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    How Not To Burn Your Fingers In A Network Or Multi Level Marketing Program
    Mlm-ers who are working impossible mlm programs are like smokers, though they know the inherent danger in smoking, quitting is difficult. Like pools baiters they keep looking forward to the big money, while investing time and money all the time.Having said that, the success or otherwise of any MLM or Network Marketing program depends on those promoting it, and the amount of honest work and commitment put in by the multitude of down lines, honestly supported by their sponsors, to attain the promised success .So take a good look at the man or woman pitching you with fabulous residual income and see how the program has robbed off on him or her. Ask them to tell you, better, show you the prove of how long they been in the program and how much they have made so far. Do not rely on what he hopes to make in six months – Forget the matrix story, it could just be a scam bait.Since the 1930s when this overly misunderstood and misapplied system of business reared its head, millionaires have been made and countless persons have also had their fingers burnt beyond repair.KNOWLEDGE IS POWERThe problem of mlm failure revolves around lack of knowledge of the business. Anyone going into any business, be it mlm/network marketing or whatever, should first evaluate and understand the risks and expected benefits, the proclivity of achieving success etc. before setting up shop or joining any program. There are genuine and counterfeit mlm companies known as pyramid schemes.But what I find is that most people, hungry for money, go into any mlm just for the money without the knowledge a
    hieve targets given to them. This would not end there, in fact it would have a Ripple Effect and spread in the whole Company to reinforce the efforts taken by various departments to produce much enhanced outputs and would synergize the activities independently undertaken by various individuals to teams to departments to the organization as a whole.

    Domino Effect: Openness, Healthy Competition, Achieving Goals, Bringing About Change is Easier

    This results in Openness, creating and maintaining a Healthy Competition and a Positive Approach and Attitude in the Culture facilitating achievements of goals.

    One benefit is a plausible solution of a problem which is glaring in the faces of today’s management is how to bring about change in Company’s functioning, way of working, performance evaluation procedures, introduction of Technological advancements vis-?-vis today’s changing corporate environment and competitors competitive advantage.

    Change Management By adopting this model, the employee himself becomes Agent of Change and facilitates adoption of various changes being brought about in the Company by advocating the new concepts since he has his intent connected to it. Manager is to maintain the overall direction and empower the employee to Implement the Change rather than enforcing it on the latter. When implemented through the employees at the grass root level, in whatever magnitude it is applicable, the fears related to change tend to diminish since he / she feels to have a relative Control over the situation and is not forced to do it even at time against his will.

    Retarding Factors: Vested interests, Human Filters, Insecurity Due to Lack of Competence, Other Fears

    The factors which inhibit this kind of development are personal interests, Blocking the Flow of Information (Vertical as well as Horizontal) and lastly, Insecurities in supervisors due to Lack of Competence.

    Another important factor which needs to be checked in the adoption of such a system is that it should not encourage development of egoism on personal as well as team level since it tends to create walls which would retard overall efficiency and synergy of the organization.

    Interventions Required for Sustained Controlled Development

    In such a model, management has to Maintain Direction and tak

    Cross-Selling – It's About Connecting with Customers
    What do TiVo®, XM Radio®, and the Do-Not-Call List have in common? They represent the collective voice of the prospective saying, “leave me alone; do not annoy me with commercials and other direct solicitations for products and services.”According to research we conducted in our white paper entitled, Effectively Using Cross-Selling and Up-Selling to Increase Revenue AND Customer Service :• Over 70% of Personal Video Recorder (PVR) users skip through television commercials (and Yankee Group estimates that fully half of US households will have this technology in four years! (1))• Satellite radio has eight million customers and expected to double to over 19 million subscribers by 2007. (2)• Over 100 million people have signed up for the Do-Not-Call list, with severe penalties to companies violating the law (in December, 2005, DIRECTV was slapped with a $5.3 MILLION penalty for Do Not Call violations).• Return rates for the types of outbound marketing and advertising efforts listed above have fallen below 3%. (3)Consumers are clear in their directive to us: stop the bombardment of irrelevant, ill-timed advertising.It’s not that consumers have stopped consuming. On the contrary, they are buying; for example, consumers spent over $20 trillion dollars on household goods and services in 2003, four times what they spent in 1960 according to The Worldwatch Institute. (4)As a result of the lackluster results of outbound marketing and the increasingly limited reach of traditional advertising, more and more companies are looking to optimize opportunities in inbound custome
    In The Name of Allah, The Most Beneficent, The Most Merciful

    Controlled Development & Optimum Efficiency Model of Subliminal Management

    “Inna mul aamal-o-binnayat” (“Sayings of Hazrat Muhammad PBUH)

    “Surely your deeds purely depend on your Intent”

    Introduction

    There are many aspects which have been discussed over the past few decades feverishly by management gurus in an effort to understand the dynamics of the factors which underpin human psyche in relation to development. These factors in turn enable a manager to have an insight for motivating a worker in the required direction for achieving the needed level of output. I may appear to be a bit fundamentalist to the reader since I have started the article with a Hadith but it is the most important factor for development in any given direction: Intent!

