AtricleZine - Business

Create a Market Position for Your Medical Practice
Carve out a market position to maximize your marketing investmentIn the marketing world, positioning is a relatively new concept. Introduced in 1982 by marketing gurus, Al Ries and Jack Trout, the idea behind positioning is to clearly define what your practice represents to the patient. Through this unique position, a level of mindshare is devoted to your practice. These positioning efforts should clearly communicate what your practice offers.Prior to the 1980's, Ma

lans. Every once in a while I have a brainstorm that results in a gra
Direct Mail 03: The Message
In the previous two segments of this series we mentioned methods of contacting potential customers by classified and print ads and also the stationary used in direct mail contact including the use of postcards. In this article we give some hints on what is called copywriting or the art of selling your stuff.You will need to think about what you write in your advertising and in your print and classified ads. There are many books on copywriting available in libraries and at
“What are you doing up?”
That was at 5:00 a.m. and the speaker was my wife. I said, “I woke up at 4:00, didn’t go back to sleep so I got up.”
She disappeared as silently as she appeared. I guess she crawled back in bed.
Of course I woke up because I had grandiose plans. Every once in a while I have a brainstorm that results in a gran
How the Entrepreneur Becomes a Generalist
Expert authors are specialists by definition. You are an expert when you know very much (a deep knowledge) of a limited area (of expertise). Generalists, and managers belong more to this “category” than to the other, they know more about a broader area but their knowledge resides just under the surface.One of the competences of a manager is that he or she should be able to delegate and control what is delegated. You can choose to do that in different ways.You could
my wife. I said, “I woke up at 4:00, didn’t go back to sleep so I got up.”
She disappeared as silently as she appeared. I guess she crawled back in bed.
Of course I woke up because I had grandiose plans. Every once in a while I have a brainstorm that results in a gra
Employment Screening Statistics
Employment screening is vital for a company of any size. As manager, business owner, or human resources head, you should know that the company's success does not only depend on the clients but also on the achievements of the employees in every position. That is why it is highly important to hire only qualified employees that are the fit for the vacant positions. And to better come up with pre-employment screening strategies, employers should be informed about employment screening
.”
She disappeared as silently as she appeared. I guess she crawled back in bed.
Of course I woke up because I had grandiose plans. Every once in a while I have a brainstorm that results in a gra
IT & ERP Consulting: Industry Trends
IT/ERP/MRP consulting industry is currently under the transformation. This process is usually happening and comes in parallel with new economic recovery and change in the business paradigm. We’ll try to appeal to historical excurse and give some hints on the future trends. In our case we work with such products as Microsoft Business Solutions Great Plains, CRM, Navision, Retail Management System (RMS) and cross integrations between them and non-Microsoft products: Oracle, Lotu
d back in bed.
Of course I woke up because I had grandiose plans. Every once in a while I have a brainstorm that results in a gra
How Business Davids Can Overcome Goliaths
In the story of David and Goliath, young David challenged the mighty Goliath. King Saul wanted David to wear his armour so that he could fight Goliath in the traditional way. But David chose to forgo the armour, used a weapon of his choosing, and relied on his own speed, and was ultimately successful in slaying the giant Goliath.Small business owners viewing the Goliaths of their industry slugging it out using all the marketing weaponry in their well stocked armoury, can b
lans. Every once in a while I have a brainstorm that results in a grandiose plan.
Back when I was working for a living, rather than spending the day goofing off, I would go to one of our manufacturing plants that made fine crystal. The Director of R & D there had a strange-looking cookie-jar-like container of very ancient, quaint, and foreign origi

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AtricleZine - Grandiose Plans: Why I Got Out of Bed This Morning

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