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AtricleZine - Attendee Walking the Aisles - 6 Trade Show Tips for '06
An appropriate use of mobile and wireless technology has given birth to Mobile Ticketing. It is the latest and the most convenient way of purchasing tickets. Consumers no longer have to wait in long queues for buying tickets of movies, concerts, trains, planes or any football or soccer matches. In traditional method, paper tickets were having few disadvantages; like
6. FOLLOW-UP ….
If you are interested in an answer, you may need to
follow-up yourself with the company. Despite all the fancy
lead trackin systems, it is still true that about 80% of leads
are not followed-up and it has nothing to do with you
personally. Why? Now there are many more opportunities to
slic
Mystery shopping is an excellent way to make extra money. In fact, some people make a full time living doing it.There are many mystery shopping companies that will pay you to shop, eat at restaurants and take part in focus groups.A mystery shop consists of getting paid to go into a business without the employee's knowledge and reporting back to the mystery sho
Walk the aisles, see what’s new, plan purchases for the coming year? Is this the show when you pull out the order book or checkbook and make a commitment? Trade Show Training, inc. offers these 6 quick tips for those who are not exhibiting but who form the reason for any trade show – YOU - the Attendee…
1. LOOK FOR THE COMPANY….
While sales people are paid to be persuasive, you want to
do business with The Company. Review the pre-show
information and read the program about exhibitors. Select
those that match your requirements in terms of longevity,
products, services and guarantees.
2. LOOK AT THE STAFF….
Are you asking general questions or do you need an expert?
Understand your needs or your company’s requirements
before you step on the floor. Ask around your firm – how can
you help while you are at the show – before the show.
3. PLAN YOUR ROUTE….
Each show has a floor plan. Use it. If you don’t have the info
you need, contact show management. Map out those
exhibitors you want to see. There are two ways to do this –
by aisle or by product. Review your requirements and hit the
main ones first. TSTi suggests you go down every aisle.
Because you never know who is a new competitor.
4. BE OPEN TO NEW STUFF….
You will never be able to absorb everything at one show.
There will always be a new company, product, service,
concept… something that will be unexpected. Maybe it is in
a small, ugly exhibit stuffed in a corner with the hottest new
product to be introduced at the show, and you don’t know
about it. Or a new #1 competitor that cracked your business
and knows everything about your hottest product.
5. LEARN TO S-M-I-L-E, then SMILE….
Whether you are attendee or exhibitor, there should be
politeness on both sides of the aisle. Personality, expertise,
social graces, appropriate business manners and tenacity
are important for everyone at trade shows. Remember to
S-M-I-L-E – See-Meet-Introduce-Listen-Engage
6. FOLLOW-UP ….
If you are interested in an answer, you may need to
follow-up yourself with the company. Despite all the fancy
lead trackin systems, it is still true that about 80% of leads
are not followed-up and it has nothing to do with you
personally. Why? Now there are many more opportunities to
slice
Sam’s Club stores use plastic membership cards that look and act in some ways like a credit or debit card to identify members. There are several reasons why membership cards are used for these private membership cards. At first glance, it would seem the idea of the private membership store was an idea that flies in the face of conventional retail logic. Most retail location
1. LOOK FOR THE COMPANY….
While sales people are paid to be persuasive, you want to
do business with The Company. Review the pre-show
information and read the program about exhibitors. Select
those that match your requirements in terms of longevity,
products, services and guarantees.
2. LOOK AT THE STAFF….
Are you asking general questions or do you need an expert?
Understand your needs or your company’s requirements
before you step on the floor. Ask around your firm – how can
you help while you are at the show – before the show.
3. PLAN YOUR ROUTE….
Each show has a floor plan. Use it. If you don’t have the info
you need, contact show management. Map out those
exhibitors you want to see. There are two ways to do this –
by aisle or by product. Review your requirements and hit the
main ones first. TSTi suggests you go down every aisle.
Because you never know who is a new competitor.
4. BE OPEN TO NEW STUFF….
You will never be able to absorb everything at one show.