    Intent

    Intent could be defined as the principal state of mind in response to a given state of affairs whereby the crucial decision is taken whether to be in unison or discord with it.

    Intent Commitment Optimum Level of Performance

    This concept is coupled i.e., Development & Efficiency.

    Others might disagree and consider other factors such as motivational factors, work environment, level of education / background, Training & Development etc. as more important than intent. However, from my standpoint, Intent which in turn gives rise to Commitment, both combined are the most overpowering Core Drivers for achieving Optimum Efficiency levels.

    It could also be noticed in our daily lives as if you wake up a child from his/her sleep and tell him/her that you want to play his favorite game he would willingly do that and night not even care about his sleep. Same is the case with the situation at work. If you can connect to the intent of the personnel working in an organization, they might even ignore some genuine problems.

    The relationship between Core Drivers and Optimum Efficiency is explained in the diagram on the next page. Optimum Efficiency Flow Diagram (as I have e-mailed this earlier, no diagrams are getting copied)

    Desired Performance

    Supporting Factors

    Primary Motivational Factors

    Core Drivers

    Flow diagram shows the relationship between the Core Drivers (Intent & Commitment) and Optimum Level of Efficiency.

    Now the question remains how to inculcate and cultivate Intent and Commitment in the working environment even if it is established that these are the central factors around which performance revolves.

    Identify Aptitude

    A very important factor which cannot be overemphasized in harnessing intent is evaluating the aptitude of the candidate at the very outset. Assigning the area of work closest to the interest of the candidate would enable him/her the most in channeling his/her INTENT for doing that job with all what he has i.e., if the candidate is to be given a place in the field of Marketing, it has to be very carefully ascertained where he is having the strongest inclination to i.e., Brand Management, Trade Marketing etc.

    Measure Results

    Low Performer High Performer

    Commitment

    On the other hand, as generally the case, how to channel Intent in an ongoing established system of already placed employees in an organization. Coming back to the Diagram shown on page 1 above, the relationship between Core Drivers and Primary Motivational Factors could be explained as follows:

    Intent + Commitment Empowerment + Self Accountability (Delegation of Authority) (Exercise Values)

    Delegation of Authority and exercising Self Accountability (top to bottom) could be considered vital tools if used with a clear vision of achieving Intent and Commitment in the desired direction. It is a Two-Prong Strategy.

    High Performer

    Two-Prong Strategy

    Under Performer

    High Performer

    In the first instance, if the worker is already a high performer; Empowering such an individual would be the best primary motivator for him/her since it would enable him to deliver his best as he would be having the required level of authority and resources which would also instill a sense of responsibility resulting in Self-Accountability, at a more improved stage, if made solely responsible for a set of functions.

    Under Performer In the second instance, if the performer is not willing, the mere sense of sole responsibility of ultimate outcome would coerce the worker to achieve the targets. In this case, Accountability would play the part of a Passive Motivator.

    It needs to be highlighted here that increased resultant efficiency in response to the above is the litmus test that Intent has been initiated if not brought on into action with full thrust.

    Subliminal Management

    A manger’s job in this scenario is to introduce and actively exercise Values. By exercising Values rather than implementing it externally through the system, a manager would be introducing the concept of Subliminal Management Technique which is passive yet a much stronger tool than imposing external controls.

    VALUES could be a Company’s Code of Conduct, Generally accepted norms at work place etc.

    Since Intention is an internal force it needs Controls which are also intrinsic in nature. By exercising values, a manager is required to send clear, coherent signals to the minds of the employees of that strong and well structured almost tangible system prevailing and flowing throughout the organization which is to be followed by all. Such somewhat docile controls will support in channeling Intention per'se. Values could be categorized into two groups. Firstly, generally accepted moral values in a given society, and, secondly, organization’s code of conduct.

