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AtricleZine - Blogging, Negativity and Incivility
EBay Selling, How to Avoid Online Fraud g to disagree and engaging in constructive dialogue are fast becoming a lost art forms in Western culture.SpoofingSpoofing is a new online fraud scam. Viewers receive emails that look very official, seemingly from ebay, paypal, etc. with requests to update your password or credit card information. Never... Ever...Ever send personal information via email!If you are in doubt, log onto the email sender's website to see if there are any notes or messages regarding the email you received. I have been dealing with the internet for years, and this one almost got past me!Credit Card ScamsCriminals will often steal credit cards and use them to purchase products at ebay or other estores. They will then have the merchandise mailed to a post office box. After the products are picked up, the post office box is closed and another box will be rented in a different location. It is important that you only send products to the confirmed address listed with paypal.com. A confirmed address is the address that the credit card is issued to, and it is easy to verify this with either the credit card company or paypal.Important - Ebay Fraud ProtectionMany people don't know ebay will reimburse buyers up to $200.00 (less $25.00 to cover processing costs) in cases of non-shipment or significant misrepresentation of items purchased on ebay.Payment OptionsPaypal is a fantastic payment service. Ebay purchased this company in 2002. There is zero fraud risk if you follow their basic procedures. You can send and receive payments in seconds.www.bidpay.com also provides a great service. This is a division of Western Union. I accept bidpay only for international purchases. You receive an email confirmation and a check in 3-5 days; only then do you ship your product.Before submitting credit card numbers over the internet, ensure that you are using a secure server. The beginning of the web address in your browser window should be "https://" and not "http://" For secure server pages, you should also see a "lock" icon at the bottom of the browser.COD stands for Cash on Delivery. When folks are "unconscious" of “how they are” and “who they are”, when folks are unable or unwilling to engage in self-reflection, their tendency is to associate and behave with a herd mentality — witness the vitriol, the high-pitch ever-escalating level of disrespect, sarcasm (in the guise of "humor"), mocking, bullying, that is taking the place on blogs. Much of the negative and disrespectful exchanges in blogs has to do with how one relates to another human being. Life is relationship — the manner in which one chooses to, consciously or unconsciously, relate to, "meet", "see" and accept another person. What’s happening in the bloggosphere is a manifestation of a blogger’s internal conflict that manifests as a failure to relate to another individual in an acceptin Using Auto Responders and Squeeze Pages Social scientists, socioeconomists, and social psychologists are increasingly pointing to the fact that the social mood in the United States, and across the world’s culture and civilization is turning bad and that overall social mood is going to get a lot worse before improving. Research graphs and diagrams, such as the Elliot Wave Principle, underscore the finding that there is a natural ebb and flow of social mood (positive vs. negative) and that darker times, socially and politically, lie ahead of us, creating increased tension and negativity. Nowhere is this negative mood more evident than in the bloggosphere where incivility, disrespect, meanness, bullying, and demeaning behavior rule the day, and the posts. What is it that accounts for this negativity among bloggers and what can be done to perhaps soothe and diminish their high degree of vitriol, rancor, meanness, incivility and disrespect?Squeeze PagesUsually when potential business associated meet they shake hands, exchange business cards and discuss their businesses. On the internet, however, it is very different. Potential customers can view your website and all your contact information without even meeting you. This is where you may want to use a squeeze page.When someone views your squeeze page it prompts them to leave their contact information behind. If this is not done you may end up losing a lot of profitable business relationships because you do not know the prospects name or know how to contact them. In order to develop that one on one relationship with a prospect a squeeze page is a great solution.In order to get people to leave their information, so you can get to know them, you should offer something of interest. A free e-book is a good choice to offer as a gift for leaving their contact details. People want to know that they are getting something in return for leaving their names and email addresses.There should not be any out going links on your squeeze page. If you do have any, they should be in smaller print at the bottom of the page. Entering contact information should be the only thing a prospect can do on your squeeze page. Putting banners, pay per clicks or pop ups on the page should be avoided. Provide enough information to peek the interest of the prospect and offer a free e-book download.Auto RespondersMost auto responder services come with an option to design an opt in form so that makes it a lot easier to make one. Make the submit button compelling enough to get the customer to act. You can change it when designing the form.In order to create your opt in form for your auto responder follow the directions or video tutorials provided by your auto responder service. After you have created the form add it to your website so that you can begin building a list. Some people may prefer to sign up using email. In that case have an option for them to send a blank email to a certain email address. As