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Why Logo Is That Important
Among the first things an entrepreneur would do when he starts his business is to get a logo designed. A well-thought, well-designed logo can speak volumes of your brand and image. Logo design is really that important. Today I got a big surprise at a popular shopping mall located along the East Coast of Singapore).I have not stepped into that mall for ages, and was duly impressed with the revamp. It certainly looked much younger and more hip. Then, I got into the lift. There was this large poster and I was casually browsing it when I saw their logo.I felt that the simple "P.P." logo design (with non-descript font arranged in a boring side-by-side format) was completely incompatible with the ‘feel’ of the mall! I guess I was staring at it a tad too long because a pair of young brothers, around 6 - 8 years old, and their parents started to look at it too. Below is the brow-raising conversation that haunted me the rest of that afternoon:Young Brother: P. P. What is P.P? Sound like going toilet to wee wee (giggle) Older Brother: No, it means no pthui pthui (spitting).You could dismiss that conversation as unintelligent babble of two young kids who could not know better. But you would not walk away from the adults’ remarks without learning one or two things about the importance of logo design.Mum : Just 2 “P”

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Article Submitted On: August 31, 2004

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This article has been viewed 734 time(s).
Article Submitted On: August 31, 2004

Other Recent EzineArticles from the Business:Careers-Employment Category:

Most Viewed EzineArticles in the Business:Careers-Employment Category

This article has been viewed 734 time(s).
Article Submitted On: August 31, 2004

Other Recent EzineArticles from the Business:Careers-Employment Category:

Most Viewed EzineArticles in the Business:Careers-Employment Category

This article has been viewed 734 time(s).
Article Submitted On: August 31, 2004

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Why Newsletters Work to Market a Coaching or Therapy Practice

To attract clients who pay in full and out of pocket for your services, it's imperative to position yourself as a helpful expert. It's a simple fact of human behavior: People are more likely to believe that you can help them if they perceive you as an expert, which, in turn, increases the likelihood that they will hire you. Newsletters are one of the simplest and most effective ways to establish this expertise.

Generate Millions of Advertising Impressions and Drive Your Business Forward!

What does your vehicle say about your business? Vehicle advertising wraps, full colour fleet and car graphics are a great way to reach new and existing customers.

Questions To Ask At An Interview

An interview provides an applicant the opportunity to leave a positive impression in more ways than one. We understand that it is advisable for the applicant to have an idea of what questions will be asked during the interview, so that they can mentally prepare their answers and cohesively relate it to the person conducting the interview. What we sometimes forget, is that it is also advisable to prepare your own questions to ask at the interview.

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