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    Using Banner Stands to Increase Trade Show Traffic
    Attending a trade show can be a very effective method of promoting your company and its products. And one of the most effective ways to optimize your trade show display and increase traffic to your booth is through the use of banner stands. A banner stand for your trade show display draws attention to your booth and helps you deliver your message to prospective clients, current customers and business contacts at what is usually a highly competitive event. Your trade show display should stand out from the crowd, and a banner stand is a great way to make sure it does.Banners themselves are typically constructed with either fabric or vinyl. There are advantages and disadvantages to each type of material, so you should consider how you will use your banner stand before deciding between fabric and vinyl. Fabric banners are durable and long-last
    is simply possessing a relevant positive track record of - experience - in similar scope & scale of responsibility roles insufficient criteria?

    From a career perspective, your experience is simply - what - you have done. What you have done says absolutely nothing about - how - you got it done (work methodology combined with skills & abilities employed). Two people can produce the same outcome through completely different methods, which effectively translates into each of those individuals having - the same experienc

    Advantages and Disadvantages of Working From Home
    AdvantagesThere are many different advantages of working from home. Learning how to make money from home is one of the best things you can do. It allows you the ability and freedom of working for yourself, in a way. When you work from home you can basically choose your own schedule. If you are most productive in the morning, you can set your hours for early in the day. If you are a night owl, you can work late at night and into the wee hours of the morning. You can schedule yourself a mid-afternoon nap, if that helps you to be more productive. You can even wear your pajamas or sweat pants and slippers to the office. You can help the kids with their homework, or even make them breakfast. You can even do your laundry or have dinner in the oven while you are working in your office. Working from home lets you feel more in control
    It is amazing how many executives, at one point or another, feel they have made bad hiring decisions. I'm not talking about hiring an executive who has fraudulently misrepresented their career accomplishments or capabilities either. I'm talking about hiring great executives with well substantiated track record of success that simply did not work out in the present role they were recruited into.

    How does this happen?

    It happens quite simply as a result of human nature; we like to interact with and work around people we like. This typically leads to disastrous hiring decisions based on simply looking for executives that have the same or relevant industry experience who have held similar scope & scale of responsibilities to the role you're trying to fill with whom you enjoy talking to and as a result like being around.

    What typically precedes a bad hiring decision is:

  • Failure to define the - specific - measurable responsibilities of a role in detail.
  • Failure to define the - specific - measurable business objectives the role is expected to achieve.
  • Failure to define the business ROI associated with achieving the - specific - measurable business objectives the role is expected to achieve.
  • Failure to define the - specific - executive and functional skills and abilities required to achieve each objective.
  • Failure to interview candidates for the presence of each - specific - skill and ability by forcing them to share - specific - examples of how they have successfully achieved similar objectives, or identifying that they leveraged the same requisite skill, ability and experience to drive a different objective.
  • Ultimately, enjoying dynamic, intellectually stimulating or charismatic conversation with a candidate is irrelevant to making a solid hiring decision and combining this solely with the criteria that a candidate simply possesses relevant industry experience and successful track records in similar scope & scale of responsibility roles is insufficient criteria for making a good solid hiring decision.

    Why is simply possessing a relevant positive track record of - experience - in similar scope & scale of responsibility roles insufficient criteria?

    From a career perspective, your experience is simply - what - you have done. What you have done says absolutely nothing about - how - you got it done (work methodology combined with skills & abilities employed). Two people can produce the same outcome through completely different methods, which effectively translates into each of those individuals having - the same experience

    What Is a Copywriter and What Does a Copywriter Do?
    A copywriter is a person tasked to write the text used for advertisements in magazines, newspapers, television, radio and other kinds of media. A copywriter may also be assigned to come up with the words for press releases, informational or promotional pamphlets, and other promotional materials. A copywriter may also be tasked to rewrite or edit existing materials. Thus, a copywriter’s job is a very flexible and potentially exciting career in the wide world of advertising and marketing.Where Does a Copywriter Work?A copywriter usually works in advertising firms, retail stores, and marketing companies in a metropolitan area. The working environment of a copywriter is usually found to be quite hectic, which makes creativity under pressure necessary. Advertising is known to be a very fast-paced field where many crises can suddenly occu
    ople we like. This typically leads to disastrous hiring decisions based on simply looking for executives that have the same or relevant industry experience who have held similar scope & scale of responsibilities to the role you're trying to fill with whom you enjoy talking to and as a result like being around.

    What typically precedes a bad hiring decision is:

  • Failure to define the - specific - measurable responsibilities of a role in detail.
  • Failure to define the - specific - measurable business objectives the role is expected to achieve.
  • Failure to define the business ROI associated with achieving the - specific - measurable business objectives the role is expected to achieve.
  • Failure to define the - specific - executive and functional skills and abilities required to achieve each objective.
  • Failure to interview candidates for the presence of each - specific - skill and ability by forcing them to share - specific - examples of how they have successfully achieved similar objectives, or identifying that they leveraged the same requisite skill, ability and experience to drive a different objective.
  • Ultimately, enjoying dynamic, intellectually stimulating or charismatic conversation with a candidate is irrelevant to making a solid hiring decision and combining this solely with the criteria that a candidate simply possesses relevant industry experience and successful track records in similar scope & scale of responsibility roles is insufficient criteria for making a good solid hiring decision.

    Why is simply possessing a relevant positive track record of - experience - in similar scope & scale of responsibility roles insufficient criteria?