    For example, it is practiced by various consumer goods producing companies to convey a stronger message through a rather unconventional mode to influence the target market. As certain companies in cigarettes retailing do since advertising of tobacco related goods have been banned in various countries, to reach their target audience through somewhat hidden messages i.e., generally known colors linked to that particular brand at areas which is perceived to meet the demographics of their target market, specific signs or conveying it in some other indirect way which would not be consciously registered by the audience but will be retained in the subconscious. The consumer may not readily recognize the connection between the product and the message but the mind is believed to register it in a way that it results in a favorable change in the subsequent buying patterns of the targeted consumer.

    Though it is not considered ethical in most of the countries since it tends to deceive the potential buyer, however, if carefully exercised to practice positive values, it could be used as a potentially strong tool to convey a very strong message for establishing values which are needed to work as Controls in the system. Controls introduced in such a way in the system are much more efficient and inherent than the ones introduced by conventionally used methods.

    Secondly, in Value Based System (VBS) negative impacts of external controls could be avoided such as paranoia, depression, fears. Furthermore, controls or changes introduced in the system and running the system itself in this manner would tend to reduce the disparity between senior officials and the workers and would bring them closer and thereby making the system stronger.

    Furthermore, it would give rise to an Integrated Value Based Culture. Every corporate entity has a code of conduct. By practicing that set of values on daily basis, employees not only get connected to the Vision/Mission of the organization by virtue of values being a component of the vision but also develop a universal management system within the company which will give a boost to the culture itself. The values will be commonly shared by the whole organization which would strengthen it in all of its operations in a 360 degree manner.

    Vision is generally not retained by the work force in the organization in daily operations but treated as some sacred document to make an impression on the outsiders. Whereas by exercising this system, it becomes a force which is driving and accountable to at the same time.

    Functional Territory

    Empowerment and Accountability would take the development one level higher of defining Functional Territory in the system which is coherent with the phenomenon of Distribution of Labor in nature. Once given a certain sphere of work, he / she would use all resources available and devise more efficient systems to achieve targets rather strive to go beyond.

    Ownership of Work / Ownership of Company Functional Territory would in turn indoctrinate ownership of work creating a strong bondage with the Company itself at a later stage which is again a very strong motivator and carries the performer to the level of advocacy without him being aware of the fact.

    Optimum Efficiency Level

    Once this system is fully adopted and ownership of work prevails as the norm in the organizational culture, it would completely turnaround the efficiency levels. As explained earlier, this will give rise to functional teams which would put in all possible efforts to achieve targets given to them. This would not end there, in fact it would have a Ripple Effect and spread in the whole Company to reinforce the efforts taken by various departments to produce much enhanced outputs and would synergize the activities independently undertaken by various individuals to teams to departments to the organization as a whole.

    Domino Effect: Openness, Healthy Competition, Achieving Goals, Bringing About Change is Easier

    This results in Openness, creating and maintaining a Healthy Competition and a Positive Approach and Attitude in the Culture facilitating achievements of goals.

    One benefit is a plausible solution of a problem which is glaring in the faces of today’s management is how to bring about change in Company’s functioning, way of working, performance evaluation procedures, introduction of Technological advancements vis-?-vis today’s changing corporate environment and competitors competitive advantage.

    Change Management By adopting this model, the employee himself becomes Agent of Change and facilitates adoption of various changes being brought about in the Company by advocating the new concepts since he has his intent connected to it. Manager is to maintain the overall direction and empower the employee to Implement the Change rather than enforcing it on the latter. When implemented through the employees at the grass root level, in whatever magnitude it is applicable, the fears related to change tend to diminish since he / she feels to have a relative Control over the situation and is not forced to do it even at time against his will.

    Retarding Factors: Vested interests, Human Filters, Insecurity Due to Lack of Competence, Other Fears

    The factors which inhibit this kind of development are personal interests, Blocking the Flow of Information (Vertical as well as Horizontal) and lastly, Insecurities in supervisors due to Lack of Competence.

    Another important factor which needs to be checked in the adoption of such a system is that it should not encourage development of egoism on personal as well as team level since it tends to create walls which would retard overall efficiency and synergy of the organization.

