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  • AtricleZine - You Have Two Ears and One Mouth for a Reason - Listen to Your Customers

    Expand Your Company Using a Cost Effective Business Center
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    orking on the very first 777 to fly, WA001. It seemed that everywhere we went, we were followed by a film crew - maybe because we were. BBC did a documentary of the entire test program and we were regularly visi
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    Everybody that has something to sell is eager to tell the world all about it. All too often, they do not take the time to listen to customer input, which can have a profound impact on the success of the product or service being sold. Whatever you have to sell may seem the greatest thing since indoor plumbing to you, but if it is missing key elements that your customers expect, it is not likely to sell very well.

    Back in the early 1990's, the Boeing Company decided to make some radical changes in how they designed and built their airplanes by involving their customers in the design process. The first product developed along these lines was the 777. Back then; I was assigned to the Flight Test Instrumentation crew responsible for the instrumentation and data collection to support the program. I had the additional privilege of working on the very first 777 to fly, WA001. It seemed that everywhere we went, we were followed by a film crew - maybe because we were. BBC did a documentary of the entire test program and we were regularly visit

    Get Career Success By Building Rapport With Everyone You Meet
    If you're grumbling and muttering all the time, complaining about your job or your situation, you aren't going to get very far with building your career success.People like to be with people that make them feel good and, frankly, no one enjoys a whiner. Boosting your career success can be as simple as building rapport with others you meet, even if you might not think they can influence the way your career develops. What's more, it's a far better sort of person to be!These
    or service being sold. Whatever you have to sell may seem the greatest thing since indoor plumbing to you, but if it is missing key elements that your customers expect, it is not likely to sell very well.

    Back in the early 1990's, the Boeing Company decided to make some radical changes in how they designed and built their airplanes by involving their customers in the design process. The first product developed along these lines was the 777. Back then; I was assigned to the Flight Test Instrumentation crew responsible for the instrumentation and data collection to support the program. I had the additional privilege of working on the very first 777 to fly, WA001. It seemed that everywhere we went, we were followed by a film crew - maybe because we were. BBC did a documentary of the entire test program and we were regularly visi

    Symptoms of Fraud
    Fraud Symptom Categories1. Internal Control Problems - material weakness The first thing to remember when looking at internal controls is the fraud triangle. Without all three elements of opportunity, pressure and rationalization it is less likely that fraud will occur. By creating controls that prevent these elements or detect them in a timely manner after occurance managers can effectively monitor compliance.Specific internal con
    >Back in the early 1990's, the Boeing Company decided to make some radical changes in how they designed and built their airplanes by involving their customers in the design process. The first product developed along these lines was the 777. Back then; I was assigned to the Flight Test Instrumentation crew responsible for the instrumentation and data collection to support the program. I had the additional privilege of working on the very first 777 to fly, WA001. It seemed that everywhere we went, we were followed by a film crew - maybe because we were. BBC did a documentary of the entire test program and we were regularly visi
    Alternative Advertising - The Art of Marketing Free
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    long these lines was the 777. Back then; I was assigned to the Flight Test Instrumentation crew responsible for the instrumentation and data collection to support the program. I had the additional privilege of working on the very first 777 to fly, WA001. It seemed that everywhere we went, we were followed by a film crew - maybe because we were. BBC did a documentary of the entire test program and we were regularly visi
    Keys to Successful Advertising
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    orking on the very first 777 to fly, WA001. It seemed that everywhere we went, we were followed by a film crew - maybe because we were. BBC did a documentary of the entire test program and we were regularly visited by VIP's from all over the world representing various airline customers. They did not come to see what we came up with when we built the 777 because they already knew all about it; they were a big part of the design. They came to see the success of a collective effort.

    The process of involving customers in the definition and design of the 777 has made it one of the most successful airplanes in aviation history. It did not happen because Boeing arbitrarily built something their customers liked, it happened because Boeing listened to their customers and built an airplane that met the needs of their customers.

    This is not a philosophy that is restricted to large companies, you can use it too. I did, and it has resulted in some very happy customers. In my case, I had published a book that my customers really liked, but th

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