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AtricleZine - Who Needs A Public Relations Specialist?
In the quest for the essence of doing business with China, Hong Kong is historically speaking a logical port of call. In this dynamic city with a population of more than 7 million, we team up with Dani?l Ben-Ezra, Media Director of Spotz Media. December 2005, he severed his ties and set out for China, armed with a pocket sized Lonely Planet. What are his findings so far? Can he confirm the prevailing prejudices about the Chinese and doing business in China? Or does he dispel any form of cultural clash? The business appeal of China, Hong Kong in particular, is like a red rag to the energetic Dani?l Ben-Ezra. This already led him into some typical Asian tours de force; from a stage-managed meeting with an intimidating majority of participants, to binge drinking competitions at business dinners. However, according to him,
5. Ask for and check references. Most PR Firms have an on-line presence which usually sports a client list. New or Small Firms will often be less expensive than larger firms have more resources to throw at a large project with time constraints. Smaller firms tend to specialize and may know your business very well.
6. Conduct meetings with the prospective candidates and present your program requirements. Look for genuine interest and healthy idea generation. Larger Firms may send an account representative to a meeting. Ask to meet with the PR specialist who will actually be doing the work, especially if long term compatibility is important.
The Escalating Demand for Corporate Accountability
The need for professional public relations in an increasingly competitive business environment is igniting demand for Public Relations Specialists by businesses, organizations and institutions of all sizes. The value of a company is measured by its balance sheet, but continued success is determined by the quality of its public visibility.
The escalating public, investor and governmental demand for corporate accountability will continue to place emphasis on building public confidence and favorable client image, which are best managed by Public Rela
I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Men’s Health magazine, I checked my Encarta dictionary and looked up the word “cleavage”.There is business science in “them der hills”, namely the division or splitting of something, and last but not least, “the hollow visible between the breasts of a woman wearing a low cut garment”.Suffice to say, I was very relieved that I had not been bastardizing the use of the word cleavage all these years. But it is never to late right?Why mess up such a beautiful word as cleavage by coining a new term, “Corporate Cleavage”? Well, if I am not thinking about “my wife’s cleavage”, I am definitely always focused on business.The two words together can describe a business or corporation in such an accurate way.For the mea
Entrepreneurs, professional service providers, small business owners and business managers are increasingly looking to Public Relations Specialists for assistance with strategic planning.
What does a Public Relations Specialist do?
PR Professionals or firms handling publicity for individuals or small organizations often deal with all aspects of the job. They are in involved in making and maintaining contacts and relationships, strategizing and planning, and preparation of promotional materials. They either manage or are directly involved in advertising or sales promotional work in support of marketing.
Depending on the organization's needs, PR Specialists are involved with the following:
- Media relations
- Press Releases
- Press Conferences
- Speaking Engagements
- Media Tours
- Marketing
- Advertising
- Interview Preparation and Coaching
- Governmental Relations
- Employee Relations
- Investor Relations
- Reputation Management
- Crisis Management & Communications
The Public Relations Process
There are a number of widely accepted “Public Relations Process Models”. One of the more popular is the process model by Sheila C. Crifasi (2000) which uses the acronym "ROSIE" to define a five-step process of "Research, Objectives, Strategies, Implementation and Evaluation."
As with just about any professional service, the project starts with some due-diligence and analysis. Objectives are defined along with the strategies to achieve those goals. Media tools are selected and prepared at this stage. Implementation includes materials preparation and release. Program success or failure is determined in the Evaluation stage.
In recent years the Internet has greatly contributed to the selection and accessibility of media tools with real time feedback. These tools are highly prized by marketing and public relations professionals because they provide immediate information on a program’s effectiveness.
The principal instrument for most publicity campaigns is the “press release”, which provides the mass media with the raw material and background for a news story. There are several on-line Press Release Agencies with targeted syndicated feeds to thousands of journalists world wide, such as PRWeb (www.prweb.com). The better on-line Press Agents provide the original publicist with continual “real time” feedback, including how many journalists have read the News Release.
The client organization’s website statistics is another valuable online analytical tool is. Most website hosting companies provide options for access to a detailed statistical tool such as WebTrends (www.webtrends.com). Statistics are updated on a daily basis allowing trends to be spotted at the beginning of a publicity campaign. This near real time feedback helps provide the necessary information required by professionals to effectively manage a campaign while maximizing impact and ROI (Return on Investment).
Another popular publicity tool is “article submission”. As with the Press Release, there are also good sources for targeted and syndicated Article Submission on the Internet such as GoArticles (www.goarticles.com). These articles are often picked up by other websites generating valuable links and targeted traffic to a client’s website.
