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AtricleZine - Embedding Story Ideas in Action
That's a hard question to answer categorically, definitively. A lot depends upon your goals for the niche.If you are selling or offering specific products or services of interest to a small sub-group of a broader niche market, you might do well by breaking down your target audience into interest-based categories.The smaller these groups are, the better and more effective your marketing results will be. I have seen it happen with email marketing, where tightly targeted groups are often the most responsive.But even if you are going after a broader niche, there is no reason you cannot segment it into separate, more narrowly niched sub-groups.One way to cluster your audience is by creating specialized 'sub-niche' content for them. For instance, for a home-based business audience, you might offer products and services in sub-niches like:* marketing * product creation * fulfillment services * ongoing edu
When it comes to learning about a company’s client base, there is rarely anything more effective than a customer satisfaction survey. For decades, these surveys have given customers a chance to voice their concerns and sing the praises of the industries with which they deal. Very few argue against the efficacy of these mini-quizzes, acknowledging the surveys as a landmark tool toward open communication with the consumer. What has come into question, however, is the best way to get solid responses to the quizzes and questions put forth.The most commonly used methods of surveying clients involve contacting the customer via letter, phone, or e-mail. Other methods that are used – at a considerably larger expense – include face-to-face interviews and focus groups. Each of these methods has advantages and disadvantages that deserve discussion before embarking on a program of customer evaluation.Focus groups and face-to-face interviews
An example of what this process looks like when done well is the opening of Chinatown. Jake Gittes is introduced as being detached from a man’s reaction to pictures of his wife having sex in the woods with another man. This introduces the core issue for this story, Jake trying to be moral in an amoral world through detachment. This sets up the outcome of this story’s plot, the tragedy that ensures when Jake tries to maintain his moral code through detachment and someone is killed.
The core story idea of this story is carefully embedded in the action of this opening scene.
To help writers make a distinction between being dramatically suggestive, obvious (also called ‘on the nose’ in screenwriting), and obscure, I have them start an opening scene by plainly stating its dramatic purpose, then how that purpose is suggested in the action of the scene. Then, how they could write the scene in a way that completely obscures what the scene is about. Lastly, how they could take what is obvious and make it dramatically suggestive. Not stated directly, but clearly infusing
As is very often the situation in the UK, where the United States lead we seem to follow, but are Banking and Financial Services included in this trend? You may be surprised.The straight answer to the question above is, No, we do not have the right to banking services, but we should have the option. A recent study comparing UK Banking practices against US practices in the disclosure of lending to social groups, and areas of differing wealth has thrown up some stark contrasts in the way information is disseminated.There has long been a feeling in the UK that certain groups of society and areas of the country are not fully serviced with financial services, leaving many of societies most needy to rely on other types of funding - hence the expansion of “money lenders”. A small car loan, or housing improvement loan can suddenly multiply if payments are missed, and for a long time the government have been powerless to act. It is only rec
An example of what this process looks like when done well is the opening of Chinatown. Jake Gittes is introduced as being detached from a man’s reaction to pictures of his wife having sex in the woods with another man. This introduces the core issue for this story, Jake trying to be moral in an amoral world through detachment. This sets up the outcome of this story’s plot, the tragedy that ensures when Jake tries to maintain his moral code through detachment and someone is killed.
The core story idea of this story is carefully embedded in the action of this opening scene.
To help writers make a distinction between being dramatically suggestive, obvious (also called ‘on the nose’ in screenwriting), and obscure, I have them start an opening scene by plainly stating its dramatic purpose, then how that purpose is suggested in the action of the scene. Then, how they could write the scene in a way that completely obscures what the scene is about. Lastly, how they could take what is obvious and make it dramatically suggestive. Not stated directly, but clearly infusin
So what’s the difference between promoting your website and a brick and mortar store? That’s a common question asked by new internet marketers. It turns out the principles are the same but the methods are different. Let’s take a look at how.The main object of promoting either store is to first create awareness of the stores existence. Secondly you want them to know what you offer and why it will improve their life. Next you want to show them how yours is better than others in the market. This is all to achieve your final goal of visiting your store or site. Making the sale is another topic all together.If you have real deep pockets you can start by advertising in the New York Times or on NBC for a brick and mortar store or on MSN or Yahoo sites if you’re on the internet. Of course you have to remember your AOL users won’t see you there just as your CBS watchers won’t see you on NBC. Most start ups aren’t going to worry about this prob
An example of what this process looks like when done well is the opening of Chinatown. Jake Gittes is introduced as being detached from a man’s reaction to pictures of his wife having sex in the woods with another man. This introduces the core issue for this story, Jake trying to be moral in an amoral world through detachment. This sets up the outcome of this story’s plot, the tragedy that ensures when Jake tries to maintain his moral code through detachment and someone is killed.
