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    g/creative brief to get the information you need to ace the copywriting (and marketing) assignment. (A
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    To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web.

    You need to get inside peoples’ heads.

    Start with your clients. They know their business and their customers better than you do. (If they don’t, they should. You can help them learn more.)

    How? Use a marketing/creative brief to get the information you need to ace the copywriting (and marketing) assignment. (A

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    ials, reviewing old marketing pieces and doing some cursory research on the Web.

    You need to get inside peoples’ heads.

    Start with your clients. They know their business and their customers better than you do. (If they don’t, they should. You can help them learn more.)

    How? Use a marketing/creative brief to get the information you need to ace the copywriting (and marketing) assignment. (A

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    inside peoples’ heads.

    Start with your clients. They know their business and their customers better than you do. (If they don’t, they should. You can help them learn more.)

    How? Use a marketing/creative brief to get the information you need to ace the copywriting (and marketing) assignment. (A

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    ter than you do. (If they don’t, they should. You can help them learn more.)

    How? Use a marketing/creative brief to get the information you need to ace the copywriting (and marketing) assignment. (A

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    g/creative brief to get the information you need to ace the copywriting (and marketing) assignment. (A marketing/creative brief is a tool used by ad agencies and corporate marketing and creative departments.)

    Following is a marketing/creative brief adapted from one I used during my stint at a Seattle ad agency. Even though I now work solo, I still use it today.

    (Begin form)

    Marketing/Creative Brief

    (Note: Designed for B2B; much of this brief is also applicable to B2C.)

    <

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