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AtricleZine - How to Introduce a New Product Using B2B Direct Mail Lead Generation
It's All Marketing! The Sneaker Wars
For the past 40 years of my life, I've been involved with basketball in one way or another. First as a mighty mite player, as a 10-year-old. And progressing through the ranks, as a player, coach, referee and spectator.As a youngster, there were only two manufacturers of sneakers that could be worn for basketball. The two manufacturers were PF Flyers and Chuck Taylor Converse. If you were really a player, you bought the Chuck Taylor Converse. Or Chucks as we used to call them. And there were only two colors. Black or white. And two styles. Hi
u For the past 40 years of my life, I've been involved with basketball in one way or another. First as a mighty mite player, as a 10-year-old. And progressing through the ranks, as a player, coach, referee and spectator.As a youngster, there were only two manufacturers of sneakers that could be worn for basketball. The two manufacturers were PF Flyers and Chuck Taylor Converse. If you were really a player, you bought the Chuck Taylor Converse. Or Chucks as we used to call them. And there were only two colors. Black or white. And two styles. Hi
How to Bust Bureaucracy
"Bureaucracy - any administration where action is impeded by unnecessary procedures" - Collins Concise English DictionaryIn your own organisation, do you ever think "Why are we doing this?" or "Why aren't things moving as planned or desired? Do you notice people becoming more difficult to deal with? Do you sense a rising level of frustration? Has your workplace lost its shine? Perhaps it's becoming or already is bureaucratic.Often unnoticed in an organisation's growth is a tendency towards bureaucracy. It's rarely intentional, y
How do you g"Bureaucracy - any administration where action is impeded by unnecessary procedures" - Collins Concise English DictionaryIn your own organisation, do you ever think "Why are we doing this?" or "Why aren't things moving as planned or desired? Do you notice people becoming more difficult to deal with? Do you sense a rising level of frustration? Has your workplace lost its shine? Perhaps it's becoming or already is bureaucratic.Often unnoticed in an organisation's growth is a tendency towards bureaucracy. It's rarely intentional, y
Career Challenge; Franchise Agreements and Time to Open Location
Have you considered a franchise business as your next potential career choice? Many people leave Corporate America or secure paychecks to start their own businesses. Does this make sense? If you start a small business how long will it take to open the business? What if you start a franchise how long until you get the doors open and start making money? Good question indeed.The UFOC or Uniform Franchise Offering Circular demands that the franchisor indicate the time to open a store, if the store opens early then that is not required disclosure, howev
w do you Have you considered a franchise business as your next potential career choice? Many people leave Corporate America or secure paychecks to start their own businesses. Does this make sense? If you start a small business how long will it take to open the business? What if you start a franchise how long until you get the doors open and start making money? Good question indeed.The UFOC or Uniform Franchise Offering Circular demands that the franchisor indicate the time to open a store, if the store opens early then that is not required disclosure, howev
The A.C.E.S. Model Of Exceptional Customer Service
The A.C.E.S. model of exceptional customer service is a simple pneumonic and diagnostic tool that will help you evaluate your company’s ability to deliver service to the customer. Once you have your diagnosis, you then know where to apply corrective measures if needed.A.C.E.S. helps employees focus on the three component parts of customer service. This model complements my 4 (and 7) laws of exceptional customer service.The ACES model is a simple formula Attitude + Competence + Empowerment = (exceptional) ServiceThe first component,
do you The A.C.E.S. model of exceptional customer service is a simple pneumonic and diagnostic tool that will help you evaluate your company’s ability to deliver service to the customer. Once you have your diagnosis, you then know where to apply corrective measures if needed.A.C.E.S. helps employees focus on the three component parts of customer service. This model complements my 4 (and 7) laws of exceptional customer service.The ACES model is a simple formula Attitude + Competence + Empowerment = (exceptional) ServiceThe first component,
The Important Function of Shrink Wrap for Boats
Shrink wrap can help protect and organize a gift fruit basket, but if your gift is a boat and not a fruit basket, do not fear. Boats can be shrink wrapped too, using the same technology.Shrink wrap systems use a plastic film, typically made of PVC, Polyolefin, or polyethylene. The plastic film is wrapped around an object to protect it from moisture, dirt, and other hazards of travel or storage. The plastic film is heated to conform to the shape of the object. Shrink wrap systems may be small and inexpensive, used by a home businessperson, or large,
you Shrink wrap can help protect and organize a gift fruit basket, but if your gift is a boat and not a fruit basket, do not fear. Boats can be shrink wrapped too, using the same technology.Shrink wrap systems use a plastic film, typically made of PVC, Polyolefin, or polyethylene. The plastic film is wrapped around an object to protect it from moisture, dirt, and other hazards of travel or storage. The plastic film is heated to conform to the shape of the object. Shrink wrap systems may be small and inexpensive, used by a home businessperson, or large,
What Cross-cultural Training Can Do for You
International business is more complex than ever before. Success in every sector is now seen in global terms. Yet success in working with colleagues from different cultures is no easy goal. In order to connect, we have to communicate effectively and we can only do this in an atmosphere of mutual respect, understanding and trust. Cross-cultural training helps you understand the underlying cultural values that drive behaviour—you first understand your own cultural background and then other people’s.Its outcomes should be first to take the confusion o
u generate s
International business is more complex than ever before. Success in every sector is now seen in global terms. Yet success in working with colleagues from different cultures is no easy goal. In order to connect, we have to communicate effectively and we can only do this in an atmosphere of mutual respect, understanding and trust. Cross-cultural training helps you understand the underlying cultural values that drive behaviour—you first understand your own cultural background and then other people’s.Its outcomes should be first to take the confusion o
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