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AtricleZine - Why You Need to, and How to Shorten Your Web Links
I should have thought of that!” “How did he come up with that approach!”That was my reaction when Gary May gave a brief overview of how he took a small sales force and created sales growth that makes a fighter jet with the afterburners on seem slow.So they take a $20,000 to $100,000 purchase and sell far more than their competitors, do it in one sales call with higher margins while closing in the 80% range!Now this is a fairly mundane yet expensive and required product such as your com
This brings me to another reason why you need to shorten your URL. When you shorten a URL, you not only shorten it to a more user friendly version, but you change it so it doesn't look like an obvious affiliate link. Here's an exampl
Many companies may find that, due to changing circumstances, they'll need to move office at some point; and, as any business owner might imagine, this can be a trying task. That's because the process of moving requires a company to tend to their business' internal transitions while effectively keeping up with customer and client needs. However, there are various means of support which can cater specifically to moving businesses - whether the move is for reasons of expansion, downsizing or simply the desire
URLs, or Universal Resource Locators come in various lengths ranging from quite short to ridiculously long. The longer they get, the greater the chance that an error will be made in using them. For example, long links are more difficult to type into the address field of your browser and the chances of a typo increases the longer they get. Take a look at this example:
(I've removed the http:// parts in this article to comply with Ezinearticles publishing requirements about active links in documents)
personalweb.about.com/gi/dynamic/offsite.htm?zi=1/XJ/Ya&sdn=personalweb&cdn=compute&tm=74&gps=65_8_1276_596&f=20&tt=14&bt=0&bts=0&zu=http%3A//www.geocities.com/hectik00/
This link falls into the ridiculously long URL category. If you had to manually enter it into your browser, either you wouldn't bother or you'd have a high risk of getting it wrong and creating a dreaded "Error 404 - Address not found" error.
One of the problems that occurs with long URLs is truncation ie, the URL breaks to create a line end in the document it's in eg, an email message. When users click on it, it won't work because parts of the URL are separated. This is very annoying and is a sure way to put clients off.
If you are an Internet marketer selling something online, sometimes your URL makes it obvious that clicking on the link will take clients to an affiliate site from which you receive a commission on any purchases they make. For some reason, better speculated upon by psychologists than me, many people actively change the affiliate link to deny you your commission on purchases they make. Others change your affiliate link to theirs to rob you of your commission. While better affiliate management programs can avert this, many can't.
An alternative method is for buyers to join the affiliate program and then make the purchase using their own affiliate link. Again, well managed affiliate programs don't allow this, but not all are well managed and sometimes people can get away with it robbing you of your hard won commission.
This brings me to another reason why you need to shorten your URL. When you shorten a URL, you not only shorten it to a more user friendly version, but you change it so it doesn't look like an obvious affiliate link. Here's an exampl
First, here's something that is fast becoming the most fundamental aspects of marketing to get right, especially if you want to build a truly sustainable high quality organisation (of any size) in the modern age:Ensure the ethics and philosophy of your organisation are good and sound. This might seem a bit tangential to marketing and business, and rather difficult to measure, nevertheless...Price is no longer the king, if it ever was. Value no longer rules, if ever it did. Quality of service a
(I've removed the http:// parts in this article to comply with Ezinearticles publishing requirements about active links in documents)
personalweb.about.com/gi/dynamic/offsite.htm?zi=1/XJ/Ya&sdn=personalweb&cdn=compute&tm=74&gps=65_8_1276_596&f=20&tt=14&bt=0&bts=0&zu=http%3A//www.geocities.com/hectik00/
This link falls into the ridiculously long URL category. If you had to manually enter it into your browser, either you wouldn't bother or you'd have a high risk of getting it wrong and creating a dreaded "Error 404 - Address not found" error.
One of the problems that occurs with long URLs is truncation ie, the URL breaks to create a line end in the document it's in eg, an email message. When users click on it, it won't work because parts of the URL are separated. This is very annoying and is a sure way to put clients off.
If you are an Internet marketer selling something online, sometimes your URL makes it obvious that clicking on the link will take clients to an affiliate site from which you receive a commission on any purchases they make. For some reason, better speculated upon by psychologists than me, many people actively change the affiliate link to deny you your commission on purchases they make. Others change your affiliate link to theirs to rob you of your commission. While better affiliate management programs can avert this, many can't.