    Interventions Required for Sustained Controlled Development

    In such a model, management has to Maintain Direction and take

    What About Doing Nothing?
    “Change is the only constant”. We have had it drummed into us so much that we find it very strange to leave things as they are. But just think about the benefits to your organisation of changing nothing:* Your attention will not be diverted from the daily need to meet customers’ needs* You will not create anxiety amongst your people that they are about to be “restructured”* You will save the cost of the project resources needed to make those changes happen.So why are you hell-bent on throwing it all up in the air and changing everything? The issue is not really changing nothing, but not changing everything. You can be sure that there is something you must do to continue to compete. Have you identified what it is? Maybe you know that you need to change, but are not clear what and why. So you change more than you need in order to be sure that you nail the real problem.Let’s put this into context. Suppose that your business supplies healthcare equipment across the world. You have to develop products, market, sell, make, distribute, and service them to your customers. You expect to make a profit and you would like to make more. You call for ideas. In a typical organisation this is how different functions might react to such a call.* Product Development Make the best use of the technology that you have to develop new products with the minimum of effort and risk in the quickest time* Production Reduce Unit Manufacturing Cost* Distribution Use the 80-20 rule to sell more to the minority of customers that are most profitable* Field Service Reduce headcount
    .

    Now the question remains how to inculcate and cultivate Intent and Commitment in the working environment even if it is established that these are the central factors around which performance revolves.

    Identify Aptitude

    A very important factor which cannot be overemphasized in harnessing intent is evaluating the aptitude of the candidate at the very outset. Assigning the area of work closest to the interest of the candidate would enable him/her the most in channeling his/her INTENT for doing that job with all what he has i.e., if the candidate is to be given a place in the field of Marketing, it has to be very carefully ascertained where he is having the strongest inclination to i.e., Brand Management, Trade Marketing etc.

    Measure Results

    Low Performer High Performer

    Commitment

    On the other hand, as generally the case, how to channel Intent in an ongoing established system of already placed employees in an organization. Coming back to the Diagram shown on page 1 above, the relationship between Core Drivers and Primary Motivational Factors could be explained as follows:

    Intent + Commitment Empowerment + Self Accountability (Delegation of Authority) (Exercise Values)

    Delegation of Authority and exercising Self Accountability (top to bottom) could be considered vital tools if used with a clear vision of achieving Intent and Commitment in the desired direction. It is a Two-Prong Strategy.

    High Performer

    Two-Prong Strategy

    Under Performer

    High Performer

    In the first instance, if the worker is already a high performer; Empowering such an individual would be the best primary motivator for him/her since it would enable him to deliver his best as he would be having the required level of authority and resources which would also instill a sense of responsibility resulting in Self-Accountability, at a more improved stage, if made solely responsible for a set of functions.

    Under Performer In the second instance, if the performer is not willing, the mere sense of sole responsibility of ultimate outcome would coerce the worker to achieve the targets. In this case, Accountability would play the part of a Passive Motivator.

    It needs to be highlighted here that increased resultant efficiency in response to the above is the litmus test that Intent has been initiated if not brought on into action with full thrust.

    Subliminal Management

    A manger’s job in this scenario is to introduce and actively exercise Values. By exercising Values rather than implementing it externally through the system, a manager would be introducing the concept of Subliminal Management Technique which is passive yet a much stronger tool than imposing external controls.

    VALUES could be a Company’s Code of Conduct, Generally accepted norms at work place etc.

    Since Intention is an internal force it needs Controls which are also intrinsic in nature. By exercising values, a manager is required to send clear, coherent signals to the minds of the employees of that strong and well structured almost tangible system prevailing and flowing throughout the organization which is to be followed by all. Such somewhat docile controls will support in channeling Intention per'se. Values could be categorized into two groups. Firstly, generally accepted moral values in a given society, and, secondly, organization’s code of conduct.

    For example, it is practiced by various consumer goods producing companies to convey a stronger message through a rather unconventional mode to influence the target market. As certain companies in cigarettes retailing do since advertising of tobacco related goods have been banned in various countries, to reach their target audience through somewhat hidden messages i.e., generally known colors linked to that particular brand at areas which is perceived to meet the demographics of their target market, specific signs or conveying it in some other indirect way which would not be consciously registered by the audience but will be retained in the subconscious. The consumer may not readily recognize the connection between the product and the message but the mind is believed to register it in a way that it results in a favorable change in the subsequent buying patterns of the targeted consumer.

    Though it is not considered ethical in most of the countries since it tends to deceive the potential buyer, however, if carefully exercised to practice positive values, it could be used as a potentially strong tool to convey a very strong message for establishing values which are needed to work as Controls in the system. Controls introduced in such a way in the system are much more efficient and inherent than the ones introduced by conventionally used methods.

    Secondly, in Value Based System (VBS) negative impacts of external controls could be avoided such as paranoia, depression, fears. Furthermore, controls or changes introduced in the system and running the system itself in this manner would tend to reduce the disparity between senior officials and the workers and would bring them closer and thereby making the system stronger.