the saying goes, the power is in the list, so h I've followed the negativity of blog discussions mainly from the perspective of being curious about the nature of the interactions where the behaviors are as interesting, if not more so, than the content. There’s no question passion drives many a blogger’s interactions. Unfortunately, passion is often used as an “excuse” (it’s never a “reason”) to treat another blogger disrespectfully or in an uncivil manner. Curiously enough, research also points to increases in the number of heart attacks, cancer incidents, obesity rates, diabetes, suicides, spousal abuse incidents, etc. What’s the connection? Whether it’s an increase in incivility or in life-threatening illness and disease, these statistics do not mean that I have to engage in anti-social or self-destructive behavior. One can choose what behaviors support one to live a healthy lifestyle and which don't. The same reasoning is true for whether one chooses to be civil or uncivil, respectful or disrespectful, hurtful and harmful or compassionate and understanding in my relationships and interactions, on blogs, that is, in how one chooses to show up in the world. Shakespeare said, "An event is neither good nor bad, only thinking makes it so." So, why is one’s "thinking" so negative? What belief systems, mental models of the world and people in the world, assumptions, misconceptions, misperceptions does one have hard-wired into their brain that bring one to reactivity, to negativity in the face of just, well, “words”? So, with respect to how I show up in the bloggosphere, the bottom line is the degree to which I am "conscious" — whether I am consciously aware of “how I am” and “who I am” while blogging, and relating to others in a blog community, or am I “unconscious”, being reactive, with no conscious thought of how I am behaving. In our current culture in the U.S. where most folks are obsessed with ego needs for control, recognition and security, it's no wonder that most folks' thoughts are "killing thoughts" as opposed to "healing thoughts." The mantra underlying most of our interactions and interrelationships is: “It’s all about me! Out of my way!” Moreover, in a culture where many folks gain their sense of identity ("who I am") from a direct association with their "knowledge and information" (the database in their brain), it's no surprise that much of the incivility and reactivity on blogs comes from the perspective that: "When you disagree with my information, well, you disagree with me", and because such disagreement is just too much of a hit to many folks' egos, they react (fight, as opposed to flee or freeze). Agreeing to disagree and engaging in constructive dialogue are fast becoming a lost art forms in Western culture. When folks are "unconscious" of “how they are” and “who they are”, when folks are unable or unwilling to engage in self-reflection, their tendency is to associate and behave with a herd mentality — witness the vitriol, the high-pitch ever-escalating level of disrespect, sarcasm (in the guise of "humor"), mocking, bullying, that is taking the place on blogs. Much of the negative and disrespectful exchanges in blogs has to do with how one relates to another human being. Life is relationship — the manner in which one chooses to, consciously or unconsciously, relate to, "meet", "see" and accept another person. What’s happening in the bloggosphere is a manifestation of a blogger’s internal conflict that manifests as a failure to relate to another individual in an accepting How to Measure Trends? d disrespect?“In life, as in chess, forethought wins.” —Charles BuxtonWouldn’t it be great to predict your future? To know exactly what your customers and suppliers think and want? When you check trends in your industry will this help you to put the chess pieces in the right position on the board to win the game? This article will focus on how to deal with trends to sharpen your business focus.We like to know what can be expected in order to plan and act in an appropriate and effective way. When we ask ourselves what the benefits are of following trends, our replies include: to increase success and revenue, to create a positive and modern image, to control the future, to better serve our customers.An interesting question would be: “what happens if we don’t?”. The opposite of the above can be assumed. In fact it can be summarised as the fear of missed opportunities or of losing control and who wants that? Part of this anxiety finds its roots in our explosive information society. The access to multiple sources and perspectives drives us crazy at times. Try to capture existing trends and you will find that where one trend stops another has been born. How do we know when a trend is of value to our company and clients?My suggestion is two fold. First focus on macro developments as a tool to frame trends and second look within to make a decision.Start with the broader picture to put trends into perspective. At the moment we discern general and clear global movements such as: the importance and integration of personal and environmental wellness, the demand for transparency and integrity, the longing for authenticity and clarity. These macro developments produce industry trends for instance: the marketing of products and services such as wellness themes in traveling, events and luxury goods. The popularity of branding our business refers to the development of presenting a clear and consistent image, to stand out from the rest.Stay aware of the counter trends. While some organisations focus on one service or product only, other companies offer a one-stop-s I've followed the negativity of blog discussions mainly from the perspective of being curious about the nature of the interactions where the behaviors are as interesting, if not more so, than the content. There’s no question passion drives many a blogger’s interactions. Unfortunately, passion