AtricleZine - Business

Surviving in Corporate Amercia: Part 1 - Email
There is a saying that goes, “The best offense is a great defense”. Nowhere is that applied better in the corporate world than in the intelligent use of email. In this age of technology, E-mail is a multi-purpose tool that can be adapted into each user’s organizational patterns. Firstly, we will get the basic do’s and don’ts out of the way.Do not use your work address when filling out forms on external sites. This can bring large amounts of SPAM that may alert your IT department into watching your activitie

ve to be adopted. For a true entrepreneur who thrives on their creativity and isolation in calling the shots, the role of the franchisee may not be appealing.

The reverse is also true. For one who enjoys security and structure

Involve Your Audience
The best ads don’t talk at the audience, and they don’t talk down to them either. In fact, the very best and most effective ads don’t talk to an audience at all. They talk to a person, one person.Although we use mass media to distribute our advertising messages, you must never forget that you are talking to one person at a time. Your advertising must be able to connect on an intimate, personal level with each person who comes in contact with it.I personally have no idea how to write an ad to an audie

Introduction

Tell me what is wrong with this sentence: Franchising provides the opportunity for entrepreneurship. It is grammatically correct and “entrepreneurship” is a “real” word; so, where is the error? It is in the logic of the statement. Being a franchisee and being an entrepreneur are not one of the same.

An entrepreneur embraces the total risk of creating an idea, generating the revenue to get started, and implementing their know-how in order to make their business work. Becoming a franchisee is a bit different. Most of the autonomy has already been completed in the process and the business franchisee maintains the processes and vision started by the franchise.

Either business venture can be lucrative, but they should not be confused for one another. Becoming a franchisee does grant one a great deal of freedom because there will still be superiors to answer to and patterns of others will have to be adopted. For a true entrepreneur who thrives on their creativity and isolation in calling the shots, the role of the franchisee may not be appealing.

The reverse is also true. For one who enjoys security and structure

Turtles Deliver the Internal Mail
The Corporate Events Manager at a leading high tech firm requested one of my demonstration videos.I sent it promptly by Federal Express. Later, I checked the FedEx website (www.fedex.com) to track progress. The site provides instantaneous information, telling me my package was delivered at 9:27 am the very next day. Two days later I sent an e-mail to the manager, asking for her feedback on the video.‘I haven’t received it yet,’ she wrote back. ‘We have Turtle Mail inside this company. I should get yo

of the statement. Being a franchisee and being an entrepreneur are not one of the same.

The reverse is also true. For one who enjoys security and structure

Branding Blunder—Creative Technology's Mistakes
Recently I was interviewed by Marketing Magazine, a local magazine in Singapore that keeps close tabs on the marketing strategies companies of all sizes use to reach out to their consumers. I thought that this is an excellent case study of how important positioning, branding and marketing are for your business.For their feature story on Branding, the magazine asked for my comments on Creative Technology’s (renowned for its sound card and MP3 players, and most recently for its legal tussle with A

er to make their business work. Becoming a franchisee is a bit different. Most of the autonomy has already been completed in the process and the business franchisee maintains the processes and vision started by the franchise.

The reverse is also true. For one who enjoys security and structure

Appointment Setting: An Introduction, Not a Lifetime Commitment!
Many of you are cold calling—or introductory calling, as I prefer to think about it—to set new business appointments with prospects. In order to effectively set new business appointments, it is important to determine the goal of your initial telephone call. Many of you would say that your goal is to close the sale. And that is true—closing is your ultimate goal. Closing, however, is not the goal of your first telephone call. This is an important distinction! When making introductory calls, your goal is to set the

The reverse is also true. For one who enjoys security and structure

ABCs of Surviving Work Burnout
Daily routines and repetitive tasks cause burden and create stress to any member of the work force. Realizing that you are burning out is the first step in becoming happy in your job, the next step will be making the proper adjustments to overcome work burnout. Below are the list of surviving work burnout. Its easy to follow if you know your ABC’s.Avoid being late for work because it adds up to stress and piles up the work that should be accomplished.Beverages such as cola, juice or tea

ve to be adopted. For a true entrepreneur who thrives on their creativity and isolation in calling the shots, the role of the franchisee may not be appealing.

The reverse is also true. For one who enjoys security and structure, yet wants to branch out on their own, becoming an entrepreneur may appear to be too risky. Franchisees get guidance from the franchisor and a cookie-cutter outline in order to model their business. These factors can become huge advantages in providing success.

The following will illustrate some broad differences in the two “species” of business.

How much risk are you willing to take?

Entrepreneurs are “trail blazers;” they enjoy pledging responsibility and sacrificing their time and energy in contributing to their own ventures. One needs to know how far they are willing to go in taking a risk and making a commitment. Some people thrive off of the dire consequences of the matter and some may feel that the level of stress and anxiety is too high. Becoming an entrepreneur requires taking more risks, but offers more rewards.

How secure do you want to be?

It is no secret that it is much safe

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Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your advertising while - at the same time - increasing its reach.

Using your existing social networks to help you get a job you really want is a great way to move your career along. Here are 5 networking job finding tactics anyone can adopt to enlist all the support you need.

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