    Furthermore, it would give rise to an Integrated Value Based Culture. Every corporate entity has a code of conduct. By practicing that set of values on daily basis, employees not only get connected to the Vision/Mission of the organization by virtue of values being a component of the vision but also develop a universal management system within the company which will give a boost to the culture itself. The values will be commonly shared by the whole organization which would strengthen it in all of its operations in a 360 degree manner.

    Vision is generally not retained by the work force in the organization in daily operations but treated as some sacred document to make an impression on the outsiders. Whereas by exercising this system, it becomes a force which is driving and accountable to at the same time.

    Functional Territory

    Empowerment and Accountability would take the development one level higher of defining Functional Territory in the system which is coherent with the phenomenon of Distribution of Labor in nature. Once given a certain sphere of work, he / she would use all resources available and devise more efficient systems to achieve targets rather strive to go beyond.

    Ownership of Work / Ownership of Company Functional Territory would in turn indoctrinate ownership of work creating a strong bondage with the Company itself at a later stage which is again a very strong motivator and carries the performer to the level of advocacy without him being aware of the fact.

    Optimum Efficiency Level

    Once this system is fully adopted and ownership of work prevails as the norm in the organizational culture, it would completely turnaround the efficiency levels. As explained earlier, this will give rise to functional teams which would put in all possible efforts to achieve targets given to them. This would not end there, in fact it would have a Ripple Effect and spread in the whole Company to reinforce the efforts taken by various departments to produce much enhanced outputs and would synergize the activities independently undertaken by various individuals to teams to departments to the organization as a whole.

    Domino Effect: Openness, Healthy Competition, Achieving Goals, Bringing About Change is Easier

    This results in Openness, creating and maintaining a Healthy Competition and a Positive Approach and Attitude in the Culture facilitating achievements of goals.

    One benefit is a plausible solution of a problem which is glaring in the faces of today’s management is how to bring about change in Company’s functioning, way of working, performance evaluation procedures, introduction of Technological advancements vis-?-vis today’s changing corporate environment and competitors competitive advantage.

    Change Management By adopting this model, the employee himself becomes Agent of Change and facilitates adoption of various changes being brought about in the Company by advocating the new concepts since he has his intent connected to it. Manager is to maintain the overall direction and empower the employee to Implement the Change rather than enforcing it on the latter. When implemented through the employees at the grass root level, in whatever magnitude it is applicable, the fears related to change tend to diminish since he / she feels to have a relative Control over the situation and is not forced to do it even at time against his will.

    Retarding Factors: Vested interests, Human Filters, Insecurity Due to Lack of Competence, Other Fears

    The factors which inhibit this kind of development are personal interests, Blocking the Flow of Information (Vertical as well as Horizontal) and lastly, Insecurities in supervisors due to Lack of Competence.

    Another important factor which needs to be checked in the adoption of such a system is that it should not encourage development of egoism on personal as well as team level since it tends to create walls which would retard overall efficiency and synergy of the organization.

    Interventions Required for Sustained Controlled Development

    In such a model, management has to Maintain Direction and tak

    Leadership Development - Secure The Future
    “At senior levels of an organization, the ability to adapt, to make decisions quickly in situations of high uncertainty, and to steer through wrenching change is critical. But at a time when the need for superior talent is increasing, big U.S. companies are finding it difficult to attract and retain good people. Executives and experts point to a severe and worsening shortage of the people needed to run divisions and manage critical functions, let alone lead companies. Everyone knows organizations where key jobs go begging, business objectives languish, and compensation packages skyrocket.”Elizabeth Chambers etal, McKinsey & Company, The War for TalentIn a recent interview, Dr. Jay Conger states, “Business organizations are not designed to be great training grounds for leadership development. They are great training grounds for execution of an existing business model and, if [the business model is] right, all you need are managers. The problem is that every few years that business model comes under attack and, when it does, you need leaders. Now the problem is that you haven’t been developing them, so you get blown out of the water.” (“Why Chief Executives Fail,” May 2003, Management Today)As faithful readers know, I’ve had the pleasure and honor to meet some of the world’s greatest leaders and leadership gurus from Sir Richard Branson, General Tommy Franks, and Captain Mike Abrashoff to Dr. Warren Bennis, Dr. Henry Mintzberg, Tom Peters, and most recently Dr. Jay Conger. Through our work with Linkage Inc., we help support broadcasts of these famous people by designing and developing parti
    is the litmus test that Intent has been initiated if not brought on into action with full thrust.

