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  • AtricleZine - Finding Overseas Buyers - Is it Easier Now ?

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    Perhaps the most daunting challenge any budding exporter faces is to find buyers for his/her products. Selling in international market has never been simple - with diverse language, geographical distance, cultural difference and lack of market knowledge posing real challenge to any manufacturer/ exporter.

    However, given right homework and planning, selling in overseas market today is easier, simpler and less expensive than it was a decade ago. There are many silver linings in the forms of positive Govt Policy, favourable international climate, less tariff and non-tariff barriers and above all easy and inexpensive access to an incredibly powerful and all-encompassing medium like Internet. Never before in the history of human civilization so many people from so vastly different places and societies freely interacted with each other as we witness today in Internet.

    So, how do today's exporters take advantage of this favourable business climate and become successful ? The answer lies in thoughtful planning, effective implementation and perseverance.

    In fact, large number of exporters have used these advantages successfully as reflected in unprecedented export

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    However, given right homework and planning, selling in overseas market today is easier, simpler and less expensive than it was a decade ago. There are many silver linings in the forms of positive Govt Policy, favourable international climate, less tariff and non-tariff barriers and above all easy and inexpensive access to an incredibly powerful and all-encompassing medium like Internet. Never before in the history of human civilization so many people from so vastly different places and societies freely interacted with each other as we witness today in Internet.

    So, how do today's exporters take advantage of this favourable business climate and become successful ? The answer lies in thoughtful planning, effective implementation and perseverance.

    In fact, large number of exporters have used these advantages successfully as reflected in unprecedented expor

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    linings in the forms of positive Govt Policy, favourable international climate, less tariff and non-tariff barriers and above all easy and inexpensive access to an incredibly powerful and all-encompassing medium like Internet. Never before in the history of human civilization so many people from so vastly different places and societies freely interacted with each other as we witness today in Internet.

    So, how do today's exporters take advantage of this favourable business climate and become successful ? The answer lies in thoughtful planning, effective implementation and perseverance.

    In fact, large number of exporters have used these advantages successfully as reflected in unprecedented expor

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    in the history of human civilization so many people from so vastly different places and societies freely interacted with each other as we witness today in Internet.

    So, how do today's exporters take advantage of this favourable business climate and become successful ? The answer lies in thoughtful planning, effective implementation and perseverance.

    In fact, large number of exporters have used these advantages successfully as reflected in unprecedented expor

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    siness climate and become successful ? The answer lies in thoughtful planning, effective implementation and perseverance.

    In fact, large number of exporters have used these advantages successfully as reflected in unprecedented export growth witnessed over last 10 years.

    How To Find Buyers

    To put it simply, there are only two ways you can find buyers of your products - either you find the buyer or buyer finds you. Your sales strategy must take into account both the factors and plan for effective use of both sources.

    Some of the ways to locate buyers are :

    • Searching directories, trade literature etc.
    • Using buyer-seller meets organized by trade associations
    • Conducting Market Research
    • Employing Commercial Agent/ Representatives
    • Subscribing to information services etc.
    Some of the ways of attracting buyers are:
    • Advertisement
    • Promotion (e.g. direct mail)
    • Trade Shows
    • Web-sites
    • Search Engine Marketing
    • etc.

    How Important is the Internet in you

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