    From a career perspective, your experience is simply - what - you have done. What you have done says absolutely nothing about - how - you got it done (work methodology combined with skills & abilities employed). Two people can produce the same outcome through completely different methods, which effectively translates into each of those individuals having - the same experienc

    How To REALLY Look For A Job
    Are you looking for a job -- really looking? Or are you simply waiting for employment to fall into your lap?If you're like about 75% of the job seekers I've met over the past nine years, you're probably doing too much waiting and not enough searching.Stop.Now.Instead, here are two ways to be more proactive -- and much more effective -- in your job search.1) Stop waiting for job leads to appear. Start making your own.Here's a real estate analogy that directly relates to your job search. (Trust me.)Where would you rather buy a 3-bedroom house, in Japan or the United States?Considering the price would be about $2 million in Japan vs. about $200,000 in the US, you'd likely opt for an American home. And why is Japanese real estate so pricey? Mainly because only about 15% of Japan is habitable. Th
    ectives the role is expected to achieve.
  • Failure to define the business ROI associated with achieving the - specific - measurable business objectives the role is expected to achieve.
  • Failure to define the - specific - executive and functional skills and abilities required to achieve each objective.
  • Failure to interview candidates for the presence of each - specific - skill and ability by forcing them to share - specific - examples of how they have successfully achieved similar objectives, or identifying that they leveraged the same requisite skill, ability and experience to drive a different objective.
  • Ultimately, enjoying dynamic, intellectually stimulating or charismatic conversation with a candidate is irrelevant to making a solid hiring decision and combining this solely with the criteria that a candidate simply possesses relevant industry experience and successful track records in similar scope & scale of responsibility roles is insufficient criteria for making a good solid hiring decision.

    Why is simply possessing a relevant positive track record of - experience - in similar scope & scale of responsibility roles insufficient criteria?

    From a career perspective, your experience is simply - what - you have done. What you have done says absolutely nothing about - how - you got it done (work methodology combined with skills & abilities employed). Two people can produce the same outcome through completely different methods, which effectively translates into each of those individuals having - the same experienc

    Personal Information: What Should You Discuss During The Job Interview
    How much personal information should you reveal during a job interview?Quite simply, there are some things that you may not want to offer up during an interview.We’re not talking about lying, we’re simply talking about the fact that some things are better left unsaid and don’t need to be divulged during an interview.Depending on where you live and the local laws that govern hiring, interviewers tend to shy away from asking questions related to your sex, gender, race, religion, marital status, age, sexual preference and other personal areas especially when they don’t directly relate to the job.If you are a woman, you should not expect to be asked if you’re planning to have children so there is really no need to offer this information up either.Unless it’s directly related to the job and your ability to perform it
    tifying that they leveraged the same requisite skill, ability and experience to drive a different objective.

    Ultimately, enjoying dynamic, intellectually stimulating or charismatic conversation with a candidate is irrelevant to making a solid hiring decision and combining this solely with the criteria that a candidate simply possesses relevant industry experience and successful track records in similar scope & scale of responsibility roles is insufficient criteria for making a good solid hiring decision.

    Why is simply possessing a relevant positive track record of - experience - in similar scope & scale of responsibility roles insufficient criteria?

    From a career perspective, your experience is simply - what - you have done. What you have done says absolutely nothing about - how - you got it done (work methodology combined with skills & abilities employed). Two people can produce the same outcome through completely different methods, which effectively translates into each of those individuals having - the same experienc

    Career Advice: Negative Thinking Is A Good Thing
    Winners are positive thinkers. But without exception they also know that the powerful force of positive thinking must be leavened with a proper dose of negative thinking for Class A performance.Planning The Company PicnicConsider this scenario to illustrate the point:Your boss asks you to plan the company picnic for employees and their families. This is a chance to display your skills in organizing and executing a project.You secure the location. You line up a caterer to provide a delicious barbeque with all the trimmings. You plan entertainment, including clowns for the kids and games for all ages.You are ready to submit your plans to the boss, but hold up. You are out on a limb if you don't have answers for such negative questions as these: What if it rains that day? Have you lined up an alternate site? What w
    is simply possessing a relevant positive track record of - experience - in similar scope & scale of responsibility roles insufficient criteria?

    From a career perspective, your experience is simply - what - you have done. What you have done says absolutely nothing about - how - you got it done (work methodology combined with skills & abilities employed). Two people can produce the same outcome through completely different methods, which effectively translates into each of those individuals having - the same experience. People produce outcomes, results, and achieve objectives by leveraging their skills and abilities. Experience simply provides a context and/or relevant common sense when leveraging your skills and abilities (i.e., it is an either you have it or you don't "check in the box").

    What someone has done isn't nearly as important as how they got it done. Experience doesn't necessarily translate in a leveragable way from job to job, or from objective to objective, because the value of experience is context dependant. How someone achieves objectives is highly leveragable and translatable from job to job, and from objective to objective, because the value of how they produced results (work methodology combined with skills & abilities employed) is much less context dependant.

    For example, if you drop an executive with the experience of successfully growing a company's revenue from $30M to $70M in 3 years, does that mean the same executive will be able to accomplish the same objective is you drop them into a similar company in a similar industry? Absolutely not. If the objective at their former company required them to leverage their ability to be a "roll up the sleeves hands-on" executive that leads by doing, and who can work with a team of inexperienced managers (i.e., effectively micro-manage them), and the latter company requires the executive to grow revenue from $30M to $70M in 3 years by leveraging a critical ability to "get work done through others" by delegating tactical execution responsibility to experienced managers and leading them in a hands off manner (i.e., be a leader - not a manager), then this executive is potentially at risk of falling on their face in this new role while destroying any hi-performance experienced management team they may be inheriting walking into the role. And the fact that you enjoy dynamic, intellectually stimulating or charismatic conversation during the interview process with the executive won't change the fact you hired a great executive into the wrong role. For that matter, this only gets more difficult when the executive you are in

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