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AtricleZine - The 21 Storylines Even The Most Cynical Media Will Love (part three)
This section talks about the importance of having a mentor in your life. Mentors are individuals who you look up. You may or may not know them personally, but they inspire you to move towards a certain direction.Key To your SuccessHaving a mentor is a crucial key to success—one that many women in today’s workforce simply do not have. And it’s no surprise. With only six women at the helm of Fortune 500 companies, less than 13 percent of t
19. Pawn In A Game
Was Tom Cruise pushed or has he really lost his movie star appeal after getting sacked by movie studio Paramount? Who knows? He is just a pawn in the movie making game and his future is controlled by others.
The media love it when someone's fate is controlled by others. The Bali Nine drug couriers are another Australian example.
20. Outrageous Behaviour
Paris Hilton sets the benchmark in this category.
21. Tumbling From The Top
Martha Stewart, Michael Jackson, and Enron are US standouts. Henry Kay, AWB Limited, HIH and One Tel
It seems as if everybody else is doing it – shopping online, that is. There’s the co-worker who bought all their Christmas gifts online without ever setting foot in the crowded local mall. Or the friend who won a bundle of like-new, brand-name baby clothes on eBay. Or your son’s college roommate, who paid hundreds of dollars less than your son did for his college textbooks, simply because he ordered them online rather than from the Univer
If your engagement with the media were a boat, what boat would you use to float your ideas?
Stories help build brands. Especially in a low trust world, so your stories must be both authentic and engaging.
Most brands don't rely on just one storyline. They use several depending on the audience they are trying to reach.
Here are the third (and final) seven of what I call The 21 Storylines Even The Most Cynical Media Will Love:
15. The Pure Archetype
"An archetype is a generic, idealized model of a person, object or concept from which similar instances are derived, copied, patterned or emulated. In psychology, an archetype is a model of a person, personality or behavior." (Source Wikipedia)
A selection of common archetypes from Wikipedia include:
"Superman (the Omnipotent) e.g. The Joker, Iago, Superman himself The Hero, e.g. Siegfried, Batman, Beowulf, Doc Savage, Luke Skywalker and The Matrix's Neo. The Great Mother, either good or terrible, e.g. Devi (MahaDevi), the Great Goddess, Glinda the Good Witch of the North The Wise Old Man, e.g. Merlin, Obi-Wan Kenobi, Gandalf, Albus Dumbledore, Mazer Rackham and Mr. Miyagi The Trickster or Ape, e.g. Reynard, Robin Goodfellow, Br'er Rabbit, Bart Simpson, Bugs Bunny, Ferris Bueller, and Loki The Puer Aeternus (Latin for "eternal boy"), e.g. Peter Pan."
The media love to attach archetypes to people and present them to audiences in a certain way that matches these archetypes.
From Terminator to Conan The Barbarian to champion bodybuilder, Arnold Schwarzenegger has always been the warrior archetype.
16. Revenge
Revenge is a strong motivator. The media love the inherent conflict in the revenge story. Sir Richard Branson of Virgin fame is my favourite revenge case study.
He took on the record companies, airlines, banks and now superannuation and fuel companies and won.
17. Needs To Prove Something
Proving you are up to a challenge is another strong motivator. Again the media love the inherent conflict in this story angle. Anita Roddick of the Body Shop fame is my favourite case study.
18. Risks All
Risking everything is full of conflict as futures sit on a knife edge. The gambler in all of us appeals to the human side of the media and audiences.
Everyone can relate to risk. Rupert Murdoch, Donald Trump are two stand outs in terms of risking all for a goal and winning.
19. Pawn In A Game
Was Tom Cruise pushed or has he really lost his movie star appeal after getting sacked by movie studio Paramount? Who knows? He is just a pawn in the movie making game and his future is controlled by others.
The media love it when someone's fate is controlled by others. The Bali Nine drug couriers are another Australian example.
20. Outrageous Behaviour
Paris Hilton sets the benchmark in this category.
21. Tumbling From The Top
Martha Stewart, Michael Jackson, and Enron are US standouts. Henry Kay, AWB Limited, HIH and One Tel a
Customer service is important in any type of business and is also important in private education. Customer service in public schools is nonexistent compared to that of the average business. In a private school, which is often run very similar to a business they need to be cognizant of the fact that community goodwill, public-relations and great customer service is paramount in their success.How does a private school engage its customers in a
A selection of common archetypes from Wikipedia include:
"Superman (the Omnipotent) e.g. The Joker, Iago, Superman himself The Hero, e.g. Siegfried, Batman, Beowulf, Doc Savage, Luke Skywalker and The Matrix's Neo. The Great Mother, either good or terrible, e.g. Devi (MahaDevi), the Great Goddess, Glinda the Good Witch of the North The Wise Old Man, e.g. Merlin, Obi-Wan Kenobi, Gandalf, Albus Dumbledore, Mazer Rackham and Mr. Miyagi The Trickster or Ape, e.g. Reynard, Robin Goodfellow, Br'er Rabbit, Bart Simpson, Bugs Bunny, Ferris Bueller, and Loki The Puer Aeternus (Latin for "eternal boy"), e.g. Peter Pan."
The media love to attach archetypes to people and present them to audiences in a certain way that matches these archetypes.
From Terminator to Conan The Barbarian to champion bodybuilder, Arnold Schwarzenegger has always been the warrior archetype.
