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AtricleZine - Cracking Da Media Code
As the coordinator for the online think tank often we get into debates with experts and Ph.D.'s about specific details and they tell us that certain things will not work or that they are impossible or that they have never been done before. I submit to you after sitting through many of these talks, speeches, debates and discussions that sometimes you have to abandon the experts, their theories and their books and go with your own intuition.Many people accuse me of being a fly-by-the-seat-of-your-pants entrepreneur and yes in my past life that's what I did for a living, but now I analyze things deeply and yet still often I use my intuition to choose between lesser of two evils, compromises or ultimate solutions. Many people decry this methodology or the philosophy behind it, but it often wo
Having worked in the media for the past 26 years, including print, radio, television, wires services, internet, bl
Before I begin, ask yourself the following 3 questions:1.) How do I define success?2.) What are my goals in life?3.) How do I plan to achieve those goals?If you can answer those 3 questions definitively; meaning you didn't provide answers like1.) Success means alot of money,2.) My goals in life is to be happy and be financially free,3.) I don't know ...then you have the foundations of what it takes to be an entrepreneur.So what characterize an entrepreneur? What make a person think they have what it takes to become an entrepreneur and startup his/her own business? Well there really isn't one definitive trait. However, they have a tendency to be rebels, outsiders, original thinkers, risk takers and break new ground. Entrepreneurs are al
How do you crack Da Media Code and get your message across clearly and consistently in the media.
Well, for some the media represents a secret sect to be feared or revered.
In reality, the media are a group of dedicated professionals just doing their job of keeping the community informed.
Understand how the media works, what makes a story and what motivates them ... and you understand how to work with them and not against them.
Having worked in the media for the past 26 years, including print, radio, television, wires services, internet, blo
There are various ways to market your website on the internet however, they have a single purpose and that is to get SERPS ranking. SERPS stands for search engine result pages. These are the pages that come up with you do an internet search. The higher ranking the site the lower the page number and the higher the site is on the results listing.Article marketing is a great way to raise your ranking and get SERPS that can help you increase your website traffic and your ranking. Article marketing is about creating content that is informative, interesting and relevant to your website.It is also a good idea to include links to various pages in your site as you go through the content as well as providing links to your home page or index page. This can be done in the article itself or in th
How do you crack Da Media Code and get your message across clearly and consistently in the media.
Well, for some the media represents a secret sect to be feared or revered.
In reality, the media are a group of dedicated professionals just doing their job of keeping the community informed.
Understand how the media works, what makes a story and what motivates them ... and you understand how to work with them and not against them.
Having worked in the media for the past 26 years, including print, radio, television, wires services, internet, bl
Management is needed whenever several people work together in an organized unity, to reach organizational goals. Most companies and other business organizations have profit as their primary objective. If a firm stops having profits, it will be rather complicated to support its functioning on employees’ own initiative.A manger has several functions such as planning, organizing, leading and controlling.Planning refers to choosing a certain mission, determining the course of actions (such as projects, methods of implementation, etc.) to achieve those stated missions. Organizing refers to identifying of sources and activities required and available to a certain organization, and delegating authorities and responsibilities to employees who have to carry out manager’s orders and instructi
In reality, the media are a group of dedicated professionals just doing their job of keeping the community informed.
Understand how the media works, what makes a story and what motivates them ... and you understand how to work with them and not against them.
Having worked in the media for the past 26 years, including print, radio, television, wires services, internet, bl
A recent report from the American Hospital Association’s Commission on the Workforce asked healthcare workers key questions about the performance of their front line managers. The study concluded that an employee’s decision to stay with or leave an organization is primarily based on his or her relationship with an immediate supervisor. No matter what industry or setting or company size, effective leaders: Possess personal integrity. Can easily adapt to change. Work to build the talent of others. Communicate well with their people. Have the ability to build and lead a team. Can analyze problems and create solutions. Encourage a collaborative work environment. Five Ways to Develop More Effective Front Line Manage
Understand how the media works, what makes a story and what motivates them ... and you understand how to work with them and not against them.
Having worked in the media for the past 26 years, including print, radio, television, wires services, internet, bl
We are constantly bombarded with the "never give up" mentality. Every sponsor, coach, and mentor is quick to remind us that we can do it if we just keep trying.I'm sure you've heard the fable of the poor lad who dug for years without ever finding gold, then gave up and sold the mine to another prospector. The new miner picked up the digging where the previous owner left off, and promptly found his fortune in gold just a few feet beyond where his predecessor gave up.It's a nice analogy, and one that certainly has its place. But I don't believe this idealism applies to every situation.What abot the thousands of other miners out there who spent their entire life digging but never found a single nugget? Let's face it. Not every mine shaft, real or proverbial, is going to yield gol
Having worked in the media for the past 26 years, including print, radio, television, wires services, internet, blogging and podcasting, here is the secret code for unlocking the riches that the media can offer.
First, you have to get inside the mind of the media, to unlock the code of what motivates reporters, editors, executive producers and other decision makers.
Unlock this code and you are guaranteed of being able to connect with them and truly understand their deepest desires, aspirations and motivations.
After working in the media for so long, my model on why people are attracted to working in the media has identified five archetypes.
At the core, every individual working wi
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