The core story idea of this story is carefully embedded in the action of this opening scene.
To help writers make a distinction between being dramatically suggestive, obvious (also called ‘on the nose’ in screenwriting), and obscure, I have them start an opening scene by plainly stating its dramatic purpose, then how that purpose is suggested in the action of the scene. Then, how they could write the scene in a way that completely obscures what the scene is about. Lastly, how they could take what is obvious and make it dramatically suggestive. Not stated directly, but clearly infusin
If the cost of quality is high, looking through the Six Sigma glass the cost of poor quality is still higher. Companies bear a huge cost of about 9-16 percent of their revenues on problem solving. This is the cost of poor quality, or COPQ, as it is known. Motorola discovered this in the late 1970s at a huge price. General Electric has put the cost difference between 3 or 4 Sigma and Six Sigma at an astonishing $8-12 billion a year.Anatomy Of COPQCOPQ comprises costs which have generated as byproducts of defective and inconsistent manufacturing process. Six Sigma directly assigns a dollar value to cost of poor quality, meaning that the COPQ is measurable. The cost of poor quality originates at all places where the product or a part thereof is being made.1. COPQ originating from suppliers 2. COPQ at the production points 3. COPQ at warehouse 4. COPQ at transportation and distributionThe cost effect due to po
The core story idea of this story is carefully embedded in the action of this opening scene.
To help writers make a distinction between being dramatically suggestive, obvious (also called ‘on the nose’ in screenwriting), and obscure, I have them start an opening scene by plainly stating its dramatic purpose, then how that purpose is suggested in the action of the scene. Then, how they could write the scene in a way that completely obscures what the scene is about. Lastly, how they could take what is obvious and make it dramatically suggestive. Not stated directly, but clearly infusin
Okay, so you’re the type of person who shudders at the thought of working behind a desk in a traditional job. You want something fun. Something different. Something unique. The trouble is, you’re not sure what that is. You know what you like to do. But, you can’t get paid to do something you like to do. Right? Actually, you can, if you just think a little outside the box and think creatively.The truth is, there are interesting ways to make money and do the things you like. Think of all the dog-lovers out there who have their own dog walking and dog sitting services. They get to make money and be around their passion – dogs. (Okay, go figure, I’m a cat person.)Here then is just a sampling of 5 unique careers for unique people:1. HypnotistOkay, I’m a little partial to this one as I happen to be a certified hypnotist. You can learn to hypnotize people and help them achieve their goals. Maybe you’re into metaph
I’ve found that once writers are guided away from this initial tendency toward obscurity to avoid being obvious, they can put more passion, more feeling, more sense of purpose in opening scenes with the same number of words. It liberates them to write to a point, instead of away from the dramatic point of a scene.
Examples of a deeper story issue being embedded in character actions and plot events in a story’s opening scenes can be found in any well-told film story. One of my personal film favorites, Toto le Hero, begins with an old man being shot, then his voice over that mocks the police investigating the crime. His taunts speak to the issue of identity and reality, and set in motion a powerful story about one man’s quest to gain an identity he felt was taken from him as a child.
The Limey, a great film directed by Steven Soderberg, begins with a black screen and a man speaking urgently, “Tell me, tell me about Jenny.” This sets in motion a father’s journey to discovery the cause of his daughter’s death. Ultimately, he discovers his role in that death. A haunting film that suggests the main character’s mental fragmentation via how the action of scenes are staged. Dialogue from one scene overplays the action of a different scene in a way that heightens the effect of the overall scene. It’s a kind of filmmaking that requires the storyteller understand the different levels of each scene, and how combining elements can create a deeper understanding for the au
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