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    y don't really want. A "salesperson" who tries to force something on you is probably worse then trekking through stores or doing your own research.

    But a "real" salesperson should be an asset to any kind of business. A real salesperson is

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    Back in the Day

    In the olden days, when I was a kid, stores hired people to help customers. They actually listened and tried to help. They would find items for you and help you figure out what was good or bad about products and give you ideas about using new things in new ways. These people were called salespeople.

    Now I know that's confusing because a lot of stores today call the teenager behind the counter (preoccupied with texting his friends) a salesperson -- if he can manage to push the right icon on the cash register and process your credit card, that is today's qualification for salesperson of the month. Sometimes he'll even point to the part of the store where you might find what you're looking for.

    The idea is that salespeople cost the store too much and that customers don't like being sold. That's kinda true. People don't like being "sold." And businesses lose money when customers are unhappy or sold things they don't really want. A "salesperson" who tries to force something on you is probably worse then trekking through stores or doing your own research.

    But a "real" salesperson should be an asset to any kind of business. A real salesperson is

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    Now I know that's confusing because a lot of stores today call the teenager behind the counter (preoccupied with texting his friends) a salesperson -- if he can manage to push the right icon on the cash register and process your credit card, that is today's qualification for salesperson of the month. Sometimes he'll even point to the part of the store where you might find what you're looking for.

    The idea is that salespeople cost the store too much and that customers don't like being sold. That's kinda true. People don't like being "sold." And businesses lose money when customers are unhappy or sold things they don't really want. A "salesperson" who tries to force something on you is probably worse then trekking through stores or doing your own research.

    But a "real" salesperson should be an asset to any kind of business. A real salesperson is

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    rson -- if he can manage to push the right icon on the cash register and process your credit card, that is today's qualification for salesperson of the month. Sometimes he'll even point to the part of the store where you might find what you're looking for.

    The idea is that salespeople cost the store too much and that customers don't like being sold. That's kinda true. People don't like being "sold." And businesses lose money when customers are unhappy or sold things they don't really want. A "salesperson" who tries to force something on you is probably worse then trekking through stores or doing your own research.

    But a "real" salesperson should be an asset to any kind of business. A real salesperson is

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    t you're looking for.

    The idea is that salespeople cost the store too much and that customers don't like being sold. That's kinda true. People don't like being "sold." And businesses lose money when customers are unhappy or sold things they don't really want. A "salesperson" who tries to force something on you is probably worse then trekking through stores or doing your own research.

    But a "real" salesperson should be an asset to any kind of business. A real salesperson is

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    y don't really want. A "salesperson" who tries to force something on you is probably worse then trekking through stores or doing your own research.

    But a "real" salesperson should be an asset to any kind of business. A real salesperson is an aide to the process of purchasing. His job is as much to help the customer find a solution and make a decision as it is to help his company sell a product. Sure he wants to make the sale. But a good salesperson brings the right product to the right prospect and then facilitates a merger of the two.

    The reasons people don't buy DO NOT include:

    It costs too much

    It's the wrong time of year

    I already have something that does that

    Interest rates are too high

    The REAL reasons people don't buy DO include:

    I don't see how it solves my problem

    I don't understand why I need it

    I don't understand why it costs so much

    I don't know what I can do with it

    The Order Taker

    The order taker might be able to tell you how much something costs, or how long it will take to deliver it -- if you can find her, get her off the cell phone and get her attention. But o

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