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    How to Make Big Career Decisions a Little Easier
    How do you feel about the work you're doing? Are you enlivened? Is your career headed down the path you had in mind? Or do you find yourself wondering whether it's time to make a career change that will help you meet your goals? If you're considering such a change, the enormity of this decision may be weighing on you, as you evaluate a choice that will impact more than your work life.When making career decisions, you'll benefit by breaking the decision down into smaller parts, to help you identify the criteria most important for you. Once you identify your needs, interests, values, and ideals for your work, you will have what you need to evaluate the suitability of your current and potential future jobs.Getting Started What are the Core Needs you have in order to become fulfilled at work?Theorists have found that we are born with our Core Needs, and they stay with us throughout our lives. Individuals, either consciously or unconsciously,
    (regardless of whether everyone has arrived) and finish meetings on time and at the start of the meeting confirm the amount of time available with the attendees, “Do we have until 1.00pm together today?” This gives everyone the opportunity to confirm their availability for the duration of the meeting, or to alert you if they need to leave early. This can be crucial information – it allows you prioritise your agenda items to ensure you spend time on the right topics, while the right people are still in the room. By always starting and finishing on time people will learn what to expect and make an extra effort to also be on time, rather than risk missing out on content or the embarrassment of coming in once the meeting has started.

    How are you feeling? It is important to get a sense of how people are feeling about the meeting – including their investment of time, anticipation about what will be discussed or what the outcomes might be as well as their concerns about issues affecting them. You can achieve this simply by asking, “How is everyone feeling about

    Analyzing Your Competition
    The who, what, where, when, why, and howKnowing your competition allows you to identify a niche and develop your own unique selling proposition (USP). Clearly defining and understanding the core value you offer your clients can depend on your having a firm grasp of your competitors' strengths and weaknesses.Where do you start?1) Make a list of your competitors. Think big in this step. Don't just think about your direct competition; think about indirect competition in other industries as well. For example, as a copywriter I could list my competitors as fellow copywriters that do freelance work. But I don't want to stop there. Other potential competitors may include large ad agencies, small ad agencies (each may play a different role with clients), technical writers, a company's in-house writers, journalists, and even fill-in-the-blank templates you can purchase on the Internet.2) From this broad-based competitive list, list specific
    There’s one simple secret to effective meetings: set an agenda and stick to it. The agenda drives the content and outcomes of the meeting and, where appropriate, should reflect the needs of all attendees so everyone has a buy-in and an interest in the outcomes. Follow these simple steps for planning and running meetings and you’ll be amazed at what you can achieve. And, just in case not everyone in your organisation is following these steps to great meetings, I’ve included some key questions you should ask before you accept any meeting invitation…yes, you do have an option and you can say no if joining in the meeting is not the most effective use of your time.

    Before the Meeting

    Circulate an agenda. Never schedule a meeting without making it clear to your attendees what the purpose, timeframe and outcomes of the meeting will be. Send out a draft agenda to everyone who will be attending. If appropriate, ask for their input to refine, add or delete agenda items. Revise and re-send the final agenda the day before the meeting to everyone planning to attend. This way everyone has notice of the meeting content, the opportunity to put their own issues and interests on the table, and time to prepare.

    Phone ahead. Call the meeting attendees (or your key contact) the day before to confirm the meeting time, location, number of people attending (and their names and titles) and availability of any resources you might need for your presentation.

    Who’s in charge? Find out who the decision makers are – this will help you to direct your attention toward the key players as well as to get a feel for the progress of the meeting based on their input and responses.

    During the Meeting

    Start with the agenda. Before you open your laptop or launch into your presentation, take a few minutes to write up an agenda that everyone can see. This is far more appropriate in creative or free-flowing meeting environments as opposed to formal meetings where last minute additions to the agenda may not be at all welcomed.

    Use your pre-meeting agenda as a base and give people the opportunity to suggest any last minute topic areas or refinements. Write their responses on a whiteboard or piece of paper taped to a wall, using different coloured pens or initials to indicate which input belongs to which person. This allows you to quickly identify what is important to different individuals – and if you’ve identified the decision makers – what they’re particularly interested in. Some people may be surprised at the opportunity to contribute in this way, so allow time for people to consider their responses.

    Keep asking. You may need to continue asking, “Is there anything else?” If everyone says no, and you suspect there may be something that has remained unsaid, ask, “If there was something else, what would it be?” This gives everyone permission to think laterally, to ‘imagine’ other items which they might not have yet thought of, or wanted to suggest.