16. Revenge
Revenge is a strong motivator. The media love the inherent conflict in the revenge story. Sir Richard Branson of Virgin fame is my favourite revenge case study.
He took on the record companies, airlines, banks and now superannuation and fuel companies and won.
17. Needs To Prove Something
Proving you are up to a challenge is another strong motivator. Again the media love the inherent conflict in this story angle. Anita Roddick of the Body Shop fame is my favourite case study.
18. Risks All
Risking everything is full of conflict as futures sit on a knife edge. The gambler in all of us appeals to the human side of the media and audiences.
Everyone can relate to risk. Rupert Murdoch, Donald Trump are two stand outs in terms of risking all for a goal and winning.
19. Pawn In A Game
Was Tom Cruise pushed or has he really lost his movie star appeal after getting sacked by movie studio Paramount? Who knows? He is just a pawn in the movie making game and his future is controlled by others.
The media love it when someone's fate is controlled by others. The Bali Nine drug couriers are another Australian example.
20. Outrageous Behaviour
Paris Hilton sets the benchmark in this category.
21. Tumbling From The Top
Martha Stewart, Michael Jackson, and Enron are US standouts. Henry Kay, AWB Limited, HIH and One Tel
When searching for a job, you must begin with the end in mind. Job placement success does not happen by magic, but by making smart, strategic moves to make sure you find the right fit for your interests and abilities.This is especially important when looking for a part-time job, because whether you’re working to get initial experience, for a little extra cash, or to re-enter the job market, you want a job that you can do and do well; and
The media love to attach archetypes to people and present them to audiences in a certain way that matches these archetypes.
From Terminator to Conan The Barbarian to champion bodybuilder, Arnold Schwarzenegger has always been the warrior archetype.
16. Revenge
Revenge is a strong motivator. The media love the inherent conflict in the revenge story. Sir Richard Branson of Virgin fame is my favourite revenge case study.
He took on the record companies, airlines, banks and now superannuation and fuel companies and won.
17. Needs To Prove Something
Proving you are up to a challenge is another strong motivator. Again the media love the inherent conflict in this story angle. Anita Roddick of the Body Shop fame is my favourite case study.
18. Risks All
Risking everything is full of conflict as futures sit on a knife edge. The gambler in all of us appeals to the human side of the media and audiences.
Everyone can relate to risk. Rupert Murdoch, Donald Trump are two stand outs in terms of risking all for a goal and winning.
19. Pawn In A Game
Was Tom Cruise pushed or has he really lost his movie star appeal after getting sacked by movie studio Paramount? Who knows? He is just a pawn in the movie making game and his future is controlled by others.
The media love it when someone's fate is controlled by others. The Bali Nine drug couriers are another Australian example.
20. Outrageous Behaviour
Paris Hilton sets the benchmark in this category.
21. Tumbling From The Top
Martha Stewart, Michael Jackson, and Enron are US standouts. Henry Kay, AWB Limited, HIH and One Tel
As one of his conditions of membership, he is required to have passed an examination in accounting and related fields of study. The recognised company should also as have the power to exclude from membership those persons found guilty of negligence in the performance of their duties or of conduct that is discreditable to their profession.The accounting officer is required to: determine whether the financial statement are in accordance with the
He took on the record companies, airlines, banks and now superannuation and fuel companies and won.
17. Needs To Prove Something
Proving you are up to a challenge is another strong motivator. Again the media love the inherent conflict in this story angle. Anita Roddick of the Body Shop fame is my favourite case study.
18. Risks All
Risking everything is full of conflict as futures sit on a knife edge. The gambler in all of us appeals to the human side of the media and audiences.
Everyone can relate to risk. Rupert Murdoch, Donald Trump are two stand outs in terms of risking all for a goal and winning.
19. Pawn In A Game
Was Tom Cruise pushed or has he really lost his movie star appeal after getting sacked by movie studio Paramount? Who knows? He is just a pawn in the movie making game and his future is controlled by others.
The media love it when someone's fate is controlled by others. The Bali Nine drug couriers are another Australian example.
20. Outrageous Behaviour
Paris Hilton sets the benchmark in this category.
21. Tumbling From The Top
Martha Stewart, Michael Jackson, and Enron are US standouts. Henry Kay, AWB Limited, HIH and One Tel
This is how the conversation went on my follow-up visit to the oral surgeon, 10 days after he removed 2 lower wisdom teeth."Go down the hallway, enter the second door on the right and take a seat in the dentist's chair," said the receptionist after calling my name out to the 5 people in the waiting room."How is it all going?" asked my oral surgeon slapping on a pair of examination gloves."Great" I replied truthfully. "I've bee
19. Pawn In A Game
Was Tom Cruise pushed or has he really lost his movie star appeal after getting sacked by movie studio Paramount? Who knows? He is just a pawn in the movie making game and his future is controlled by others.
The media love it when someone's fate is controlled by others. The Bali Nine drug couriers are another Australian example.
20. Outrageous Behaviour
Paris Hilton sets the benchmark in this category.
21. Tumbling From The Top
Martha Stewart, Michael Jackson, and Enron are US standouts. Henry Kay, AWB Limited, HIH and One Tel are classic case studies in Australia of how the media loves this storyline.
Note it is a negative one and best avoided.
I hope you have enjoyed the 21 storylines and can find several that match your marketing and communication goals.
(Source: Adapted from High Visibility Irving Rein, Philip Kotler et al (2006), 3rd Edition, McGraw-Hill, New York, pages 128 - 130).
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