Selecting a Public Relations Firm
When choosing a PR Firm an organization is selecting the professionals who will be molding its image for clients and customers, the public and for the media. Image is reality in many societies, this decision can have far-reaching effects.
Here are some suggestions on how to select a PR Firm:
1. Determine your most important PR needs. For Example; Are you launching a new product or service? Are you in a crisis management situation? Do you need to establish a relationship with investors?
2. Determine how long you will need the PR services if possible. Is it a long term or even permanent goal such as establishing and maintaining a relationship with investors, or is it a short term project such as promoting a break-through surgical procedure? Remember most PR Firms will ask for at least a 6 month commitment in order to become established and demonstrate affectivity.
3. Research PR Firms. Ask colleagues and business acquaintances? O'Dwyer's Directory is a good Internet resource. If you are looking for someone local, specify the geographical region in your Internet search. Many PR Firms and Individuals specialize. When doing Internet research on PR Firms, some may have “Case Studies” which reveal details about strategic successes.
4. Conduct phone interviews with the person who would be handling the account if you were to select that agency. Strongly consider similar experience and personal or corporate compatibility throughout the phone and in face to face interviews.
5. Ask for and check references. Most PR Firms have an on-line presence which usually sports a client list. New or Small Firms will often be less expensive than larger firms have more resources to throw at a large project with time constraints. Smaller firms tend to specialize and may know your business very well.
6. Conduct meetings with the prospective candidates and present your program requirements. Look for genuine interest and healthy idea generation. Larger Firms may send an account representative to a meeting. Ask to meet with the PR specialist who will actually be doing the work, especially if long term compatibility is important.
The Escalating Demand for Corporate Accountability
The need for professional public relations in an increasingly competitive business environment is igniting demand for Public Relations Specialists by businesses, organizations and institutions of all sizes. The value of a company is measured by its balance sheet, but continued success is determined by the quality of its public visibility.
The escalating public, investor and governmental demand for corporate accountability will continue to place emphasis on building public confidence and favorable client image, which are best managed by Public Relat
I recently flew from Seattle to Atlanta, I realized, just as we began our taxi, that it takes hundreds of support personnel to maintain a flight. I saw the woman at the check-in desk, security, pilots, luggage handlers, flight crews, air controllers, and the various staff physically on the tarmac doing whatever people do on an airport tarmac.Just as it takes hundreds of people to make a flight a reality, it takes a small army to run a business. One thing I have learned in my short-life of business, is the undisputable fact that one person can hinder the growth of a successful business.I constantly find myself doing ‘administrative’ things, such as following up on overdue accounts, staying up-to-date on taxes and marketing details, and balancing the bread and butter of my company. It is easy to get sidetracked on mundane task
The Public Relations Process
There are a number of widely accepted “Public Relations Process Models”. One of the more popular is the process model by Sheila C. Crifasi (2000) which uses the acronym "ROSIE" to define a five-step process of "Research, Objectives, Strategies, Implementation and Evaluation."
As with just about any professional service, the project starts with some due-diligence and analysis. Objectives are defined along with the strategies to achieve those goals. Media tools are selected and prepared at this stage. Implementation includes materials preparation and release. Program success or failure is determined in the Evaluation stage.
In recent years the Internet has greatly contributed to the selection and accessibility of media tools with real time feedback. These tools are highly prized by marketing and public relations professionals because they provide immediate information on a program’s effectiveness.
The principal instrument for most publicity campaigns is the “press release”, which provides the mass media with the raw material and background for a news story. There are several on-line Press Release Agencies with targeted syndicated feeds to thousands of journalists world wide, such as PRWeb (www.prweb.com). The better on-line Press Agents provide the original publicist with continual “real time” feedback, including how many journalists have read the News Release.
The client organization’s website statistics is another valuable online analytical tool is. Most website hosting companies provide options for access to a detailed statistical tool such as WebTrends (www.webtrends.com). Statistics are updated on a daily basis allowing trends to be spotted at the beginning of a publicity campaign. This near real time feedback helps provide the necessary information required by professionals to effectively manage a campaign while maximizing impact and ROI (Return on Investment).
Another popular publicity tool is “article submission”. As with the Press Release, there are also good sources for targeted and syndicated Article Submission on the Internet such as GoArticles (www.goarticles.com). These articles are often picked up by other websites generating valuable links and targeted traffic to a client’s website.