    Hidden agendas. In most meetings there are many agendas – the stated agenda and the hidden agendas of the individuals attending – what is it that they want to get out of the meeting for themselves? It’s quite simple to find out – just ask the question – “What other agendas are there for this meeting?” Alternatively you might state, “There always seems to be another agenda with most meetings I attend, is there another agenda today?” It is important to find out if there are other drivers, decision-making criteria or concerns before you begin the meeting.

    Global vs local. Review the agenda to identify global (strategic) and local (specific) items. Make note of whom they belong to and address these issues to their ‘owners’ throughout the meeting.

    This agenda-setting process may seem long, but it is so valuable. Setting effective agendas for meetings shows that you value the attendees’ time and that you want to cover information and content that is relevant to them. Once your agenda is set you can speed up the meeting by addressing each item, focusing your presentation on the aspects most important to your audience and demonstrating respect for their issues, concerns and feelings.

    Check the time. Make sure you always begin (regardless of whether everyone has arrived) and finish meetings on time and at the start of the meeting confirm the amount of time available with the attendees, “Do we have until 1.00pm together today?” This gives everyone the opportunity to confirm their availability for the duration of the meeting, or to alert you if they need to leave early. This can be crucial information – it allows you prioritise your agenda items to ensure you spend time on the right topics, while the right people are still in the room. By always starting and finishing on time people will learn what to expect and make an extra effort to also be on time, rather than risk missing out on content or the embarrassment of coming in once the meeting has started.

    How are you feeling? It is important to get a sense of how people are feeling about the meeting – including their investment of time, anticipation about what will be discussed or what the outcomes might be as well as their concerns about issues affecting them. You can achieve this simply by asking, “How is everyone feeling about t

    Increase Response For Your Nonprofit Organization By Getting To Know Your Donors
    Copy that inspires larger donations, motivates more advocacy, or spurs greater response of any kind begins with knowing your donor, your prospect, your audience. That's why a fundamental rule of writing strong copy is... "Know Thy Audience."Knowing doesn't refer to mere demographics or geographic segments of the population. Deep, powerful knowledge of your audience comes from psychographics. Their desires, fears, beliefs, frustrations, interests, and past donating preferences.So how do you get to know them? What are the tools that reveal donor thinking and psychographics?Study complaint letters you receive. They usually reveal a great deal about your donor's expectations and feelings. Study any letters from donors and prospective donors.Examine the mailing list data card. Begin near the top of the card. Here is a useful description of what the prospects hav
    to attend. This way everyone has notice of the meeting content, the opportunity to put their own issues and interests on the table, and time to prepare.

    Phone ahead. Call the meeting attendees (or your key contact) the day before to confirm the meeting time, location, number of people attending (and their names and titles) and availability of any resources you might need for your presentation.

    Who’s in charge? Find out who the decision makers are – this will help you to direct your attention toward the key players as well as to get a feel for the progress of the meeting based on their input and responses.

    During the Meeting

    Start with the agenda. Before you open your laptop or launch into your presentation, take a few minutes to write up an agenda that everyone can see. This is far more appropriate in creative or free-flowing meeting environments as opposed to formal meetings where last minute additions to the agenda may not be at all welcomed.

    Use your pre-meeting agenda as a base and give people the opportunity to suggest any last minute topic areas or refinements. Write their responses on a whiteboard or piece of paper taped to a wall, using different coloured pens or initials to indicate which input belongs to which person. This allows you to quickly identify what is important to different individuals – and if you’ve identified the decision makers – what they’re particularly interested in. Some people may be surprised at the opportunity to contribute in this way, so allow time for people to consider their responses.

    Keep asking. You may need to continue asking, “Is there anything else?” If everyone says no, and you suspect there may be something that has remained unsaid, ask, “If there was something else, what would it be?” This gives everyone permission to think laterally, to ‘imagine’ other items which they might not have yet thought of, or wanted to suggest.

    Hidden agendas. In most meetings there are many agendas – the stated agenda and the hidden agendas of the individuals attending – what is it that they want to get out of the meeting for themselves? It’s quite simple to find out – just ask the question – “What other agendas are there for this meeting?” Alternatively you might state, “There always seems to be another agenda with most meetings I attend, is there another agenda today?” It is important to find out if there are other drivers, decision-making criteria or concerns before you begin the meeting.

    Global vs local. Review the agenda to identify global (strategic) and local (specific) items. Make note of whom they belong to and address these issues to their ‘owners’ throughout the meeting.

    This agenda-setting process may seem long, but it is so valuable. Setting effective agendas for meetings shows that you value the attendees’ time and that you want to cover information and content that is relevant to them. Once your agenda is set you can speed up the meeting by addressing each item, focusing your presentation on the aspects most important to your audience and demonstrating respect for their issues, concerns and feelings.

