ts, therefore customers or distributors – is to promote. The only way for you to make money in network marketing is to promote. You can write down your dreams and goals and study them every night. But you’re as effective as a billboard in the middle of the desert. No one knows you exist until you make yourself known. So if you ever find yourself where your business isn’t growing or youProspects are basically the foundation of any business as they are the “potential” customers to the business. So just how do YOU find prospects?

Let’s start out with a definition of the word promote which is the most important word in finding prospects. The word promote means: to make known.

I was recently helping a person in my downline with her MLM business, which was not growing. As I asked various questions I finally found the “nasty bug” that was stopping her business from moving forward. She didn’t want to come off as being or sounding sales-y. This stopped her from promoting.

How does everyone else promote? A politician promotes how he/she can make a whole community’s life better – so he’s/she’s making herself known to the public by promoting and making known to as many people as possible what he/she can do for them. If you’ve noticed, politicians promote on TV, radio, signs stuck in the grass or on telephone poles along a busy street or maybe speaking at various group meetings.

A college promotes what courses it offers. It might promote on radio, might promote to high schools or through sporting events. A stockbroker promotes that he can help his/her prospect make money. A local restaurant will promote via radio, or mailing brochures or discount coupons.

The worst thing you can ever do in your MLM business career is to think, ponder, worry or even get the idea that it’s unprofessional to promote!

You really need to know and understand promotion. The only way you can have prospects, therefore customers or distributors – is to promote. The only way for you to make money in network marketing is to promote. You can write down your dreams and goals and study them every night. But you’re as effective as a billboard in the middle of the desert. No one knows you exist until you make yourself known. So if you ever find yourself where your business isn’t growing or you

not growing. As I asked various questions I finally found the “nasty bug” that was stopping her business from moving forward. She didn’t want to come off as being or sounding sales-y. This stopped her from promoting.

How does everyone else promote? A politician promotes how he/she can make a whole community’s life better – so he’s/she’s making herself known to the public by promoting and making known to as many people as possible what he/she can do for them. If you’ve noticed, politicians promote on TV, radio, signs stuck in the grass or on telephone poles along a busy street or maybe speaking at various group meetings.

A college promotes what courses it offers. It might promote on radio, might promote to high schools or through sporting events. A stockbroker promotes that he can help his/her prospect make money. A local restaurant will promote via radio, or mailing brochures or discount coupons.

The worst thing you can ever do in your MLM business career is to think, ponder, worry or even get the idea that it’s unprofessional to promote!

You really need to know and understand promotion. The only way you can have prospects, therefore customers or distributors – is to promote. The only way for you to make money in network marketing is to promote. You can write down your dreams and goals and study them every night. But you’re as effective as a billboard in the middle of the desert. No one knows you exist until you make yourself known. So if you ever find yourself where your business isn’t growing or you

y promoting and making known to as many people as possible what he/she can do for them. If you’ve noticed, politicians promote on TV, radio, signs stuck in the grass or on telephone poles along a busy street or maybe speaking at various group meetings.

A college promotes what courses it offers. It might promote on radio, might promote to high schools or through sporting events. A stockbroker promotes that he can help his/her prospect make money. A local restaurant will promote via radio, or mailing brochures or discount coupons.

The worst thing you can ever do in your MLM business career is to think, ponder, worry or even get the idea that it’s unprofessional to promote!

You really need to know and understand promotion. The only way you can have prospects, therefore customers or distributors – is to promote. The only way for you to make money in network marketing is to promote. You can write down your dreams and goals and study them every night. But you’re as effective as a billboard in the middle of the desert. No one knows you exist until you make yourself known. So if you ever find yourself where your business isn’t growing or you

tockbroker promotes that he can help his/her prospect make money. A local restaurant will promote via radio, or mailing brochures or discount coupons.

The worst thing you can ever do in your MLM business career is to think, ponder, worry or even get the idea that it’s unprofessional to promote!

You really need to know and understand promotion. The only way you can have prospects, therefore customers or distributors – is to promote. The only way for you to make money in network marketing is to promote. You can write down your dreams and goals and study them every night. But you’re as effective as a billboard in the middle of the desert. No one knows you exist until you make yourself known. So if you ever find yourself where your business isn’t growing or you

ts, therefore customers or distributors – is to promote. The only way for you to make money in network marketing is to promote. You can write down your dreams and goals and study them every night. But you’re as effective as a billboard in the middle of the desert. No one knows you exist until you make yourself known. So if you ever find yourself where your business isn’t growing or you don’t have enough prospects, enough customers, or enough distributors – what do you do? Promote!

Why do you promote? The reason you promote is to create desire for your product. How would you know that someone desires your product or business? Well certainly if you sent a post card and someone called the number – that’s someone showing desire. Even if a person called and asks, “How much is this?” It would still be someone showing desire – or at least slight interest. If you called a friend and asked them to look at something and they said, “Send it to me.” That’s showing a desire. People sometimes refer to desire as “responses,” as in, someone responded to my promotion.

Different types of promotion So now let’s talk about different types of promotion that create desire.

You could promote in:
• The Help Wanted, the Sales & Marketing or the Business Opportunity sections of a newspaper,
• Advertising section of magazines,
• Direct mail, such as sending out po
st cards to everyone in your zip code,
• Door hangers,
• Email, banner ads on the internet,
• Networking. I’m sure you could have guessed that I would name that one. But you would be surprised at how many people when mentioning all the ways to promote, miss that one. In fact, if you use traditional promotion with the mindset of just finding a network of people to work – you will fare far better than most who only measure their responses with how many people respond to their advertisement. You can turn one respo