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AtricleZine - Build Credibility, Value, and Trust on a Shoestring
ARE YOU A STRONG CANDIDATE FOR PROFESSIONAL CONSULTING AND CONTRACTING?I am a strong believer in the professional contracting work avenue/model. I feel it gets us closer to our roots, and takes us back to a time before we had Fortune 500 companies where we could go work for 30 years and retire. Employment, as we know it today, is the newest work model as a whole. There are other avenues and models that have come about as a result of traditional employment, but the idea of someone paying you a set salary for 40 hours a week, giving you 2 weeks paid vacation and 5 PTO days per year is, believe it or not, quite new!!! Right now you are probably thinking I am
Volunteer for a charity, community cause or association.
Budget your time wisely and volunteer for a cause or group in which you strongly support. If you do, then you will work willingly and passionately. You will feel good about your contribution . Others see you at
Are you on mental vacation? Yeah, it’s hot, gas prices are going through the roof, you’re beginning to sag and we are only halfway through the year. It’s time to get ready for a busy fall trade show season. Here’s a quick checklist –REVIEW WHAT YOU DID AT THE SAME SHOW LAST YEAR -Look at any logistics problems you had – were shipments late? Were there on-floor problems? Were marketing materials, including your exhibit, on target? Were there glitches in how leads were collected and sent to sales? Did you write a report from your end – and do you have a current sales report? If not, how do you know what you did worked? Fix them now so this year’s show goe
Your second priority is marketing. Marketing is taming and grooming the beast. Marketing is everything that makes it easier to sell. Marketing is about sending messages - and everything you do or don't do sends a message. You are responsible for these messages because they impact the perception of your credibility, value and trust. The impact of marketing is long term. The best time to start marketing was yesterday. The next best time is today.
Use these low-budget techniques to build credibility, value and trust on a shoestring.
Be a guest speaker for community groups, schools and associations.
You most want to speak in front of prospects. But sometimes you need to take side steps to get there. There are over 8,000 associations in Canada. Check the directories at the library to find associations that may have prospects. Then contact the local chapters to offer a no-charge seminar or speech. Don't tell them you speak for free even though you do. Instead tell them that you normally charge, pick a number, but agree to waive your fee as a first time offer. The presentation must be of value and interest to the audience. It can not be an infomercial. Provide a handout with key points from your talk. Include information about your services along with your contact numbers and website on the handout. Ensure your introducer reads the introduction you prepare that establishes your expertise and what you do. But don't stand up there and sell - instead market by using examples of how you helped previous clients. Ask for a list of all attendees. If they refuse, collect everyone's business card for a draw. Give away a book, one of your products or 30 minutes of your service. It is more important to collect business cards than to give yours away.
After your presentation ask the organizer to refer you to speak at other associations or other chapters of the same association. Other groups you might speak to are Rotary, chambers of commerce, and various networking clubs. You don't need to be a member to be a guest speaker. Prepare and rehearse your presentation. To become a better speaker read the book, "Secrets of Power Presentations", by Peter Urs Bender and visit Toastmasters, a non-profit association that teaches presentations skills. The book is in most stores and you can find a local Toastmasters club by visiting www.Toastmasters.org
Volunteer for a charity, community cause or association.
Budget your time wisely and volunteer for a cause or group in which you strongly support. If you do, then you will work willingly and passionately. You will feel good about your contribution . Others see you at
The other day, I called one of our very good clients who has a brick and mortar store, excellent mail order business, superb telemarketing organization, and a top notch web site. They don’t have a retail store in my area, so I usually order on line or call them. I order from them for a number of reasons: * They are a very good client of ours. * Their products are superb. * Their service is almost always at the Make-You-Happy level . But even the best service businesses fall short and that’s why we need to be consistent and persistent in reinforcing Make-You-Happy Customer Service in our business. One of t
Use these low-budget techniques to build credibility, value and trust on a shoestring.
Be a guest speaker for community groups, schools and associations.
You most want to speak in front of prospects. But sometimes you need to take side steps to get there. There are over 8,000 associations in Canada. Check the directories at the library to find associations that may have prospects. Then contact the local chapters to offer a no-charge seminar or speech. Don't tell them you speak for free even though you do. Instead tell them that you normally charge, pick a number, but agree to waive your fee as a first time offer. The presentation must be of value and interest to the audience. It can not be an infomercial. Provide a handout with key points from your talk. Include information about your services along with your contact numbers and website on the handout. Ensure your introducer reads the introduction you prepare that establishes your expertise and what you do. But don't stand up there and sell - instead market by using examples of how you helped previous clients. Ask for a list of all attendees. If they refuse, collect everyone's business card for a draw. Give away a book, one of your products or 30 minutes of your service. It is more important to collect business cards than to give yours away.
After your presentation ask the organizer to refer you to speak at other associations or other chapters of the same association. Other groups you might speak to are Rotary, chambers of commerce, and various networking clubs. You don't need to be a member to be a guest speaker. Prepare and rehearse your presentation. To become a better speaker read the book, "Secrets of Power Presentations", by Peter Urs Bender and visit Toastmasters, a non-profit association that teaches presentations skills. The book is in most stores and you can find a local Toastmasters club by visiting www.Toastmasters.org
Volunteer for a charity, community cause or association.