    Check the time. Make sure you always begin (regardless of whether everyone has arrived) and finish meetings on time and at the start of the meeting confirm the amount of time available with the attendees, “Do we have until 1.00pm together today?” This gives everyone the opportunity to confirm their availability for the duration of the meeting, or to alert you if they need to leave early. This can be crucial information – it allows you prioritise your agenda items to ensure you spend time on the right topics, while the right people are still in the room. By always starting and finishing on time people will learn what to expect and make an extra effort to also be on time, rather than risk missing out on content or the embarrassment of coming in once the meeting has started.

    How are you feeling? It is important to get a sense of how people are feeling about the meeting – including their investment of time, anticipation about what will be discussed or what the outcomes might be as well as their concerns about issues affecting them. You can achieve this simply by asking, “How is everyone feeling about

    How Zippo Started
    The Zippo company originated in a small Pennsylvania town during the depression, at a time when the United States was indeed struggling. Zippo's success was created through innovation and a lot of hard work, through the creation of a durable yet still very functional product, a very effective marketing campaign that includes a lifetime warranty. What happened was one night in 1932 there was a dinner held at the country club in Bradford, Pennsylvania. Attending the dance was one George G. Blaisdell. George was currently trying to think of a new way to create a bit of income during this rough time in our Nations history.Up until this night Mr. Blaisdell had not been able to figure a way of generating more money. During the dinner he took a break to go have a smoke out on the balcony. There he found a friend of his trying to light up a cigarette. His friend had pulled out his lighter to light his cigarette. In doing so Blaisdell noticed h
    ity to suggest any last minute topic areas or refinements. Write their responses on a whiteboard or piece of paper taped to a wall, using different coloured pens or initials to indicate which input belongs to which person. This allows you to quickly identify what is important to different individuals – and if you’ve identified the decision makers – what they’re particularly interested in. Some people may be surprised at the opportunity to contribute in this way, so allow time for people to consider their responses.

    Keep asking. You may need to continue asking, “Is there anything else?” If everyone says no, and you suspect there may be something that has remained unsaid, ask, “If there was something else, what would it be?” This gives everyone permission to think laterally, to ‘imagine’ other items which they might not have yet thought of, or wanted to suggest.

    Hidden agendas. In most meetings there are many agendas – the stated agenda and the hidden agendas of the individuals attending – what is it that they want to get out of the meeting for themselves? It’s quite simple to find out – just ask the question – “What other agendas are there for this meeting?” Alternatively you might state, “There always seems to be another agenda with most meetings I attend, is there another agenda today?” It is important to find out if there are other drivers, decision-making criteria or concerns before you begin the meeting.

    Global vs local. Review the agenda to identify global (strategic) and local (specific) items. Make note of whom they belong to and address these issues to their ‘owners’ throughout the meeting.

    This agenda-setting process may seem long, but it is so valuable. Setting effective agendas for meetings shows that you value the attendees’ time and that you want to cover information and content that is relevant to them. Once your agenda is set you can speed up the meeting by addressing each item, focusing your presentation on the aspects most important to your audience and demonstrating respect for their issues, concerns and feelings.

    Check the time. Make sure you always begin (regardless of whether everyone has arrived) and finish meetings on time and at the start of the meeting confirm the amount of time available with the attendees, “Do we have until 1.00pm together today?” This gives everyone the opportunity to confirm their availability for the duration of the meeting, or to alert you if they need to leave early. This can be crucial information – it allows you prioritise your agenda items to ensure you spend time on the right topics, while the right people are still in the room. By always starting and finishing on time people will learn what to expect and make an extra effort to also be on time, rather than risk missing out on content or the embarrassment of coming in once the meeting has started.

    How are you feeling? It is important to get a sense of how people are feeling about the meeting – including their investment of time, anticipation about what will be discussed or what the outcomes might be as well as their concerns about issues affecting them. You can achieve this simply by asking, “How is everyone feeling about

    The Multi-Purpose Character of the Innovative Text to Screen Software Products
    Text to screen software systems are the innovative approach to entertainment, marketing and advertising. Such tools are extremely adaptable, easy and quick to use, reliable and very effective in closing the gap between businesses and their targeted clientele. The variety of features comprised by text to screen systems renders such tools perfect for businesses that want to achieve better exposure and promote their services the simple and cost-effective way.Text to screen systems refer to interactive text messaging software products which allow users to display messages on screens in real time. Such systems are guaranteed to enhance events by encouraging clients or guests to participate actively in games, shows and contests, and also enable users to boost profits through live advertising. The best characteristic of interactive text messaging systems is that they can serve for multiple purposes simultaneously. For instance, such software tools can be used
    themselves? It’s quite simple to find out – just ask the question – “What other agendas are there for this meeting?” Alternatively you might state, “There always seems to be another agenda with most meetings I attend, is there another agenda today?” It is important to find out if there are other drivers, decision-making criteria or concerns before you begin the meeting.