There will always be a new company, product, service,
concept… something that will be unexpected. Maybe it is in
a small, ugly exhibit stuffed in a corner with the hottest new
product to be introduced at the show, and you don’t know
about it. Or a new #1 competitor that cracked your business
and knows everything about your hottest product.
5. LEARN TO S-M-I-L-E, then SMILE….
Whether you are attendee or exhibitor, there should be
politeness on both sides of the aisle. Personality, expertise,
social graces, appropriate business manners and tenacity
are important for everyone at trade shows. Remember to
S-M-I-L-E – See-Meet-Introduce-Listen-Engage
6. FOLLOW-UP ….
If you are interested in an answer, you may need to
follow-up yourself with the company. Despite all the fancy
lead trackin systems, it is still true that about 80% of leads
are not followed-up and it has nothing to do with you
personally. Why? Now there are many more opportunities to
slic
Chances are you’re not very smart. That’s not an insult, just statistics. With intelligence, as is true with most things in life, there is a natural bell-shaped distribution. In other words, there is a small number of morons in the world, a small number of geniuses, and a lot of people in between. That works out for me because this article doesn’t target the morons (sorr
3. PLAN YOUR ROUTE….
Each show has a floor plan. Use it. If you don’t have the info
you need, contact show management. Map out those
exhibitors you want to see. There are two ways to do this –
by aisle or by product. Review your requirements and hit the
main ones first. TSTi suggests you go down every aisle.
Because you never know who is a new competitor.
4. BE OPEN TO NEW STUFF….
You will never be able to absorb everything at one show.
There will always be a new company, product, service,
concept… something that will be unexpected. Maybe it is in
a small, ugly exhibit stuffed in a corner with the hottest new
product to be introduced at the show, and you don’t know
about it. Or a new #1 competitor that cracked your business
and knows everything about your hottest product.
5. LEARN TO S-M-I-L-E, then SMILE….
Whether you are attendee or exhibitor, there should be
politeness on both sides of the aisle. Personality, expertise,
social graces, appropriate business manners and tenacity
are important for everyone at trade shows. Remember to
S-M-I-L-E – See-Meet-Introduce-Listen-Engage
6. FOLLOW-UP ….
If you are interested in an answer, you may need to
follow-up yourself with the company. Despite all the fancy
lead trackin systems, it is still true that about 80% of leads
are not followed-up and it has nothing to do with you
personally. Why? Now there are many more opportunities to
slic
As technology improved, so did the nitrogen generator systems, and recent discoveries have led to the reducing of the nitrogen generators size.These new-generation, small size nitrogen generators are very effective and reliable, and they operate automatically, with very little maintenance required.The main difference between these nitrogen generators and the n
5. LEARN TO S-M-I-L-E, then SMILE….
Whether you are attendee or exhibitor, there should be
politeness on both sides of the aisle. Personality, expertise,
social graces, appropriate business manners and tenacity
are important for everyone at trade shows. Remember to
S-M-I-L-E – See-Meet-Introduce-Listen-Engage
6. FOLLOW-UP ….
If you are interested in an answer, you may need to
follow-up yourself with the company. Despite all the fancy
lead trackin systems, it is still true that about 80% of leads
are not followed-up and it has nothing to do with you
personally. Why? Now there are many more opportunities to
slic
The average American is bombarded with more than 3000 commercial messages daily, presumably responsible for the recent decline in money allocated to corporate advertising departments. American consumers senses are heightened to commercial advertising and are turning the page, tuning out the billboard, fast-forwarding the commercial and becoming more agitated at pop-ups.
6. FOLLOW-UP ….
If you are interested in an answer, you may need to
follow-up yourself with the company. Despite all the fancy
lead trackin systems, it is still true that about 80% of leads
are not followed-up and it has nothing to do with you
personally. Why? Now there are many more opportunities to
slice-and-dice your info to oblivion. Not an excuse but
today’s reality.
On the other hand, it pays to be polite. If you gave your information to an exhibitor – RFP, RFD, badge swipe, business card, form for a gift, attendee list, etc. – then be gracious about follow-up contact from that company.
Do you know that you gave permission? As an attendee, you are fair game for any exhibitor. Enjoy the show.
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