Selecting a Public Relations Firm
When choosing a PR Firm an organization is selecting the professionals who will be molding its image for clients and customers, the public and for the media. Image is reality in many societies, this decision can have far-reaching effects.
Here are some suggestions on how to select a PR Firm:
1. Determine your most important PR needs. For Example; Are you launching a new product or service? Are you in a crisis management situation? Do you need to establish a relationship with investors?
2. Determine how long you will need the PR services if possible. Is it a long term or even permanent goal such as establishing and maintaining a relationship with investors, or is it a short term project such as promoting a break-through surgical procedure? Remember most PR Firms will ask for at least a 6 month commitment in order to become established and demonstrate affectivity.
3. Research PR Firms. Ask colleagues and business acquaintances? O'Dwyer's Directory is a good Internet resource. If you are looking for someone local, specify the geographical region in your Internet search. Many PR Firms and Individuals specialize. When doing Internet research on PR Firms, some may have “Case Studies” which reveal details about strategic successes.
4. Conduct phone interviews with the person who would be handling the account if you were to select that agency. Strongly consider similar experience and personal or corporate compatibility throughout the phone and in face to face interviews.
5. Ask for and check references. Most PR Firms have an on-line presence which usually sports a client list. New or Small Firms will often be less expensive than larger firms have more resources to throw at a large project with time constraints. Smaller firms tend to specialize and may know your business very well.
6. Conduct meetings with the prospective candidates and present your program requirements. Look for genuine interest and healthy idea generation. Larger Firms may send an account representative to a meeting. Ask to meet with the PR specialist who will actually be doing the work, especially if long term compatibility is important.
The Escalating Demand for Corporate Accountability
The need for professional public relations in an increasingly competitive business environment is igniting demand for Public Relations Specialists by businesses, organizations and institutions of all sizes. The value of a company is measured by its balance sheet, but continued success is determined by the quality of its public visibility.
The escalating public, investor and governmental demand for corporate accountability will continue to place emphasis on building public confidence and favorable client image, which are best managed by Public Rela
Accepting contract work is an option that some job searchers look at not only when they are having trouble finding fulltime work but because of the lucrative nature of contract assignments.Typically, contract work can run anywhere from around 1 month to 12 months in length and sometimes, even longer than that.Depending on the industry and job, contracts might differ in length but as a recruiter, this is the typical range that I tend to see available.Depending on the specific situation, here are some possible benefits of contract work:1. MoneyContractors typically get paid on an hourly basis for actual hours worked with no benefits or holidays paid but depending on the specific job, can often make more money than if they were doing the same job on a fulltime basis. Hence, working on contract – espe
The client organization’s website statistics is another valuable online analytical tool is. Most website hosting companies provide options for access to a detailed statistical tool such as WebTrends (www.webtrends.com). Statistics are updated on a daily basis allowing trends to be spotted at the beginning of a publicity campaign. This near real time feedback helps provide the necessary information required by professionals to effectively manage a campaign while maximizing impact and ROI (Return on Investment).
Another popular publicity tool is “article submission”. As with the Press Release, there are also good sources for targeted and syndicated Article Submission on the Internet such as GoArticles (www.goarticles.com). These articles are often picked up by other websites generating valuable links and targeted traffic to a client’s website.
Selecting a Public Relations Firm
When choosing a PR Firm an organization is selecting the professionals who will be molding its image for clients and customers, the public and for the media. Image is reality in many societies, this decision can have far-reaching effects.
Here are some suggestions on how to select a PR Firm:
1. Determine your most important PR needs. For Example; Are you launching a new product or service? Are you in a crisis management situation? Do you need to establish a relationship with investors?
2. Determine how long you will need the PR services if possible. Is it a long term or even permanent goal such as establishing and maintaining a relationship with investors, or is it a short term project such as promoting a break-through surgical procedure? Remember most PR Firms will ask for at least a 6 month commitment in order to become established and demonstrate affectivity.
3. Research PR Firms. Ask colleagues and business acquaintances? O'Dwyer's Directory is a good Internet resource. If you are looking for someone local, specify the geographical region in your Internet search. Many PR Firms and Individuals specialize. When doing Internet research on PR Firms, some may have “Case Studies” which reveal details about strategic successes.
4. Conduct phone interviews with the person who would be handling the account if you were to select that agency. Strongly consider similar experience and personal or corporate compatibility throughout the phone and in face to face interviews.
5. Ask for and check references. Most PR Firms have an on-line presence which usually sports a client list. New or Small Firms will often be less expensive than larger firms have more resources to throw at a large project with time constraints. Smaller firms tend to specialize and may know your business very well.