An alternative method is for buyers to join the affiliate program and then make the purchase using their own affiliate link. Again, well managed affiliate programs don't allow this, but not all are well managed and sometimes people can get away with it robbing you of your hard won commission.
This brings me to another reason why you need to shorten your URL. When you shorten a URL, you not only shorten it to a more user friendly version, but you change it so it doesn't look like an obvious affiliate link. Here's an exampl
Have you ever been working on your computer either at work or home? At the same time you are checking email, talking on the phone, and responding to a fax? Have you ever been talking on the phone, watching television, and eating supper at the same time? How many times do you switch from task to task during the day? How about during the year? Are you getting the results that you want from that task? Is multitasking hurting you? Or is multitasking helping you?We get flooded everyday through
One of the problems that occurs with long URLs is truncation ie, the URL breaks to create a line end in the document it's in eg, an email message. When users click on it, it won't work because parts of the URL are separated. This is very annoying and is a sure way to put clients off.
If you are an Internet marketer selling something online, sometimes your URL makes it obvious that clicking on the link will take clients to an affiliate site from which you receive a commission on any purchases they make. For some reason, better speculated upon by psychologists than me, many people actively change the affiliate link to deny you your commission on purchases they make. Others change your affiliate link to theirs to rob you of your commission. While better affiliate management programs can avert this, many can't.
An alternative method is for buyers to join the affiliate program and then make the purchase using their own affiliate link. Again, well managed affiliate programs don't allow this, but not all are well managed and sometimes people can get away with it robbing you of your hard won commission.
This brings me to another reason why you need to shorten your URL. When you shorten a URL, you not only shorten it to a more user friendly version, but you change it so it doesn't look like an obvious affiliate link. Here's an exampl
It is easier to make additional money from your current clients than it is to go out and find new ones! See 21 simple ways in this three part article series.PART ONE:1. Insert a brochure for another product in the first product package your customer buys from you.For digital products, this can be done by:* Adding a "special Offer" to the thank you page* Add a 2nd Offer to the download page* Add an affiliate product to your ezine thank you page* Add a JV partn
An alternative method is for buyers to join the affiliate program and then make the purchase using their own affiliate link. Again, well managed affiliate programs don't allow this, but not all are well managed and sometimes people can get away with it robbing you of your hard won commission.
This brings me to another reason why you need to shorten your URL. When you shorten a URL, you not only shorten it to a more user friendly version, but you change it so it doesn't look like an obvious affiliate link. Here's an exampl
Don’t you get a little weary listening to all the experts trumpeting, then droning on-and-on that ‘it’s all about relationships.' It troubles me since no one has taken time to analyze what it takes in developing quality long-term relationships. It’s important because all of us count on our referral network in one way or another as a lead source. And as we know, getting a referral is the surest way to a new customer.Ask yourself, has anyone bothered helping you understand what it takes to build and
This brings me to another reason why you need to shorten your URL. When you shorten a URL, you not only shorten it to a more user friendly version, but you change it so it doesn't look like an obvious affiliate link. Here's an example of an affiliate link before and after (http://www removed again):
cbmall.com/?storefront=somename
Note that the base URL is obvious as is the affiliate name "somename". Users can either go direct to the base URL or change the "somename" portion of the affiliate link. But we can change this link using one of several free programs readily available on the web (see link in my signature box). What you do with these programs is enter your original link, click a button and up pops a neater alternative like this:
fly2.ws/64t6tMi
When users click on the alternative link, it acts exactly like the original taking them to the site of interest. They can neither see the base URL or the affiliate parts of the URL immediately, although as they load the page, the site URL will usually appear providing another opportunity to change URLs. Hopefully, by this time they are busy reading the text on the page rather than thinking of ways to screw you out of your commission.
Conclusion
There are various methods you can use to change your URL or "cloak" it, some highly technical requiring a sound knowledge of programming or at least the money to get someone who does know programming to do it for you. If you want a quick, simple and reasonably effective method to provide at least a modicum of protection, then the URL substitution method is a good place to start.
Copyright 2007 Robin Henry | Published April 2007
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Related Articles:
Perceptions: How is Your Business Identity Perceived?
Developing Your Successor-The Mentoring Process
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