is often used as an “excuse” (it’s never a “reason”) to treat another blogger disrespectfully or in an uncivil manner. Curiously enough, research also points to increases in the number of heart attacks, cancer incidents, obesity rates, diabetes, suicides, spousal abuse incidents, etc. What’s the connection? Whether it’s an increase in incivility or in life-threatening illness and disease, these statistics do not mean that I have to engage in anti-social or self-destructive behavior. One can choose what behaviors support one to live a healthy lifestyle and which don't. The same reasoning is true for whether one chooses to be civil or uncivil, respectful or disrespectful, hurtful and harmful or compassionate and understanding in my relationships and interactions, on blogs, that is, in how one chooses to show up in the world. Shakespeare said, "An event is neither good nor bad, only thinking makes it so." So, why is one’s "thinking" so negative? What belief systems, mental models of the world and people in the world, assumptions, misconceptions, misperceptions does one have hard-wired into their brain that bring one to reactivity, to negativity in the face of just, well, “words”? So, with respect to how I show up in the bloggosphere, the bottom line is the degree to which I am "conscious" — whether I am consciously aware of “how I am” and “who I am” while blogging, and relating to others in a blog community, or am I “unconscious”, being reactive, with no conscious thought of how I am behaving. In our current culture in the U.S. where most folks are obsessed with ego needs for control, recognition and security, it's no wonder that most folks' thoughts are "killing thoughts" as opposed to "healing thoughts." The mantra underlying most of our interactions and interrelationships is: “It’s all about me! Out of my way!” Moreover, in a culture where many folks gain their sense of identity ("who I am") from a direct association with their "knowledge and information" (the database in their brain), it's no surprise that much of the incivility and reactivity on blogs comes from the perspective that: "When you disagree with my information, well, you disagree with me", and because such disagreement is just too much of a hit to many folks' egos, they react (fight, as opposed to flee or freeze). Agreeing to disagree and engaging in constructive dialogue are fast becoming a lost art forms in Western culture. When folks are "unconscious" of “how they are” and “who they are”, when folks are unable or unwilling to engage in self-reflection, their tendency is to associate and behave with a herd mentality — witness the vitriol, the high-pitch ever-escalating level of disrespect, sarcasm (in the guise of "humor"), mocking, bullying, that is taking the place on blogs. Much of the negative and disrespectful exchanges in blogs has to do with how one relates to another human being. Life is relationship — the manner in which one chooses to, consciously or unconsciously, relate to, "meet", "see" and accept another person. What’s happening in the bloggosphere is a manifestation of a blogger’s internal conflict that manifests as a failure to relate to another individual in an acceptin Ebay Selling Mistakes - Failure to Accept Paypal and which don't. The same reasoning is true for whether one chooses to be civil or uncivil, respectful or disrespectful, hurtful and harmful or compassionate and understanding in my relationships and interactions, on blogs, that is, in how one chooses to show up in the world.Selling on Ebay has never been easier. With the few clicks of a mouse, nearly anyone can get started selling online. Some people start with something to sell. Others search out garage sales for merchandise. Whatever the case, one key to making money by selling on Ebay is to accept Paypal as a payment method.In some circles, Paypal has a bit of a bad name. Truth be told, that reputation is outdated. My guess is that if you're relatively knew to the Internet game, it's more likely that you’re unfamiliar with Paypal and less likely that you actually have a grudge against Paypal. Back in the day (before Paypal was acquired by Ebay), there were plenty of kinks in the system. Those are gone now and Paypal is highly reliable.What's most important to you, as an Ebay seller, is that you make Paypal available as a payment option on all of your auctions. Some sellers fail to do so and it’s a huge mistake. If you do not allow Paypal, you are cutting off at least 80% of your potential bids.Savvy Ebay buyers are used to using Paypal. They find Paypal as a payment option on nearly all of the auctions they participate in. If they look at your auction and don’t see Paypal as a payment option, it may arouse suspicion about your auction.Accepting Paypal is just one tool that sophisticated Ebay sellers use to maximize their profits. Seek out other resources to help you make the most money from your auctions. With a few more tips, you can be well on your way to making a full-time income on Ebay. Shakespeare said, "An event is neither good nor bad, only thinking makes it so." So, why is one’s "thinking" so negative? What belief systems, mental models of the world and people in the world, assumptions, misconceptions, misperceptions does one have hard-wired into their brain that bring one to reactivity, to negativity in the face of just, well, “words”? So, with respect to how I show up in the bloggosphere, the bottom line is the degree to which I am "conscious" — whether I am consciously aware of “how I am” and “who I am” while blogging, and relating to others in a blog community, or am I “unconscious”, being reactive, with no conscious thought of how I am behaving. In our current culture in the U.S. where most folks are obsessed with ego needs for control, recognition and security, it's no wonder that most folks' thoughts are "killing thoughts" as opposed to "healing thoughts." The mantra underlying