    Subliminal Management

    A manger’s job in this scenario is to introduce and actively exercise Values. By exercising Values rather than implementing it externally through the system, a manager would be introducing the concept of Subliminal Management Technique which is passive yet a much stronger tool than imposing external controls.

    VALUES could be a Company’s Code of Conduct, Generally accepted norms at work place etc.

    Since Intention is an internal force it needs Controls which are also intrinsic in nature. By exercising values, a manager is required to send clear, coherent signals to the minds of the employees of that strong and well structured almost tangible system prevailing and flowing throughout the organization which is to be followed by all. Such somewhat docile controls will support in channeling Intention per'se. Values could be categorized into two groups. Firstly, generally accepted moral values in a given society, and, secondly, organization’s code of conduct.

    For example, it is practiced by various consumer goods producing companies to convey a stronger message through a rather unconventional mode to influence the target market. As certain companies in cigarettes retailing do since advertising of tobacco related goods have been banned in various countries, to reach their target audience through somewhat hidden messages i.e., generally known colors linked to that particular brand at areas which is perceived to meet the demographics of their target market, specific signs or conveying it in some other indirect way which would not be consciously registered by the audience but will be retained in the subconscious. The consumer may not readily recognize the connection between the product and the message but the mind is believed to register it in a way that it results in a favorable change in the subsequent buying patterns of the targeted consumer.

    Though it is not considered ethical in most of the countries since it tends to deceive the potential buyer, however, if carefully exercised to practice positive values, it could be used as a potentially strong tool to convey a very strong message for establishing values which are needed to work as Controls in the system. Controls introduced in such a way in the system are much more efficient and inherent than the ones introduced by conventionally used methods.

    Secondly, in Value Based System (VBS) negative impacts of external controls could be avoided such as paranoia, depression, fears. Furthermore, controls or changes introduced in the system and running the system itself in this manner would tend to reduce the disparity between senior officials and the workers and would bring them closer and thereby making the system stronger.

    Furthermore, it would give rise to an Integrated Value Based Culture. Every corporate entity has a code of conduct. By practicing that set of values on daily basis, employees not only get connected to the Vision/Mission of the organization by virtue of values being a component of the vision but also develop a universal management system within the company which will give a boost to the culture itself. The values will be commonly shared by the whole organization which would strengthen it in all of its operations in a 360 degree manner.

    Vision is generally not retained by the work force in the organization in daily operations but treated as some sacred document to make an impression on the outsiders. Whereas by exercising this system, it becomes a force which is driving and accountable to at the same time.

    Functional Territory

    Empowerment and Accountability would take the development one level higher of defining Functional Territory in the system which is coherent with the phenomenon of Distribution of Labor in nature. Once given a certain sphere of work, he / she would use all resources available and devise more efficient systems to achieve targets rather strive to go beyond.

    Ownership of Work / Ownership of Company Functional Territory would in turn indoctrinate ownership of work creating a strong bondage with the Company itself at a later stage which is again a very strong motivator and carries the performer to the level of advocacy without him being aware of the fact.

    Optimum Efficiency Level

    Once this system is fully adopted and ownership of work prevails as the norm in the organizational culture, it would completely turnaround the efficiency levels. As explained earlier, this will give rise to functional teams which would put in all possible efforts to achieve targets given to them. This would not end there, in fact it would have a Ripple Effect and spread in the whole Company to reinforce the efforts taken by various departments to produce much enhanced outputs and would synergize the activities independently undertaken by various individuals to teams to departments to the organization as a whole.

    Domino Effect: Openness, Healthy Competition, Achieving Goals, Bringing About Change is Easier

    This results in Openness, creating and maintaining a Healthy Competition and a Positive Approach and Attitude in the Culture facilitating achievements of goals.

    One benefit is a plausible solution of a problem which is glaring in the faces of today’s management is how to bring about change in Company’s functioning, way of working, performance evaluation procedures, introduction of Technological advancements vis-?-vis today’s changing corporate environment and competitors competitive advantage.

    Change Management By adopting this model, the employee himself becomes Agent of Change and facilitates adoption of various changes being brought about in the Company by advocating the new concepts since he has his intent connected to it. Manager is to maintain the overall direction and empower the employee to Implement the Change rather than enforcing it on the latter. When implemented through the employees at the grass root level, in whatever magnitude it is applicable, the fears related to change tend to diminish since he / she feels to have a relative Control over the situation and is not forced to do it even at time against his will.

