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AtricleZine - What Does Your Penny-Pinching Friend Have To Do With Self Storage Marketing?
Webinar is the buzz in the industry to attract prospects. One of the successful campaigns in online marketing is webinar. Introduced to educate clients more about the company and products are now a strong tool to attract new prospects and we find many online information providers cashing on promoting webinars. Just imagine, you visiting a technology website, find a link talking about interactive in
You need more information to help you decide if this is something that you are willing to invest time and money into.
This brings us to the 3rd step of cracking the self-storage marketing code, which is: Educate/Decide.
In the past articles you’ve received from us, we’ve discussed getting the prospects attention and engaging them into t
Recent developments in the business world have suddenly produced huge unprecedented advantages for small business. The World Wide Web for instance has opened up the commercial market place in unprecedented ways for small business.For the first time, there is a level playing field where small business can compete alongside big business and even win.In other words the rules have changed
They invite you to dinner to discuss something “very important”. You have no clue what this “very important” subject is, but they’ve peaked your curiosity and accept their invitation. You have other things to do but are dying to know what’s so darn important that they’re willing to buy you dinner. After all, this friend is the biggest penny-pincher you know, they never buy you anything, let alone dinner!
They pick you up from the office and take you to the nicest restaurant in town. You think to yourself: “Wow, this must be really important if they’re taking me here!”…
After a brief wait in the lounge, you are seated at the dinner table with your friend and you place your drink order.
You just can’t take it any longer, you break the tension with a question: “So, what is this very important thing you need to discuss with me?”
They reply with, “Oh, nothing, it’s not a big deal”
They continue, “I just need you to call this phone number or stop in at this address and give them your credit card number”
“What on earth are you talking about, have you lost your mind?” you exclaim.
“Oh, it’s nothing major, just call or stop in, everything will be okay”…
I’ll end this simulated conversation here for the sake of brevity. But think for a moment. What would you do? Would you stop in or call with your credit card info?
Of course not!
You need more information to help you decide if this is something that you are willing to invest time and money into.
This brings us to the 3rd step of cracking the self-storage marketing code, which is: Educate/Decide.
In the past articles you’ve received from us, we’ve discussed getting the prospects attention and engaging them into th
In today’s online world, if we do not show up in the search engines when some one searches for our name, then we don’t exist.There are many strategies we can use to ensure that we are “virtually visible” and one of the most effective and low cost strategies for building your personal brand online is the authoring of your own business blog.But what if you do not have a business blog yo
They pick you up from the office and take you to the nicest restaurant in town. You think to yourself: “Wow, this must be really important if they’re taking me here!”…
After a brief wait in the lounge, you are seated at the dinner table with your friend and you place your drink order.
You just can’t take it any longer, you break the tension with a question: “So, what is this very important thing you need to discuss with me?”
They reply with, “Oh, nothing, it’s not a big deal”
They continue, “I just need you to call this phone number or stop in at this address and give them your credit card number”
“What on earth are you talking about, have you lost your mind?” you exclaim.
“Oh, it’s nothing major, just call or stop in, everything will be okay”…
I’ll end this simulated conversation here for the sake of brevity. But think for a moment. What would you do? Would you stop in or call with your credit card info?
Of course not!
You need more information to help you decide if this is something that you are willing to invest time and money into.
This brings us to the 3rd step of cracking the self-storage marketing code, which is: Educate/Decide.
In the past articles you’ve received from us, we’ve discussed getting the prospects attention and engaging them into t
Are you ready to start your residential cleaning service? Once you've purchased the supplies and equipment, obtained the necessary insurance, and hired your crew you will be looking for clients. Your cleaning customers will have questions for you - everything from the training you give your employees to your rates to what they should do with their pets when you come to clean. Following are quest
You just can’t take it any longer, you break the tension with a question: “So, what is this very important thing you need to discuss with me?”
They reply with, “Oh, nothing, it’s not a big deal”
They continue, “I just need you to call this phone number or stop in at this address and give them your credit card number”
“What on earth are you talking about, have you lost your mind?” you exclaim.
“Oh, it’s nothing major, just call or stop in, everything will be okay”…
I’ll end this simulated conversation here for the sake of brevity. But think for a moment. What would you do? Would you stop in or call with your credit card info?
Of course not!
You need more information to help you decide if this is something that you are willing to invest time and money into.
This brings us to the 3rd step of cracking the self-storage marketing code, which is: Educate/Decide.
In the past articles you’ve received from us, we’ve discussed getting the prospects attention and engaging them into t
Nursing conferences are intended to address the interests and concerns of nurses across specialty areas and levels of practice and provide attendees with an opportunity to learn more about challenging and practical issues in ethics. Like most other conferences, there will be concurrent sessions addressing research, education and practice issues in nursing ethics. Nursing conferences are hosted by m
“What on earth are you talking about, have you lost your mind?” you exclaim.
“Oh, it’s nothing major, just call or stop in, everything will be okay”…
I’ll end this simulated conversation here for the sake of brevity. But think for a moment. What would you do? Would you stop in or call with your credit card info?
Of course not!
You need more information to help you decide if this is something that you are willing to invest time and money into.
This brings us to the 3rd step of cracking the self-storage marketing code, which is: Educate/Decide.
In the past articles you’ve received from us, we’ve discussed getting the prospects attention and engaging them into t
The recent increase in media interest in personal identity theft has provided a reminder that company identity theft at Companies House is still a major problem for UK limited companies. These companies are being encouraged to proactively take action to deal with company filing fraud at Companies House. There are over two million company records held by Companies House which currently reports that
You need more information to help you decide if this is something that you are willing to invest time and money into.
This brings us to the 3rd step of cracking the self-storage marketing code, which is: Educate/Decide.
In the past articles you’ve received from us, we’ve discussed getting the prospects attention and engaging them into the advertisement by peaking their interest.
Now, you need to deliver the goods. Help them make a decision to take profit generating action in your favor. You might call this the “body copy” or “main text” of a print piece or the majority of any advertisement.
Call it what you will, but it is absolutely critical that you give the recipient of your advertisement a good reason to accept your offer or to do business with you.
This copy should differentiate you from one or more of your 3 forms of competition, provide emotional triggers to the recipient’s hot buttons and work with the major human motives.
But, when it comes to self-storage marketing, you absolutely must communicate why they should choose you over the facility down the street. Your reasons better not be the canned fluff that everybody else uses…
You know what I mean, stuff like: Secure Access, On-Site Managers, 24 Hour Surveillance, We Match Any Competitors Prices, Blah, Blah, Blah…
Everybody says that stuff, be bold, be different and by all means, don’t copy everybody else.
In our next message, we’ll discuss the 4th and final step to cracking the marketing code. This is a step that many are afraid to take, but is so brutally critical to your self storage marketing success that ignoring it will cost you an untold amount of cash…
Copyright 2006 Derek Naylor
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