most of our interactions and interrelationships is: “It’s all about me! Out of my way!” Moreover, in a culture where many folks gain their sense of identity ("who I am") from a direct association with their "knowledge and information" (the database in their brain), it's no surprise that much of the incivility and reactivity on blogs comes from the perspective that: "When you disagree with my information, well, you disagree with me", and because such disagreement is just too much of a hit to many folks' egos, they react (fight, as opposed to flee or freeze). Agreeing to disagree and engaging in constructive dialogue are fast becoming a lost art forms in Western culture. When folks are "unconscious" of “how they are” and “who they are”, when folks are unable or unwilling to engage in self-reflection, their tendency is to associate and behave with a herd mentality — witness the vitriol, the high-pitch ever-escalating level of disrespect, sarcasm (in the guise of "humor"), mocking, bullying, that is taking the place on blogs. Much of the negative and disrespectful exchanges in blogs has to do with how one relates to another human being. Life is relationship — the manner in which one chooses to, consciously or unconsciously, relate to, "meet", "see" and accept another person. What’s happening in the bloggosphere is a manifestation of a blogger’s internal conflict that manifests as a failure to relate to another individual in an acceptin Allocating Funds For Marketing nscious”, being reactive, with no conscious thought of how I am behaving.Importance of MarketingIt has become essential for any business in the competitive atmosphere today to devise a sound marketing strategy. In the absence of an effective marketing plan, survival of any business is very difficult. That is why to successfully run a business; you need to learn the art of allocating funds for marketing wisely so that you can make a balance between the requirements of the marketing department and your income. You need to allocate the funds in such a way that the person responsible for marketing can manage promotional costs, advertising costs, and all other costs that are related to marketing activities smoothly.Requirements Vary with the Different CompaniesAllocating funds for marketing requires that you keep in the mind the cost of the particular media you wish to use, the cost of gathering important relevant information, and also the cost of monitoring any changes in the market trends. You should never underestimate the importance of marketing while allocating funds for marketing. Understand very clearly that if planned properly, the amount of money spent on marketing efforts never goes in vain. Instead, the generation of income increases more than the money spent. However, the percentage of the revenue a company should allocate for marketing may vary according to the position of the company. This percentage may be as high as 25% to 50% in case of startup companies. On the contrary, established companies do not require allocation of this magnitude for marketing. Allocating 5 to 15% of the net revenue is sufficient for these companies.Different ApproachesThere are several different approaches adopted by the different companies for allocating funds for marketing. If you are in an industry where it is easy to foretell the market patterns, then allocating funds as a fixed percentage of revenue is the best method. By adopting this method, you do not indulge in any kind of advertising war that can adversely affect your profitability. However, you need to rethink applying this strategy when your sales start falling. Thi In our current culture in the U.S. where most folks are obsessed with ego needs for control, recognition and security, it's no wonder that most folks' thoughts are "killing thoughts" as opposed to "healing thoughts." The mantra underlying most of our interactions and interrelationships is: “It’s all about me! Out of my way!” Moreover, in a culture where many folks gain their sense of identity ("who I am") from a direct association with their "knowledge and information" (the database in their brain), it's no surprise that much of the incivility and reactivity on blogs comes from the perspective that: "When you disagree with my information, well, you disagree with me", and because such disagreement is just too much of a hit to many folks' egos, they react (fight, as opposed to flee or freeze). Agreeing to disagree and engaging in constructive dialogue are fast becoming a lost art forms in Western culture. When folks are "unconscious" of “how they are” and “who they are”, when folks are unable or unwilling to engage in self-reflection, their tendency is to associate and behave with a herd mentality — witness the vitriol, the high-pitch ever-escalating level of disrespect, sarcasm (in the guise of "humor"), mocking, bullying, that is taking the place on blogs. Much of the negative and disrespectful exchanges in blogs has to do with how one relates to another human being. Life is relationship — the manner in which one chooses to, consciously or unconsciously, relate to, "meet", "see" and accept another person. What’s happening in the bloggosphere is a manifestation of a blogger’s internal conflict that manifests as a failure to relate to another individual in an acceptin Focus - The Missing Marketing Ingredient g to disagree and engaging in constructive dialogue are fast becoming a lost art forms in Western culture.I think one of the biggest challenges facing companies at just about any timeframe of its corporate life is focus. The focus I am referring to relates to a number of areas within the company. First is the notion of culture. Does your company have more of a sales-driven culture, (which represents a majority of companies)? Or is your company an engineering driven culture? Or is it a marketing-driven culture? In my experience, a small percentage of companies are based on a