Those days are over, my friends. There are more and more people in your field; your target customers and clients are more and more inundated with marketing messages. They have heard it from seven other people before you, and they just do not have the bandwidth to listen anymore. The bar has just been raised for my self-employed clients; and for you.

In 2007, a new kind of power is necessary. Focus, inspiration, and mastery are going to be the keys to your success; now more than ever. You need to be THE BEST at what you do, to capitalize on your strengths so that everything is easier, and to FOCUS on the simplest actions that will have the greatest impact on your results.

If you are having trouble with any of these, you may have a Fatal Power Drain at work behind the scenes. Take a little look over your business. Are any of these tendencies draining your power?

1. Conforming. If other people are saying the same things you are saying, using the same marketing techniques and strategies you are using, or offering the same products or services you are offering, YOU ARE INVISIBLE. Do something new.
2. Chickening Out. If you make great plans but then falter when it is time to pick up the phone, send the email, or approach the well-connected person; you cannot be successful. You need to find your own source of boldness and courage. Dive in.
3. Perfectionism. If you spend all of your
   Send 'em to the White Pages
   Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary.The trick is to get people to remember your name when they look in the book. That's advertising's job. If you stress what's in it for them they will remember who you are when they go looking. Many times they go looking
   se days are over, my friends. There are more and more people in your field; your target customers and clients are more and more inundated with marketing messages. They have heard it from seven other people before you, and they just do not have the bandwidth to listen anymore. The bar has just been raised for my self-employed clients; and for you.

   In 2007, a new kind of power is necessary. Focus, inspiration, and mastery are going to be the keys to your success; now more than ever. You need to be THE BEST at what you do, to capitalize on your strengths so that everything is easier, and to FOCUS on the simplest actions that will have the greatest impact on your results.

   If you are having trouble with any of these, you may have a Fatal Power Drain at work behind the scenes. Take a little look over your business. Are any of these tendencies draining your power?

   1. Conforming. If other people are saying the same things you are saying, using the same marketing techniques and strategies you are using, or offering the same products or services you are offering, YOU ARE INVISIBLE. Do something new.
   2. Chickening Out. If you make great plans but then falter when it is time to pick up the phone, send the email, or approach the well-connected person; you cannot be successful. You need to find your own source of boldness and courage. Dive in.
   3. Perfectionism. If you spend all of your
      Measuring Training Programs: Cost Vs Benefit
      For decades companies have been struggling with the real costs, benefits and return-on-investment of training costs. With increasing online learning opportunities, organizations are finding their focus shifting from providing costly onsite training programs to the use of new tools and technology now available. Companies need to understand and apply the business analytics in order to fully appreci
      a new kind of power is necessary. Focus, inspiration, and mastery are going to be the keys to your success; now more than ever. You need to be THE BEST at what you do, to capitalize on your strengths so that everything is easier, and to FOCUS on the simplest actions that will have the greatest impact on your results.

      If you are having trouble with any of these, you may have a Fatal Power Drain at work behind the scenes. Take a little look over your business. Are any of these tendencies draining your power?

      1. Conforming. If other people are saying the same things you are saying, using the same marketing techniques and strategies you are using, or offering the same products or services you are offering, YOU ARE INVISIBLE. Do something new.
      2. Chickening Out. If you make great plans but then falter when it is time to pick up the phone, send the email, or approach the well-connected person; you cannot be successful. You need to find your own source of boldness and courage. Dive in.
      3. Perfectionism. If you spend all of your
         Unemployment Blues: Maintaining Emotional Balance
         When we are under stress, we start to experience wide swings in mood. In a new relationship, for example, we are ecstatic when the telephone rings, depressed and tearful when we don’t hear anything for two or three days. When we are ill, we are elated when tests come back negative, fearful and exhausted when a problem is identified. Working under a demanding tyrant, we are upbeat with any hint of pra
         hese, you may have a Fatal Power Drain at work behind the scenes. Take a little look over your business. Are any of these tendencies draining your power?
         1. Conforming. If other people are saying the same things you are saying, using the same marketing techniques and strategies you are using, or offering the same products or services you are offering, YOU ARE INVISIBLE. Do something new.
         2. Chickening Out. If you make great plans but then falter when it is time to pick up the phone, send the email, or approach the well-connected person; you cannot be successful. You need to find your own source of boldness and courage. Dive in.
         3. Perfectionism. If you spend all of your
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            Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial succe
            offering, YOU ARE INVISIBLE. Do something new.
         4. Chickening Out. If you make great plans but then falter when it is time to pick up the phone, send the email, or approach the well-connected person; you cannot be successful. You need to find your own source of boldness and courage. Dive in.
         5. Perfectionism. If you spend all of your time and energy planning things out on paper, making spreadsheets, and perfecting your copy; everyone else in your industry will be so far out ahead that you will never catch up. Take action!
         6. Assuming. You cannot possible guess what your customers are thinking, alone in your own head. You cannot assume that a marketing strategy will work for you. You cannot foresee which business name, tagline, or title will resonate with your people. Do not assume. FIND OUT. Do the research.
         7. Forcing Things. If anything you are doing is really hard - if you are having to force yourself to do it or force a strategy to work - you are doing something wrong. There is an easier way that people will respond to much more readily! Find it.
         8. Bogging Down. You cannot possible move your business forward while you are constantly reacting, tying up loose ends, and putting out fires. If you can't get ahead of things in your business because there are so many crises, then you need to work SMARTER, not harder. Focus!
         Any of these six patterns will east your business alive and make your success an uphill battle. If you find any of these drains lurking, plug them up immediately so that your business can move forward under its own power.