    Global vs local. Review the agenda to identify global (strategic) and local (specific) items. Make note of whom they belong to and address these issues to their ‘owners’ throughout the meeting.

    This agenda-setting process may seem long, but it is so valuable. Setting effective agendas for meetings shows that you value the attendees’ time and that you want to cover information and content that is relevant to them. Once your agenda is set you can speed up the meeting by addressing each item, focusing your presentation on the aspects most important to your audience and demonstrating respect for their issues, concerns and feelings.

    Check the time. Make sure you always begin (regardless of whether everyone has arrived) and finish meetings on time and at the start of the meeting confirm the amount of time available with the attendees, “Do we have until 1.00pm together today?” This gives everyone the opportunity to confirm their availability for the duration of the meeting, or to alert you if they need to leave early. This can be crucial information – it allows you prioritise your agenda items to ensure you spend time on the right topics, while the right people are still in the room. By always starting and finishing on time people will learn what to expect and make an extra effort to also be on time, rather than risk missing out on content or the embarrassment of coming in once the meeting has started.

    How are you feeling? It is important to get a sense of how people are feeling about the meeting – including their investment of time, anticipation about what will be discussed or what the outcomes might be as well as their concerns about issues affecting them. You can achieve this simply by asking, “How is everyone feeling about

    The High Cost of Turnover
    Turnover issues can affect your company’s profitability, customer loyalty, sales, productivity, and employee morale. Below are examples of turnover costs from some reliable sources:1/3 of a new hire’s annual salary or wage Department of Labor Nonprofessional position - 1.5 times the person’s annual salary Professional position - 2.4 times the person’s annual salary Rutgers University - Graduate School of Business $500 for a fast food employee HR Focus§ $3,000 - 5,000 to replace a truck driver HR Focus · $2,000 teller position Credit Union Magazine 38% of an emp
    (regardless of whether everyone has arrived) and finish meetings on time and at the start of the meeting confirm the amount of time available with the attendees, “Do we have until 1.00pm together today?” This gives everyone the opportunity to confirm their availability for the duration of the meeting, or to alert you if they need to leave early. This can be crucial information – it allows you prioritise your agenda items to ensure you spend time on the right topics, while the right people are still in the room. By always starting and finishing on time people will learn what to expect and make an extra effort to also be on time, rather than risk missing out on content or the embarrassment of coming in once the meeting has started.

    How are you feeling? It is important to get a sense of how people are feeling about the meeting – including their investment of time, anticipation about what will be discussed or what the outcomes might be as well as their concerns about issues affecting them. You can achieve this simply by asking, “How is everyone feeling about today’s meeting? Are there any issues or concerns?” In business we don’t always take time to acknowledge the feelings that enter a meeting, but feelings affect decision-making.

    Take note. Ensure that someone has been given the task of taking minutes, notes, or simply recording action items during the meeting – and make sure these are distributed promptly, within 24-hours of the meeting is ideal. If the meeting is fairly informal it might even be appropriate to photocopy the minute-taker’s notes as the meeting is winding-up and give a copy to everyone before they leave. Avoid the extra work of typing minutes unless it is absolutely necessary.

    Questions to ask before accepting a meeting

    What are we doing? What is the agenda for the meeting? Avoid time-wasting meetings by not accepting invitations to meetings that don’t have a clear agenda.

    Who else is coming? Ask this question to ensure that the meeting is set at the right level for you and that the appropriate people are involved.

    What can I do? Find out why you’re being invited to the meeting. Make sure there is a good reason for you to attend.

    What time? Be strict with your time. Find out what time the meeting is set to start and finish. Make sure you are on time and if the meeting looks like going over, let people know that you’ll be leaving at the allocated finishing time.

    Is it necessary? Where possible, only attend for your section of the agenda. Don’t sit through unnecessary meeting discussions waiting to get to the part that concerns you.

    What’s required? Find out what you need to prepare beforehand. If you don’t need to prepare anything, be sure you are clear about why your presence is necessary.

    Where is it? Ask for clear instructions including the address, floor number and meeting room number to avoid wasting time looking for the meeting venue. If possible, get a contact phone number you can call if you are delayed or having trouble finding the location.

    Can we teleconference? It’s not always necessary to be there in person – could you save the travel time and teleconference instead?

    What’s next? At the end of the meeting (or at the end of the section you’re staying for) find out when minutes and action plans will be available.

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