AtricleZine - The Five Phases of Selling - Part 3

Let's first talk about how most companies and sales and marketing organizations screw this up. A politically incorrect but nevertheless truthful analysis of what's going on out there.

1) Most sales people spend 90% of their time in the first and second phase, wasting their valuable time and your resources. The first and second phases should be automated as much as possible. Phase One and Phase Two can run on autopilot, in almost any business. This frees the sales person to spend his or her time selling instead of chasing non-buying prospects. Powerful Presentations -- The Six Ps
In today’s fast paced world, being able to present our messages powerfully is not just an asset, but has become a necessity. Whether we are presenting one-on-one or to a large group, we will be successful if we make use of what I term as the Six Necessary Ps.The first “P” stands for Passion. If we are not passionate about our topic, our ideas, and/or our products, our presentation will lack enthusiasm and sincerity. No one loses credibility more quickly than the presenter/speaker who appears to be giving a canned speech that doesn’t come from the heart.The second “P” stands for Preparation. Some presenters pride themselves on “winging it” which quickly becomes obvious to the audience. I am not advising memorization of on these five phases.

Let's first talk about how most companies and sales and marketing organizations screw this up. A politically incorrect but nevertheless truthful analysis of what's going on out there.

1) Most sales people spend 90% of their time in the first and second phase, wasting their valuable time and your resources. The first and second phases should be automated as much as possible. Phase One and Phase Two can run on autopilot, in almost any business. This frees the sales person to spend his or her time selling instead of chasing non-buying prospects. The #1 Best Business to Get Into if You Want to Get Rich
Baffled by the bewildering array of money making opportunities they find in their inboxes and mailboxes, hear from others and on the radio, read in books, ebooks, magazines and newspapers, and see on the Internet and television, I receive questions almost everyday from good, honest, hard working people who are sincerely looking to do better financially...Questions like...Can you really make money in real estate? How about stocks... should I start trading stocks? Should I buy a franchise? Should I get involved in sales? Should I open a business with a physical location? Should I start an online business? What about these multi-level or network marketing deals... can you really make any money in them? What about this business opportuevertheless truthful analysis of what's going on out there.

1) Most sales people spend 90% of their time in the first and second phase, wasting their valuable time and your resources. The first and second phases should be automated as much as possible. Phase One and Phase Two can run on autopilot, in almost any business. This frees the sales person to spend his or her time selling instead of chasing non-buying prospects. Five Tips to Industrial-Strength Customer Service
The most valuable thing that you give to your customers isn’t a product. It’s the service they get when they call or visit your place of business. You could have the most valuable product in the world, but if you don’t have customer service to match, you’ve got nothing.American Steel Buildings of Tulsa, Okla., has been setting customer service records for years, and this year reported first-quarter records for moving self-storage steel. We credit our ability to set records to our ability to help customers. Here are a few tips we’ve picked up on the way.1) Who you hire is just as important as who you target.When you’re hiring employees, it’s all too easy to find somebody who will just meet the bare minimum requirementsting their valuable time and your resources. The first and second phases should be automated as much as possible. Phase One and Phase Two can run on autopilot, in almost any business. This frees the sales person to spend his or her time selling instead of chasing non-buying prospects. Your Unique Point of View
I had a chance to go to one of those big positive thinking rallies recently. I am one of those positive personal growth people that really enjoy that kind of thing. Throughout the day, I heard presentation after presentation from some of the best professional speakers in the business; General Tommy Franks, Mayor Rudy Guiliani, legendary Comedian Jerry Lewis and my hero, Zig Ziglar. They presented and spoke amazingly well. They were original.A couple of the other speakers (I will not name them) also did a fair job, but what I could not get past was that I had heard some of the jokes they told and some of the illustrations they used – THAT DAY! I paid $80 to see some of the world’s best speakers and most of what I saw was fantastic. I got mo can run on autopilot, in almost any business. This frees the sales person to spend his or her time selling instead of chasing non-buying prospects. And unless you're selling something really expensive and extremely complicated, phase three can often run on autopilot, too. Now you can go 100 mph. Phase three and especially phase four are where most people would start to differentiate marketing from sales. However, I want to make a large distinction between marketing and advertising.

Advertising is something you can do if you are IBM, Coca Cola, or Nike. Advertising helps build and maintain brand awareness. However, you must understand that this type of advertising is very expensive. For a small to medium s

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