Foundation CEO Bob Connor, an expert in liberal (arts) education, blogs to share his thinking and responses to news in the field. Take a look at:
- Your organization wants to disseminate news to, and facilitate conversation among, key audiences (it helps if they have an interest or experience in common).
Coro, a leadership development program, launched a blog to enable its 11,000 alumni and friends to share observations, analysis, and opinions regarding public affairs.
- Pulling together news and perspectives on a particular subject area is your nonprofit's specialty, and you want to get the info out quickly and broadly.
Green Media Toolshed, which builds and strengthens the communications infrastructure for the environmental movement, publishes a blog on the latest and greatest resources.
These are just a few of the ways in which blogging can make a difference for your nonprofit. There are many more out there which I'll highlight in future issues of Getting Attention.
But don't wait for me. Get online and start reviewing the blogs mentioned above and others even closer to your organization's needs. This process will help jump start your blog s
Some self-proclaimed marketing gurus say that each person in the United States of America is exposed to over 3,000 varying and different messages every day. And if you are driving around the city each sign is competing for your eye-ball.While you read the newspaper each add also competes for your brains visual imagery capacity. Indeed these stats seem appropriate and realistic, yet your mind often does not allow even a slice of its attention to what you consider junk.So, when marketing folks talk about over kill in t
Teagle Foundation CEO Bob Connor, an expert in liberal (arts) education, blogs to share his thinking and responses to news in the field. Take a look at:
http://www.teaglefoundation.org/president/liblog.aspx
Coro, a leadership development program, launched a blog to enable its 11,000 alumni and friends to share observations, analysis, and opinions regarding public affairs.
Green Media Toolshed, which builds and strengthens the communications infrastructure for the environmental movement, publishes a blog on the latest and greatest resources.
These are just a few of the ways in which blogging can make a difference for your nonprofit. There are many more out there which I'll highlight in future issues of Getting Attention.
But don't wait for me. Get online and start reviewing the blogs mentioned above and others even closer to your organization's needs. This process will help jump start your blog s
Key Indicator, as referred to in this article, applies to both KPI: Key Performance Indicators and KSI: Key Strategic IndicatorsKey Indicators allow you to track the health, growth and performance of your business. By looking at what values are important, then tracking and measuring them over time, you can determine exactly where you are in your progress towards your business development goals.Most business owners believe they have a ‘good feel’ for the way their business is running. This is probably true but it is n
Green Media Toolshed, which builds and strengthens the communications infrastructure for the environmental movement, publishes a blog on the latest and greatest resources.
http://greenmediatoolshed.blogs.com/gmt/network_advocacy/
These are just a few of the ways in which blogging can make a difference for your nonprofit. There are many more out there which I'll highlight in future issues of Getting Attention.
But don't wait for me. Get online and start reviewing the blogs mentioned above and others even closer to your organization's needs. This process will help jump start your blog strategy and give you some concrete examples to show colleagues who may be less familiar with blogs.
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BB link (for phorums):
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