    Retarding Factors: Vested interests, Human Filters, Insecurity Due to Lack of Competence, Other Fears

    The factors which inhibit this kind of development are personal interests, Blocking the Flow of Information (Vertical as well as Horizontal) and lastly, Insecurities in supervisors due to Lack of Competence.

    Another important factor which needs to be checked in the adoption of such a system is that it should not encourage development of egoism on personal as well as team level since it tends to create walls which would retard overall efficiency and synergy of the organization.

    Interventions Required for Sustained Controlled Development

    In such a model, management has to Maintain Direction and tak

    Online Registration Success: Thank Your Registrants
    It's a step that's easy to forget: you've welcomed your registrants; you've given them details on your event, taken their information, offered them extras, accepted their money and confirmed their registration. But there is still an important step to take: the 'thank you.'Online Systems Never ForgetWith online registration, the system automatically sends out confirmation emails to the registrant. Use this opportunity to help your registrant feel really good about their decision to attend. Write a confirmation email that sincerely thanks them, and gets them even more excited about their registration. Cognitive dissonance frequently occurs after purchasing and can lead to buyer's remorse, so make sure to reinforce your registrant's decision and assure them they are getting a good value for their money.Spread the WordNow would also be a great time to remind your registrant to suggest your event to friends and colleagues. In fact, instead of having them forward an email around, add in a form to send an invite to other email addresses. Online registration systems make it easy to get 'word of mouth advertising' from registrants who have already bought in to your event. Make full use of this great functionality.Making sure your guests feel good from the moment they step into your registration page to the moment they leave is important in maintaining your image as a trustworthy and valuable resource.
    ols introduced in such a way in the system are much more efficient and inherent than the ones introduced by conventionally used methods.

    Secondly, in Value Based System (VBS) negative impacts of external controls could be avoided such as paranoia, depression, fears. Furthermore, controls or changes introduced in the system and running the system itself in this manner would tend to reduce the disparity between senior officials and the workers and would bring them closer and thereby making the system stronger.

    Furthermore, it would give rise to an Integrated Value Based Culture. Every corporate entity has a code of conduct. By practicing that set of values on daily basis, employees not only get connected to the Vision/Mission of the organization by virtue of values being a component of the vision but also develop a universal management system within the company which will give a boost to the culture itself. The values will be commonly shared by the whole organization which would strengthen it in all of its operations in a 360 degree manner.

    Vision is generally not retained by the work force in the organization in daily operations but treated as some sacred document to make an impression on the outsiders. Whereas by exercising this system, it becomes a force which is driving and accountable to at the same time.

    Functional Territory

    Empowerment and Accountability would take the development one level higher of defining Functional Territory in the system which is coherent with the phenomenon of Distribution of Labor in nature. Once given a certain sphere of work, he / she would use all resources available and devise more efficient systems to achieve targets rather strive to go beyond.

    Ownership of Work / Ownership of Company Functional Territory would in turn indoctrinate ownership of work creating a strong bondage with the Company itself at a later stage which is again a very strong motivator and carries the performer to the level of advocacy without him being aware of the fact.

    Optimum Efficiency Level

    Once this system is fully adopted and ownership of work prevails as the norm in the organizational culture, it would completely turnaround the efficiency levels. As explained earlier, this will give rise to functional teams which would put in all possible efforts to achieve targets given to them. This would not end there, in fact it would have a Ripple Effect and spread in the whole Company to reinforce the efforts taken by various departments to produce much enhanced outputs and would synergize the activities independently undertaken by various individuals to teams to departments to the organization as a whole.

    Domino Effect: Openness, Healthy Competition, Achieving Goals, Bringing About Change is Easier

    This results in Openness, creating and maintaining a Healthy Competition and a Positive Approach and Attitude in the Culture facilitating achievements of goals.

    One benefit is a plausible solution of a problem which is glaring in the faces of today’s management is how to bring about change in Company’s functioning, way of working, performance evaluation procedures, introduction of Technological advancements vis-?-vis today’s changing corporate environment and competitors competitive advantage.

    Change Management By adopting this model, the employee himself becomes Agent of Change and facilitates adoption of various changes being brought about in the Company by advocating the new concepts since he has his intent connected to it. Manager is to maintain the overall direction and empower the employee to Implement the Change rather than enforcing it on the latter. When implemented through the employees at the grass root level, in whatever magnitude it is applicable, the fears related to change tend to diminish since he / she feels to have a relative Control over the situation and is not forced to do it even at time against his will.