marketing-driven culture, more than half are sales-driven, and for technology, they are generally engineering-driven. Not being a marketing-driven company is big challenge to maintaining consistent focus.What I mean by marketing-driven is looking from the ground up at everything you are doing as a marketing opportunity. So, for example, looking at your sales strategy. Is your sales guy running the show? This is very common. The sales guys come in and they want the sale, no matter the cost. And that cost is what I call a "seat-of-the- pants" approach where there is a frenetic environment and the sales guy turns on a dime depending on his customer. And features and benefits of the products are sometimes even adjusted for that one customer. That is a lack of focus.What most companies are not doing is starting from scratch, looking at the market opportunity, looking at the market need, looking at what pain their product is going to solve in the marketplace. (That’s actually a key issue: "product myopia" - benefits versus features… this will be covered in a future post).In an engineering-driven culture, it’s kind of a "if you build it, they will come" type of approach. They focus on "that little knob over there can create this really cool GUI which really is, like, cool". Versus creating a product that is actually going to meet the needs of the customer. Sometimes in an engineering-driven environment, the product marketing person will meet with customers and will clearly see the opportunities for product improvement… that the engineers will resist to their death.What is needed is a differ When folks are "unconscious" of “how they are” and “who they are”, when folks are unable or unwilling to engage in self-reflection, their tendency is to associate and behave with a herd mentality — witness the vitriol, the high-pitch ever-escalating level of disrespect, sarcasm (in the guise of "humor"), mocking, bullying, that is taking the place on blogs. Much of the negative and disrespectful exchanges in blogs has to do with how one relates to another human being. Life is relationship — the manner in which one chooses to, consciously or unconsciously, relate to, "meet", "see" and accept another person. What’s happening in the bloggosphere is a manifestation of a blogger’s internal conflict that manifests as a failure to relate to another individual in an accepting, compassionate, respectful manner that transcends simple "exchange of knowledge and information." So, while the research is what it is, that does not mean one cannot consciously choose how one wants to be in relationship, is dialogue, in conversation when blogging. So, how does one become more conscious of one’s blogging behaviors? How does one become conscious of what’s driving one’s negative blogging behavior? By consciously considering what’s underneath one’s need to be uncivil, mean, disrespectful, and demeaning. There are two underlying drivers for much of the negative interactions on blogs. These two drivers are characterized as: (1) "It's not about the information or content”, and (2) "It's all about the information or content." 1. It's not about the content From this perspective, what is occurring is the need for an individual blogger to resort to a verbally abusive and bullying approach in an effort to make a "connection" with another person. For other bloggers, the need is to first engage, and then disengage, then engage and disengage, as in a "love-hate" relationship, in order to stay in the game. In the arena of psychodynamics or ego psychology, this both of these behaviors are referred to as "negative merging." In some relationships, the only way two people can "merge" or have any semblance of “connectivity” (e.g., mental, emotional,, psychological, social, etc.) is by fighting or arguing. Without the fighting or arguing, there would be no connectivity, no relating. Thus, the need to bully, argue, demean, find fault, nit-pick, etc., supports a blogger top feel engaged and “merged.” It gives the blogger a sense of “belonging”, being psychologically and emotionally connected. It really has nothing to do with the "information" being discussed or exchanged. Rather, the negative and uncivil behavior is about connecting and needing to feel "seen" and "heard", in other words, to feel that the blogger is actually “somebody” as opposed to being a “nobody.” Unless the blogger feels they are somebody, they feel they have no sense of value or worth. The only downside is that playing out of this need to be “seen” comes from a deeper place of anger, fear and negativity. In “negatively merged” relationships, real and true, mature, heartfelt acceptance, approval, and satisfaction are lacking. So, the only way the two or more bloggers can experience any “false” connection at all is from this place of negative engagement, often it's in the form of poking, being disrespectful, being uncivil, nit-picking, finding fault, etc. . In “negative-merged” relationships, such back-and-forth behavior, and childish emotional acting out, becomes the sole source of contact between bloggers. The bottom line is that in negative-merged relationships, negative contact is better than no contact at all. So content aside, two or more such bloggers are no different than a couple who, lacking any real heartfelt, mature, adult-level connectivity, resort to arguing and fighting over how to stack the dishes in the dishwasher, fold the laundry, or vacuum the car, or slice the turkey. At the end of the day, for negatively merged bloggers, it's never really about the "content". It's about the need to be "seen" and connect when there's no true feeling of connectedness. Until and unless a “negative-merged” inclined blogger expands their awareness and explores what's really "underneath" their need to be negative, uncivil and disrespectful, (i.e., by consciously exploring their limiting s
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