Budget your time wisely and volunteer for a cause or group in which you strongly support. If you do, then you will work willingly and passionately. You will feel good about your contribution . Others see you at
In this lesson we will explore what the actions from groups and individuals that hinder the health and growth of institutions. In our last lesson we discussed how a healthy institution worked. We talked about the people at the edge of the institution. We talked about the constituency, which is in the next layer. We talked about the power people who are part of the constituency, but who have access to the governance. We talked about the governance and also the overt mission of the institution and the covert mission.We talked about how the governance is supposed to be in charge of both the overt and covert mission by making the covert into the overt, if the
After your presentation ask the organizer to refer you to speak at other associations or other chapters of the same association. Other groups you might speak to are Rotary, chambers of commerce, and various networking clubs. You don't need to be a member to be a guest speaker. Prepare and rehearse your presentation. To become a better speaker read the book, "Secrets of Power Presentations", by Peter Urs Bender and visit Toastmasters, a non-profit association that teaches presentations skills. The book is in most stores and you can find a local Toastmasters club by visiting www.Toastmasters.org
Volunteer for a charity, community cause or association.
Budget your time wisely and volunteer for a cause or group in which you strongly support. If you do, then you will work willingly and passionately. You will feel good about your contribution . Others see you at
When I was selling Encyclopedia Britannica door-to-door many years ago, it was an obligatory part of the job to ask for referrals. And I hated it. It made me nervous and shaky just to think of it. Is this how you feel too?I hated to ask for fear I was imposing on my prospects, or even destroying my chances of a sale, so I left it almost until I was out the door, like an afterthought. As I didn’t make many sales, I didn’t seem to get many referrals either, which made matters worse. And because I didn’t get many sales I feared that I may lose what sales I did get if I asked for referrals.And yet referrals can be the very best prospective customers you can
After your presentation ask the organizer to refer you to speak at other associations or other chapters of the same association. Other groups you might speak to are Rotary, chambers of commerce, and various networking clubs. You don't need to be a member to be a guest speaker. Prepare and rehearse your presentation. To become a better speaker read the book, "Secrets of Power Presentations", by Peter Urs Bender and visit Toastmasters, a non-profit association that teaches presentations skills. The book is in most stores and you can find a local Toastmasters club by visiting www.Toastmasters.org
Volunteer for a charity, community cause or association.
Budget your time wisely and volunteer for a cause or group in which you strongly support. If you do, then you will work willingly and passionately. You will feel good about your contribution . Others see you at
Thirty years ago we would shop in local Town Centres. We'd visit the local butchers, greengrocers, wander around the open market and if we felt rich we'd have an amble around the local furniture and furnishings store. Once a month we'd catch the bus, or if we were lucky, drive our car to the local superstore. As most towns only had one, we didn't have a choice which one to visit.Once at the supermarket, we'd pass native British vegetables with angled mirrors above them to make it look like they had more stock. We'd pass fruit and salad where the most exotic items on display were dates and pomegranates and maybe once a year they'd get a shipment of blood orange
Volunteer for a charity, community cause or association.
Budget your time wisely and volunteer for a cause or group in which you strongly support. If you do, then you will work willingly and passionately. You will feel good about your contribution . Others see you at your best. They have the opportunity to know you and like you. And we would rather do business with people we know and like. By volunteering on a committee or charity you contact others who share your beliefs. And we like others who are like us. After working together as volunteers it is easier to discuss business opportunities. In this way you may discover new customers, and suppliers. You might also find partners for cross promotion or referrals. The bonus payoff from volunteering is positive media exposure. This might include photos and interviews that could result from your impact. You could join an established cause or you could simply organize your own event. A dentist donated one day of his time to give free fillings to children of single mothers just before Christmas. He received front-page coverage.
Write and publish articles
We grant tremendous respect to those who have published works. Write a book and that is an invaluable credibility tool. Case in point; before I wrote my book with Peter Urs Bender I was a nobody. After, I was an overnight marketing guru. I say 'overnight' because it took two years to write and lots of promotion. Nothing in business happens overnight, neither success nor failure.
You can and should start with something simpler than a book - articles that highlight your expertise. The simplest article to write is a tips list. It could be 'Three steps to prepare for ______'; 'Five questions to ask when buying ________'; 'Seven ways to save money on your __________'; or 'Ten tips for improving your _________'.
The most important step in writing is to start. The second most important step is to edit and rewrite. Forget about writing excellent copy the first time. I would be so disappointed with myself to find out you can write perfect copy the first time.
Where do you publish? You most want to be seen in the publications your prospects read. These might be trade and association magazines. Members tend to read them cover-to-cover. Of course it is wonderful to appear in a national business publication such as the Globe & Mail, Canadian Business, Profit or Small Business Canada. Copy your articles and send them to your clients and prospects. Post them on your web site and on the wall of your office - for visitors to admire and for you to be reminded that you are an expert.
Fee
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