6. Conduct meetings with the prospective candidates and present your program requirements. Look for genuine interest and healthy idea generation. Larger Firms may send an account representative to a meeting. Ask to meet with the PR specialist who will actually be doing the work, especially if long term compatibility is important.
The Escalating Demand for Corporate Accountability
The need for professional public relations in an increasingly competitive business environment is igniting demand for Public Relations Specialists by businesses, organizations and institutions of all sizes. The value of a company is measured by its balance sheet, but continued success is determined by the quality of its public visibility.
The escalating public, investor and governmental demand for corporate accountability will continue to place emphasis on building public confidence and favorable client image, which are best managed by Public Rela
Running a business of any kind successfully is not an easy task and as a business owner one must put in lots of effort in this direction. There are different aspects of a business which one needs to monitor constantly and see how the business is doing actually. Data entry is one such aspects of any business that needs to be handled properly for making your business a successful venture. There are many other aspects and each component has its own importance, so being a business owner it is your prerogative to decide which ones are on priority for your business. Often it is not possible on the part of the business owner to take care of all aspects of business as he does not have professional qualifications to do so. So in such a scenario outsourcing is an option that can be adopted to take care of this.Data entry outsourcing is one a
Here are some suggestions on how to select a PR Firm:
1. Determine your most important PR needs. For Example; Are you launching a new product or service? Are you in a crisis management situation? Do you need to establish a relationship with investors?
2. Determine how long you will need the PR services if possible. Is it a long term or even permanent goal such as establishing and maintaining a relationship with investors, or is it a short term project such as promoting a break-through surgical procedure? Remember most PR Firms will ask for at least a 6 month commitment in order to become established and demonstrate affectivity.
3. Research PR Firms. Ask colleagues and business acquaintances? O'Dwyer's Directory is a good Internet resource. If you are looking for someone local, specify the geographical region in your Internet search. Many PR Firms and Individuals specialize. When doing Internet research on PR Firms, some may have “Case Studies” which reveal details about strategic successes.
4. Conduct phone interviews with the person who would be handling the account if you were to select that agency. Strongly consider similar experience and personal or corporate compatibility throughout the phone and in face to face interviews.
5. Ask for and check references. Most PR Firms have an on-line presence which usually sports a client list. New or Small Firms will often be less expensive than larger firms have more resources to throw at a large project with time constraints. Smaller firms tend to specialize and may know your business very well.
6. Conduct meetings with the prospective candidates and present your program requirements. Look for genuine interest and healthy idea generation. Larger Firms may send an account representative to a meeting. Ask to meet with the PR specialist who will actually be doing the work, especially if long term compatibility is important.
The Escalating Demand for Corporate Accountability
The need for professional public relations in an increasingly competitive business environment is igniting demand for Public Relations Specialists by businesses, organizations and institutions of all sizes. The value of a company is measured by its balance sheet, but continued success is determined by the quality of its public visibility.
The escalating public, investor and governmental demand for corporate accountability will continue to place emphasis on building public confidence and favorable client image, which are best managed by Public Rela
When it comes to trade show booths – to rent or not to rent –that is the question that can perplex many an exhibitor.The industry rule of thumb is that if you’re going to use the same trade show exhibit three times, you should purchase it instead of renting. But, if you only want a trade show booth for a one or two time trade show appearance, renting is often the best way to go.For companies that have the choice of renting vs. buying a trade show exhibit, there are many solid and sound reasons to rent a trade show exhibit rather than making a purchase of a trade show display.According to Candy Adams, a San Diego-based independent exhibit-management consultant, trainer, speaker and writer known as The Booth Mom®, there are compelling reasons why companies rent trade show exhibits, such as:Lack of capital budge
5. Ask for and check references. Most PR Firms have an on-line presence which usually sports a client list. New or Small Firms will often be less expensive than larger firms have more resources to throw at a large project with time constraints. Smaller firms tend to specialize and may know your business very well.
6. Conduct meetings with the prospective candidates and present your program requirements. Look for genuine interest and healthy idea generation. Larger Firms may send an account representative to a meeting. Ask to meet with the PR specialist who will actually be doing the work, especially if long term compatibility is important.
The Escalating Demand for Corporate Accountability
The need for professional public relations in an increasingly competitive business environment is igniting demand for Public Relations Specialists by businesses, organizations and institutions of all sizes. The value of a company is measured by its balance sheet, but continued success is determined by the quality of its public visibility.
The escalating public, investor and governmental demand for corporate accountability will continue to place emphasis on building public confidence and favorable client image, which are best managed by Public Relations Professionals.
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