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  • AtricleZine - Appealing to Four Categories of B2B Decision-Makers

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    Companies spend millions of dollars trying to decipher what’s behind the buying behaviors of retail consumers.

    But, what about B2B decision-makers? According to Bryan Eisenberg in an article at ClickZ, most B2B business decision-makers fall into one of four preference categories -- methodical, spontaneous, humanistic or competitive. Dep

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    the buying behaviors of retail consumers.

    But, what about B2B decision-makers? According to Bryan Eisenberg in an article at ClickZ, most B2B business decision-makers fall into one of four preference categories -- methodical, spontaneous, humanistic or competitive. Dep

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    ecision-makers? According to Bryan Eisenberg in an article at ClickZ, most B2B business decision-makers fall into one of four preference categories -- methodical, spontaneous, humanistic or competitive. Dep
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    categories -- methodical, spontaneous, humanistic or competitive. Depending on the style of decision-maker you are trying to reach, you will want to set up your Web pages in certain ways. Here are the four preference categories:

    Methodical decision-makers: Most B2B sales efforts are designed for these individuals. They care about rules,

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