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AtricleZine - Understanding Email Netiquette
Direct Mail – Not What it Used to BeThe number of businesses using direct mail marketing now compared to how many used this medium 10 to 15 years ago is staggeringly higher. More and more marketers understand its effectiveness and are on the bandwagon - especially Mortgage Brokers.Years back the novelty of receiving an advertisement in your mailbox was such that any direct mail pieces were not only looked at but mulled over. Not so anymore. The term ‘junk mail’ was coined sometime since then and I’m sure you’ve thrown out your fair share of unread pieces enough to understand why. So, what can you do about it as a marketer? How can you ensure you get the biggest bang for your direct mail dollar? Now more than ever, you have to understand how to put together a direct mail piece. More than ever you have to really target your mailing to go to a specific market. And more than ever you need to be patient and learn how to campaign – because that is the key to success. Don’t get me wrong… dir ine brief and relevant. Without a subject line, your email will probably be seen as yet another junk email and be deleted unread by the intended recipient. More commonly, it may not even reach the recipient at all. Many ISPs filter suspicious looking emails and delete them without delivery. A blank subject line to an email filter is like waving a red rag in front of a bull.
- Never send emails to people you do not k
Six Sigma Theory ofSix Sigma is a management methodology for accuracy in manufacturing, etc. to make sure things are done right the first time and with that comes increases of economies of scale-fewer returns, etc. Such processes are especially important in Military, Health Care, manufacturing, transportation and computer industries.When every thing is right with fewer returns, less time is spent fixing your mistakes, thus higher profits. Some of this could be classified as Micro-management of little details which goes against the theories of Fly by the seat of your pants, entrepreneurs, yet when working on lower margins in low cost high volume matured industry sectors, if you cannot do it the Six Sigma way, you will be passed and put out of business by someone who is.So I would say to those in any industry that the devil is in the details and Six Sigma is worth a read. You should start with Jack Welch's Biography and then go pick up a Six Sigma management book, In life, it is the moral responsibility for the elder to teach the younger, or for the experienced to teach the inexperienced. In internet life, the same moral responsibility applies in regards to correct use of email.
One large difference is that, in internet life, it is very often the younger who are the experienced. The current waves of growth in internet usage, the new users, are largely from the older generations.
Accordingly, it becomes the responsibility of the experienced users to educate and train newer users in the correct usage of email. One simple way of imparting this education to lesser experienced internet users is to politely refer them to this article, either on the page you are currently reading or at http://BestPrac.Org/articles/netiquette.htm
The internet life carries it's own versions of courtesy, privacy and security issues that all users need to know. Hence a new word has entered the vocabulary - Netiquette. (Internet etiquette.)
For example:
- In internet and email culture, ALL CAPITALS IS AKIN TO SHOUTING and is universally seen as rude and impolite.
- New email users often forget to include a brief "Subject" line on their emails, or do not understand the importance of it. Ordinary postal service "snail-mail" does not ordinarily require a heading about the contents of the letter on the outside of the envelope - though most posted periodicals and many commercial accounts nowadays do identify the contents or level of importance on the outside of the envelope. Email, however, operates very differently from snail-mail. Never omit a subject line, and keep your subject line brief and relevant. Without a subject line, your email will probably be seen as yet another junk email and be deleted unread by the intended recipient. More commonly, it may not even reach the recipient at all. Many ISPs filter suspicious looking emails and delete them without delivery. A blank subject line to an email filter is like waving a red rag in front of a bull.
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