    Retarding Factors: Vested interests, Human Filters, Insecurity Due to Lack of Competence, Other Fears

    The factors which inhibit this kind of development are personal interests, Blocking the Flow of Information (Vertical as well as Horizontal) and lastly, Insecurities in supervisors due to Lack of Competence.

    Another important factor which needs to be checked in the adoption of such a system is that it should not encourage development of egoism on personal as well as team level since it tends to create walls which would retard overall efficiency and synergy of the organization.

    Interventions Required for Sustained Controlled Development

    In such a model, management has to Maintain Direction and tak

    Stop and Go Marketing
    Stop and Go marketing and ENERGY go hand in hand. Stop and Go marketing says what it is. We go out to market for time periods and then we get busy with our work and stop marketing. Here is the problem with that. Using the example of a funnel filled with clients and business contacts, when we stop marketing the funnel becomes empty over a time period. When the clients dry up we go back to our funnel, which is empty and once again, we panic and rush out to market.Are you familiar with the word and concept of retention? It means keeping your current clients rather than losing them and having to find new ones. It costs a company quite a bit less to keep a customer than it does to go get a new one. With marketing your business, it takes quite a bit less energy to keep the flow of contacts and clients coming through the funnel than it does to have the funnel empty only to begin again.Here is a great example of a metaphor that we experience everyday. I was on the way to my hair appt this month. I chose to take the side roads rather than the freeway. I noticed with each block I had to either take my foot off the gas and slow down to yield or I had to come to a complete stop. In any case, I was using more gas to get moving again. At each stop I noticed two types of moving forward. I could either push on the gas slowly to continue or I had to peel out to beat the traffic. Either way I had to start again from a stop. Had I taken the freeway (after rush hour) my drive would have been consistent and I would have used less gas. Or, in marketing terms, less energy.Are you marketing...* o
    hieve targets given to them. This would not end there, in fact it would have a Ripple Effect and spread in the whole Company to reinforce the efforts taken by various departments to produce much enhanced outputs and would synergize the activities independently undertaken by various individuals to teams to departments to the organization as a whole.

    Domino Effect: Openness, Healthy Competition, Achieving Goals, Bringing About Change is Easier

    This results in Openness, creating and maintaining a Healthy Competition and a Positive Approach and Attitude in the Culture facilitating achievements of goals.

    One benefit is a plausible solution of a problem which is glaring in the faces of today’s management is how to bring about change in Company’s functioning, way of working, performance evaluation procedures, introduction of Technological advancements vis-?-vis today’s changing corporate environment and competitors competitive advantage.

    Change Management By adopting this model, the employee himself becomes Agent of Change and facilitates adoption of various changes being brought about in the Company by advocating the new concepts since he has his intent connected to it. Manager is to maintain the overall direction and empower the employee to Implement the Change rather than enforcing it on the latter. When implemented through the employees at the grass root level, in whatever magnitude it is applicable, the fears related to change tend to diminish since he / she feels to have a relative Control over the situation and is not forced to do it even at time against his will.

    Retarding Factors: Vested interests, Human Filters, Insecurity Due to Lack of Competence, Other Fears

    The factors which inhibit this kind of development are personal interests, Blocking the Flow of Information (Vertical as well as Horizontal) and lastly, Insecurities in supervisors due to Lack of Competence.

    Another important factor which needs to be checked in the adoption of such a system is that it should not encourage development of egoism on personal as well as team level since it tends to create walls which would retard overall efficiency and synergy of the organization.

    Interventions Required for Sustained Controlled Development

    In such a model, management has to Maintain Direction and take corrective actions for any deviance. Secondly, Keep a Balance in the overall organization between Experienced performers and more knowledgeable / competent New Recruits.

    Continuous Process of Development

    This Model is not a one directional function but a continuous process since following Achieving Targets for a considerable time and exercising a set of responsibilities, the performer is ready for the next level of Development.

    Developmental-Cycle

    Succession Planning This concept could be helpful in succession planning of the employees subsequent to analyzing the capabilities at a certain level and ascertaining the competency for the next.

    It could be further extended to the field of Marketing and to find out a possible relationship between Intent and the Process of Need Development and by incorporating other management model techniques to further expand this concept.

    Lastly, strategic importance of the Integrated Value Based system can never be overemphasized for the life of the organization since it would make it almost a living and breathing organism in which no action would go unchecked since such system becomes the predominant force in the functioning of the Company.

    “You can stretch only to the extent of your horizons”

    Controlled Developmental & Optimum Efficiency Model of Subliminal Management By: Mirza Tauqeer Ahmad

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