So how do you get going? Grab a kitchen timer or stopwatch, a piece of paper and a pen. Your bite-sized drill today is to separate out the features from the benefits. So let’s do an exercise.

Before you write a single word of copy you must define your product or service using features and benefits if you want to really connect with your reader. (When I’m trying to get my features and benefits to poke their heads out, I like to write by hand. I think there’s a connection between the brain and handwriting.)

So we’re on the same page, here are the definitions of each.

• A feature is the adjective of the product. It describes what the product is.
• And the benefit is the emotional component of what the person gets out of the product.

Now schedule 15 minutes of uninterrupted time to play and let’s go!

1. Set your timer for 10 minutes. So take a sheet of paper and fold it in half vertically. In the left hand column write the word “Features”. And on the right, the word “Benefits”.
2. Start brainstorming about what features you offer to clients. Then for every feature find a corresponding benefit. Benefits are what sell. Remember we all want to know, “What’s in it for me?” That’s just the way we’re wired. “How is your product or service going to benefit me?” While the timer is doing
   Creating an Opt in List
   There are a many ways of getting your own opt in list. Most people offer something of value for people who chose to opt in to their list. Remember that information is valuable and you should offer something in return to your customers.I shall not dwell into the details of obtaining an opt-in list. That topic is worth a new book on its own. If you’re interested, Sarah Browns has some very good ways of getting a opt in lis
   o $15,000 to have written professionally.

   So how do you get going? Grab a kitchen timer or stopwatch, a piece of paper and a pen. Your bite-sized drill today is to separate out the features from the benefits. So let’s do an exercise.

   Before you write a single word of copy you must define your product or service using features and benefits if you want to really connect with your reader. (When I’m trying to get my features and benefits to poke their heads out, I like to write by hand. I think there’s a connection between the brain and handwriting.)

   So we’re on the same page, here are the definitions of each.

   • A feature is the adjective of the product. It describes what the product is.
   • And the benefit is the emotional component of what the person gets out of the product.

   Now schedule 15 minutes of uninterrupted time to play and let’s go!

   1. Set your timer for 10 minutes. So take a sheet of paper and fold it in half vertically. In the left hand column write the word “Features”. And on the right, the word “Benefits”.
   2. Start brainstorming about what features you offer to clients. Then for every feature find a corresponding benefit. Benefits are what sell. Remember we all want to know, “What’s in it for me?” That’s just the way we’re wired. “How is your product or service going to benefit me?” While the timer is doing
      Cashing Saving Bonds
      Savings bonds are notes in the form of money from the government that say they owe you a certain amount of money on them. But unfortunately this money will not be repaid to you by the government until 30 years after you have purchased them. However if you decide that you need the money before the 30 years is up then it is quite possible for cashing savings bonds in prior to this time. It is quite simple for you to
      nefits if you want to really connect with your reader. (When I’m trying to get my features and benefits to poke their heads out, I like to write by hand. I think there’s a connection between the brain and handwriting.)

      So we’re on the same page, here are the definitions of each.

      • A feature is the adjective of the product. It describes what the product is.
      • And the benefit is the emotional component of what the person gets out of the product.

      Now schedule 15 minutes of uninterrupted time to play and let’s go!

      1. Set your timer for 10 minutes. So take a sheet of paper and fold it in half vertically. In the left hand column write the word “Features”. And on the right, the word “Benefits”.
      2. Start brainstorming about what features you offer to clients. Then for every feature find a corresponding benefit. Benefits are what sell. Remember we all want to know, “What’s in it for me?” That’s just the way we’re wired. “How is your product or service going to benefit me?” While the timer is doing
         Confrontation Can Be Positive
         Do you avoid engaging in conversations that might be difficult?Are you paralyzed at the thought of having to take a stand that would not be received well?If so, you are not alone.You might wonder why otherwise savvy and smart professionals avoid confrontation like the plague.Fear.Fear of embarrassment.Not wanting to rock the boat.Or, because they’ve never had practice in successf
         cribes what the product is.
      3. And the benefit is the emotional component of what the person gets out of the product.

      Now schedule 15 minutes of uninterrupted time to play and let’s go!

      1. Set your timer for 10 minutes. So take a sheet of paper and fold it in half vertically. In the left hand column write the word “Features”. And on the right, the word “Benefits”.
      2. Start brainstorming about what features you offer to clients. Then for every feature find a corresponding benefit. Benefits are what sell. Remember we all want to know, “What’s in it for me?” That’s just the way we’re wired. “How is your product or service going to benefit me?” While the timer is doing
         Real Estate – US Real Estate Could Crash - Protect Yourself Now
         If you are an investor in real estate in the US, you already know the market is slowing and falling and these falls look set to increase.You can however protect yourself from these falls, by diversifying into other markets close to home that are booming. Lets look at an example.The US MarketFact is, the outlook for US real estate profits does not look to have good risk - reward at present because:1.
         es”. And on the right, the word “Benefits”.
      3. Start brainstorming about what features you offer to clients. Then for every feature find a corresponding benefit. Benefits are what sell. Remember we all want to know, “What’s in it for me?” That’s just the way we’re wired. “How is your product or service going to benefit me?” While the timer is doing its thing, let the ideas flow freely. Don’t judge your answers or edit yourself. Stop on schedule. (You’ll edit later).
      4. Reset the timer for the last five minutes. Review your list. Circle the ultimate benefit – this is the benefit your copy and headlines should focus on.
      5. Put the other benefits in order of importance. These will become your bullets and subheads.

      It’s no secret. The amount of money you make with marketing comes down to how well you craft your words. It’s the most valuable skill you can learn for making money online. But not everyone wants to be a copywriter. So I wanted to create a program that makes writing fun and effortless for entrepreneurs and copywriters alike. That’s how the Red Hot Copywriting Bootcamp was launched. Recruits who have gone through it agree – the Bootcamp is the roadmap to a copywriting goldmine. You learn a proven process for writing copy FAST that improves your bottom line. Sure there are other ways to get there, but we get it done in 4 weeks flat (plus 2 weeks of follow up critiques). Face it, if you’re in business you’re also a marketer. And all marketers know it’s the words that sell.

      So where do you grab this Field Guide for more copywriting exercises? Sorry. Only recruits of my Bootcamp can get it for now. So sign up today before the next se